Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
Contentsquare report card
Good · out of 4.0 · graded Oct 18, 2026
Best for heatmaps and replays of a marketing site
Contentsquare is where Hotjar lives now: heatmaps, replays and surveys, plus funnels, journeys and error monitoring. The free plan covers up to 200k sessions a month, which is plenty for a small site. The catch is that it records only 5% of them, and recording every visit takes a plan priced through sales.
Who Contentsquare is for
- Great if you're a marketer who wants to see where visitors click and scroll
- Handy when you want short surveys tied to the replays they came from
- Good for small sites that fit in 200k sessions and don't need every visit recorded
Who Contentsquare is not for
- Skip it if you want every visit recorded for free, which Clarity does
- Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
- Tight if you're on Growth, which records only 15% of sessions
Why Contentsquare gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B.
- BFree plan and trialFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, so one person can live on it. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data.
- BFeaturesHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro.
- CEase of useNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan.
What these grades rest on. Graded from this listing, whose facts were read from Contentsquare's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/hotjar#review"><img src="https://toolgpa.com/badge/hotjar.svg" alt="Contentsquare: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where Contentsquare stands among website and product analytics tools
Contentsquare's GPA of 2.8 is higher than 7 of the 13 other website and product analytics tools we grade.
It stands best on free plan and trial (B, above 7 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $39 a month, against a middle price of $39 for the category: 3 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Contentsquare’s own letter is outlined.
- BValue for moneyAbove 6 of 13, level with 1
- BFree plan and trialAbove 7 of 13, level with 4
- BFeaturesAbove 4 of 13, level with 8
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Contentsquare, or make your own?
Keep it
The plain part of Contentsquare you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
It costs $468 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Recordings of what each visitor did on your pages.
- A tracking script and a database that counts every visit.
- It plugs into other products, Google Analytics, Jira and HubSpot among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Contentsquare’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Contentsquare?
Hotjar is now part of Contentsquare, and new users sign up there instead: Hotjar accounts log in with the same credentials. Its Experience Analytics plans keep what Hotjar was known for, heatmaps, session recordings and surveys, and add funnels, journey analysis, error and performance monitoring, and Sense AI summaries. A free plan covers up to 200,000 sessions a month; paid plans are priced by monthly sessions.
Contentsquare has a free plan. Paid plans start at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly). See every plan
Good for
- Marketers and designers who want to see how visitors use a page
- Former Hotjar users moving to the Contentsquare plans
- Small sites that fit in the free 200k-session allowance
Worth knowing
- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.
Key features
- Heatmaps and attention maps
- Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- Session replays
- Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- Funnels and journeys
- Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- Error and performance monitoring
- Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- Sense AI
- AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- Surveys and feedback
- Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.
Contentsquare pricing
- Starts at
- $39 per month for up to 7k sessions, billed yearly ($49 billed monthly)
- Free plan
- Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants. |
| Growth | $39per month for up to 7k sessions, billed yearly ($49 billed monthly) | 13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly. |
| Pro | Custom | Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution. |
| Enterprise | Custom | Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs. |
Read from contentsquare.com on Oct 18, 2026. Prices change, so confirm with Contentsquare before you buy.
Ways to pay less
- Annual discountSave 20% with yearly billing
Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.
Stated on contentsquare.com
Works with
- Google Analytics
- Jira
- HubSpot
- Slack
- Microsoft Teams
- Unbounce
- Optimizely
- AB Tasty
Contentsquare alternatives
- Contentsquare vs Fullstory
Free plan
- Contentsquare vs LogRocket
Free plan · from $83/mo
- Contentsquare vs PostHog
Free plan · from $0.00005
- Contentsquare vs Heap
Free plan
Common questions
Is Contentsquare free?
Contentsquare has a free plan. Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. Paid plans start at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly).
How much does Contentsquare cost?
Contentsquare lists 4 plans. Free: $0. Growth: $39 per month for up to 7k sessions, billed yearly ($49 billed monthly). Pro: custom pricing. Enterprise: custom pricing. Prices were read from contentsquare.com on Oct 18, 2026.
What platforms does Contentsquare work on?
Contentsquare is available on Web.
Does Contentsquare offer any discounts?
Contentsquare publicly lists the following: Save 20% with yearly billing.
Does Contentsquare have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Contentsquare is listed for Web.
Does Contentsquare have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Contentsquare is listed for Web.
Is Contentsquare open source?
Contentsquare is not described as open source on its own site, as read on Oct 18, 2026.
What does Contentsquare integrate with?
Contentsquare's listing names Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty. A listing names up to eight integrations, so it may connect to more.
Who makes Contentsquare?
Contentsquare is made by Contentsquare.
What are the alternatives to Contentsquare?
The closest alternatives to Contentsquare in our directory are Microsoft Clarity, Fullstory, LogRocket, PostHog and Heap. Each one has a side-by-side comparison with Contentsquare.
How does Contentsquare compare with other website and product analytics tools?
Contentsquare's GPA of 2.8 is higher than 7 of the 13 other website and product analytics tools we grade. It stands best on free plan and trial (B, above 7 of 13) and worst on ease of use (C, above 0).
Is Contentsquare good value for money?
ToolGPA grades Contentsquare B for value for money. Its paid plans start at $39 a month, against a middle price of $39 for the category: 3 of the 6 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Contentsquare?
The plain part of Contentsquare you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend. It costs $468 a year. What you could not make: Recordings of what each visitor did on your pages. A tracking script and a database that counts every visit. It plugs into other products, Google Analytics, Jira and HubSpot among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.