Umami review (2026): is the free plan enough?
Open-source, cookieless web and product analytics
Black Friday: is there a Umami sale?
Our verdict
Third of our top three website and product analytics tools
For: Site owners who want cookie-free stats on a free plan
Umami tracks pageviews, visitors, sources and campaigns without cookies or personal data, and adds custom events, funnels, retention and revenue reports. The free Hobby plan covers 1 website, 100K events a month and 6 months of data, Pro is $20 a month for 1 million events across up to 20 websites, and the open-source version can be self-hosted at no charge. It is third because it does a smaller job than PostHog: Hobby has no API, teams or email reports, every stored event property counts as an event, replays and heatmaps start on Business at $200 a month, and it has no app rating on record.
See all three and how we rankUmami report card
Good · out of 4.0 · graded Nov 12, 2026
Best for open-source analytics, hosted or self-hosted
Umami has a free Hobby plan, a free self-hosted version and cloud plans from $20 a month. Hobby covers 1 website and 100K events with no API, and replays and heatmaps start at the $200 Business plan.
Who Umami is for
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Who Umami is not for
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
Why Umami gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server.
- BFree plan and trialHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business.
- BFeaturesTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business.
- CEase of useNo store rating on record. You add a script, or host the server and update it yourself.
- BPlatforms and integrationsWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server.
What these grades rest on. Graded from this listing, whose facts were read from Umami Software, Inc.'s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/umami#review"><img src="https://toolgpa.com/badge/umami.svg" alt="Umami: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Umami stands among website and product analytics tools
Umami's GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade, and level with 4.
It stands best on free plan and trial (B, above 40 of 58) and worst on ease of use (C, above 3).
Its paid plans start at $20 a month, against a middle price of $29 for the category: 11 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Umami’s own letter is outlined.
- CValue for moneyAbove 5 of 58, level with 36
- BFree plan and trialAbove 40 of 58, level with 14
- BFeaturesAbove 33 of 58, level with 24
- CEase of useAbove 3 of 58, level with 49
- BPlatforms and integrationsAbove 20 of 58, level with 38
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Umami, or make your own?
Keep it
The plain part of Umami you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade. It costs $240 a year. Umami is open source, so there is a third way: take its code and run it yourself.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- It plugs into other products, WordPress, Nuxt and Gatsby among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Umami’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Umami?
Umami is an open-source web and product analytics platform that tracks traffic, events, funnels, retention and revenue without cookies or personal data. It can be self-hosted from source or Docker, or used as the paid Umami Cloud service, which bills by the number of events recorded.
Worth knowing
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Umami pricing
As of Nov 12, 2026, Umami has a free plan, and paid plans start at $20 per month, with 1 million events included.
- Starts at
- $20 per month, with 1 million events included
- Free plan
- Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support.
- Free trial
- 14-day free trial on the Pro and Business plans
| Plan | Price | What you get |
|---|---|---|
| Hobby | $0 | Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support. |
| Pro | $20per month for 1 million events | Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each. |
| Business | $200per month for 10 million events | Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each. |
| Enterprise | Custom | Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support. |
| Self-hosted | $0 | The open-source software, which you install and run yourself from source or a Docker image. |
Read from umami.is on Nov 12, 2026. Prices change, so confirm with Umami before you buy.
Works with
- WordPress
- Nuxt
- Gatsby
- Craft CMS
- Docusaurus
- Magento 2
- Eleventy
- Flutter
Umami alternatives
- Umami vs Plausible
Free plan · from $7.50/mo
- Umami vs Matomo
Free plan · from $26/mo
- Umami vs PostHog
Free plan · from $0.00005
- Umami vs Fathom Analytics
Free trial · from $12.50/mo
- Umami vs Simple Analytics
Free plan · from $20/mo
Common questions
Does Umami have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Umami is listed for Web.
Does Umami have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Umami is listed for Web.
Is Umami open source?
Yes. Umami is open source, according to its own site. It can also be run on a server of your own.
Does Umami have an API?
Yes. Umami offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.