Countly review (2026): is the free plan enough?
Self-hosted product analytics for web, mobile and desktop apps
Black Friday: is there a Countly sale?
Countly report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for product analytics for web and mobile apps
Countly tracks web, mobile and desktop apps, with a free open-source Lite you host yourself and a hosted Flex from $175 a month. But Lite leaves out parts such as Cee, Drill and Journeys. Flex is billed by monthly active users and adds paid extras.
Who Countly is for
- Fits if you track mobile apps and want your data on your own server
- Works for teams that want the choice of self-hosted or hosted
Who Countly is not for
- Pricey if you want the full platform: Flex starts at $175 a month
- Skip it if you don't want to run a server, as Lite is self-hosted
- Watch out: Adaptivity, Intelligence and the uptime SLA are paid add-ons on Flex
- Watch out: Enterprise has no published price and bills yearly
Why Countly gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyFlex from $175 a month, above the category's dearer-quarter start of $159. Lite is free if you host it, which is a C by our rule.
- BFree plan and trialLite is free with 20+ plugins and community support, and Flex has a 14-day trial. Lite needs your own server.
- CFeaturesAnalytics, engagement, funnels and retention. Lite lacks Cee, Drill and Journeys, which are in the full platform.
- CEase of useNo rating on record. Flex is hosted for you, but Lite means running a server.
- CPlatforms and integrationsA web dashboard. The listing names no integrations.
What these grades rest on. Graded from this listing, whose facts were read from Countly's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/countly#review"><img src="https://toolgpa.com/badge/countly.svg" alt="Countly: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Countly stands among website and product analytics tools
Countly's GPA of 2.2 is higher than 18 of the 58 other website and product analytics tools we grade, and level with 13.
It stands best on free plan and trial (B, above 40 of 58) and worst on platforms and integrations (C, above 0).
Its paid plans start at $175 a month, against a middle price of $29 for the category: 27 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 26 tools score higher and cost less.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Countly’s own letter is outlined.
- CValue for moneyAbove 5 of 58, level with 36
- BFree plan and trialAbove 40 of 58, level with 14
- CFeaturesAbove 1 of 58, level with 31
- CEase of useAbove 3 of 58, level with 49
- CPlatforms and integrationsAbove 0 of 58, level with 19
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Countly, or make your own?
Keep it
The plain part of Countly you could make: surveys. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 27 of the 58 other website and product analytics tools grade higher. It costs $2,100 a year. Countly is open source, so there is a third way: take its code and run it yourself.
What you could make
- Surveys: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Splitting visitors between versions and telling you which won.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Countly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Countly?
Countly is a product analytics and engagement platform for mobile, web and desktop apps. It can run on your own servers, as the free open-source Lite edition or the paid Enterprise edition, or in a dedicated private cloud called Flex that Countly operates and bills monthly by usage.
Worth knowing
- Flex is billed by monthly active users rather than seats; the page gives only a $175 starting price and an estimator.
- On Flex, Adaptivity and Intelligence are paid add-ons, and the uptime SLA is an add-on.
- Enterprise has no published price and is billed annually per deployment.
- Lite is self-hosted with community support only and does not include the full platform, such as Cee, Drill and Journeys.
Key features
- Mobile, web and desktop analytics
- SDKs for iOS, Android, JavaScript, macOS, Windows and Linux apps feed one data layer with real-time events, sessions and user profiles.
- Engagement tools
- The Adaptivity capability covers push notifications, in-app messages, journeys, A/B tests, surveys and hooks, acting on the same data.
- Funnels, retention and flows
- The Intelligence capability adds funnels, retention, flows, formulas, crash reporting and the Drill query tool.
- Data control
- Data can be masked, transformed and validated as it is collected, and the vendor says it has no default access to Flex or Enterprise data.
- Cee AI agent and MCP
- Cee is Countly's AI agent, part of the Intelligence add-on on Flex. Your own AI can also connect to Countly through MCP.
- Choice of hosting
- Run it on your own infrastructure, including air-gapped networks, or on Flex in the Google Cloud region you choose.
Countly pricing
As of Nov 12, 2026, Countly has a free plan, and paid plans start at $175 per month and up.
- Starts at
- $175 per month and up
- Free plan
- Countly Lite: the open-source core, self-hosted on your own server, with community support only and no SLA.
- Free trial
- 14-day free trial of Flex
| Plan | Price | What you get |
|---|---|---|
| Countly Lite | $0 | Open-source core you host yourself, with 20+ plugins including dashboards, profiles, crashes, funnels and retention. |
| Countly Flex | $175per month and up | Dedicated private-cloud instance billed monthly by usage (MAU). Includes Advanced Analytics; Adaptivity and Intelligence are add-ons. |
| Countly Enterprise | Custom | Self-hosted or in your own cloud, priced per deployment and billed annually, with every capability and dedicated support. |
Read from countly.com on Nov 12, 2026. Prices change, so confirm with Countly before you buy.
Countly alternatives
- Countly vs Matomo
Free plan · from $26/mo
- Countly vs PostHog
Free plan · from $0.00005
- Countly vs Mixpanel
Free plan · from $100/mo
- Countly vs Amplitude
Free plan · from $900/yr
- Countly vs Piwik PRO
Free trial · from €36/mo
Common questions
Does Countly have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Countly is listed for Web.
Does Countly have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Countly is listed for Web.
Is Countly open source?
Yes. Countly is open source, according to its own site. It can also be run on a server of your own.
Does Countly have an API?
Yes. Countly offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.