Amplitude
Product analytics with session replay, experiments and in-app guides
Amplitude report card
Very good · out of 4.0 · graded Oct 18, 2026
Best for product analytics that stays free for a long while
Amplitude turns what people do in your app or on your site into funnels, retention charts and cohorts, and throws in replays, feature flags, experiments and in-app guides. The free 2M events a month will carry most small products for a good while. The catch is the top end: experiment results and SSO sit on Growth, which you only get through sales.
Who Amplitude is for
- Great if you're a startup that can stay under 2M events a month and pay nothing
- Handy when you want replays, flags and experiments in the same place as your charts
- Good for teams of any size, since every plan has unlimited seats
Who Amplitude is not for
- Skip it if you just want visitor counts for a blog, which a simple page counter does with less fuss
- Not for you if you want a published price for experiment results and SSO, which start on Growth
- Tight if you stay free and build lots of reports, with only 10 saved charts
Why Amplitude gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyA site with 10,000 visitors a month fits easily in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events.
- BFree plan and trialFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. You'll feel the edges, though. Only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data.
- BFeaturesFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That's the whole product analytics job and then some. Experiment results and SSO need Growth, though, which is sold through sales.
- CEase of useNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. The AI agents on every plan help with the asking.
- BPlatforms and integrationsWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data.
What these grades rest on. Graded from this listing, whose facts were read from Amplitude's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/amplitude#review"><img src="https://toolgpa.com/badge/amplitude.svg" alt="Amplitude: 3.0 GPA on ToolGPA" width="196" height="56"></a>Where Amplitude stands among website and product analytics tools
Amplitude's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2.
It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $75 a month when paid by the year, against a middle price of $39 for the category: 4 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Amplitude’s own letter is outlined.
- AValue for moneyAbove 8 of 13, level with 5
- BFree plan and trialAbove 7 of 13, level with 4
- BFeaturesAbove 4 of 13, level with 8
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Amplitude, or make your own?
Keep it
The plain part of Amplitude you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend.
It costs $900 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Twilio Segment, Braze and HubSpot among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Amplitude’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Amplitude?
Amplitude is a product and web analytics platform that tracks what people do in an app or on a site as events, then shows funnels, retention and cohorts. Every plan includes session replay, feature flags, web experiments, in-app guides and surveys, and AI agents that answer questions about the data. Paid usage is billed by monthly event volume, and all plans allow unlimited seats.
Amplitude has a free plan. Paid plans start at $900 per year for up to 3M events a month (Plus; the first 2M are free). See every plan
Good for
- Product teams measuring funnels, retention and feature adoption
- Startups that can stay under 2M events a month
- Teams that want analytics, replays and experiments from one vendor
Worth knowing
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Key features
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Amplitude pricing
- Starts at
- $900 per year for up to 3M events a month (Plus; the first 2M are free)
- Free plan
- Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed. |
| Plus | $900per year for up to 3M events a month | First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events. |
| Growth | Custom | Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA. |
| Enterprise | Custom | Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA. |
Read from amplitude.com on Oct 18, 2026. Prices change, so confirm with Amplitude before you buy.
Ways to pay less
- StartupsOne free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Stated on amplitude.com
Works with
- Twilio Segment
- Braze
- HubSpot
- Snowflake
- BigQuery
- Databricks
- Google Ads
- Slack
Amplitude alternatives
- Amplitude vs Mixpanel
Free plan · from $100/mo
- Amplitude vs PostHog
Free plan · from $0.00005
- Amplitude vs Heap
Free plan
- Amplitude vs Pendo
Free plan
- Amplitude vs Fullstory
Free plan
Common questions
Is Amplitude free?
Amplitude has a free plan. Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. Paid plans start at $900 per year for up to 3M events a month (Plus; the first 2M are free).
How much does Amplitude cost?
Amplitude lists 4 plans. Free: $0. Plus: $900 per year for up to 3M events a month. Growth: custom pricing. Enterprise: custom pricing. Prices were read from amplitude.com on Oct 18, 2026.
What platforms does Amplitude work on?
Amplitude is available on Web.
Does Amplitude offer any discounts?
Amplitude publicly lists the following: One free year of Growth for startups.
Does Amplitude have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Amplitude is listed for Web.
Does Amplitude have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Amplitude is listed for Web.
Is Amplitude open source?
Amplitude is not described as open source on its own site, as read on Oct 18, 2026.
Does Amplitude have an API?
Yes. Amplitude offers a public API, according to its own site.
What does Amplitude integrate with?
Amplitude's listing names Twilio Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack. A listing names up to eight integrations, so it may connect to more.
Who makes Amplitude?
Amplitude is made by Amplitude, Inc. It dates from 2012.
What are the alternatives to Amplitude?
The closest alternatives to Amplitude in our directory are Mixpanel, PostHog, Heap, Pendo and Fullstory. Each one has a side-by-side comparison with Amplitude.
How does Amplitude compare with other website and product analytics tools?
Amplitude's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2. It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0).
Is Amplitude good value for money?
ToolGPA grades Amplitude A for value for money. Its paid plans start at $75 a month when paid by the year, against a middle price of $39 for the category: 4 of the 6 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Amplitude?
The plain part of Amplitude you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend. It costs $900 a year. What you could not make: A tracking script and a database that counts every visit. Recordings of what each visitor did on your pages. Splitting visitors between versions and telling you which won. It plugs into other products, Twilio Segment, Braze and HubSpot among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.