Heatmap.com review (2026): is it worth $199 a month?
Revenue-based heatmaps and analytics for online stores
Black Friday: is there a Heatmap.com sale?
Heatmap.com report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for revenue-based heatmaps for online stores
Heatmap.com shows how much revenue each page element earns, with scrollmaps, funnels, recordings and surveys, aimed at online stores. It starts at $199 a month and the plan follows your store's yearly revenue. Add-ons cost more.
Who Heatmap.com is for
- Fits if you run an online store and want heatmaps tied to revenue
- Works for Shopify stores using Klaviyo or Attentive
Who Heatmap.com is not for
- Pricey if you're small: $199 a month is the starting price
- Tight if you want a free plan, as there's only a 14-day trial
- Watch out: MCP and API access are on Scale only
- Watch out: add-ons run about $399 and $499 a month, and a CRO strategist is $1,000 a month
Why Heatmap.com gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$199 a month for stores under $10M a year, above the category's dearer-quarter start of $159 but below its dearest tenth ($299).
- CFree plan and trialA 14-day free trial on all three plans. No free plan, and the page doesn't spell out card terms.
- BFeaturesRevenue per element, scrollmaps, funnels, recordings, surveys and AI scan. The listing shows no gap in the core job.
- CEase of useNo rating on record. You add a script and, for stores, link Shopify.
- BPlatforms and integrationsWeb, with Klaviyo, Attentive and Shopify, plus an API and Chrome extension on Scale.
What these grades rest on. Graded from this listing, whose facts were read from Heatmap.com's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Heatmap.com? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/heatmapcom#review"><img src="https://toolgpa.com/badge/heatmapcom.svg" alt="Heatmap.com: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Heatmap.com stands among website and product analytics tools
Heatmap.com's GPA of 2.4 is higher than 32 of the 58 other website and product analytics tools we grade, and level with 11.
It stands best on features (B, above 33 of 58) and worst on ease of use (C, above 3).
Its paid plans start at $0.83 a month when paid by the year, against a middle price of $29 for the category: 0 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Heatmap.com’s own letter is outlined.
- CValue for moneyAbove 5 of 58, level with 36
- CFree plan and trialAbove 17 of 58, level with 22
- BFeaturesAbove 33 of 58, level with 24
- CEase of useAbove 3 of 58, level with 49
- BPlatforms and integrationsAbove 20 of 58, level with 38
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Heatmap.com, or make your own?
Keep it
To replace Heatmap.com you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
It costs $10 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Heatmap.com’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Heatmap.com?
Heatmap.com is an analytics service for ecommerce stores that attaches revenue to page elements. It offers click heatmaps and scrollmaps, funnels, screen recordings, on-site surveys and AI recommendations, and it prices each plan by the store's annual revenue.
Worth knowing
- The plan is chosen by annual store revenue; the $50M+ band has no listed price, and the pricing page also lists a Book a Demo button for Scale.
- MCP and API access are only on Scale; the free-trial label covers all three listed plans.
- Add-ons cost extra: about $399 a month for a Revenue Intelligence Pack and about $499 for Data & Integrations.
- A CRO Strategist service is $1,000 a month and concierge onboarding $750 one time; basic onboarding is free.
Key features
- Revenue per element
- Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.
- Scrollmaps
- Show how far visitors scroll and what sits below the point where most of them stop.
- Funnels and journeys
- Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.
- Screen recordings
- Recordings tracked against revenue, with a user-journey timeline and session details such as location, device and operating system.
- Surveys with AI summaries
- Unlimited feedback and pop-up surveys, with AI summaries and qualitative recommendations built from the responses.
- AI page scan and data chat
- Page-level AI recommendations on every plan, and a Talk to Your Data assistant that is limited on Launch and fuller on higher plans.
Heatmap.com pricing
As of Nov 12, 2026, Heatmap.com is a paid product with a free trial, starting at $199 per month for stores up to $10M annual revenue, billed monthly.
- Starts at
- $199 per month for stores up to $10M annual revenue, billed monthly
- Free plan
- None
- Free trial
- 14-day free trial on Launch, Growth and Scale
| Plan | Price | What you get |
|---|---|---|
| Launch | $199per month for stores up to $10M annual revenue, billed monthly | Unlimited heatmap pages, scrollmaps, funnels, screen recordings and surveys. Talk to Your Data is limited; revenue tracking capped at $10M. |
| Growth | $349per month for $10-25M annual revenue, billed monthly | Same core features as Launch with expanded Talk to Your Data. Revenue tracking is capped at $25 million. |
| Scale | $699per month for $25-50M annual revenue, billed monthly | Full Talk to Your Data, MCP and API access and a Chrome extension. Revenue tracking is capped at $50 million. |
Read from heatmap.com on Nov 12, 2026. Prices change, so confirm with Heatmap.com before you buy.
Ways to pay less
- Annual discountSave up to 32% with annual prepay
The pricing page offers a Pay Yearly option and states a saving of up to 32% over paying monthly.
Stated on heatmap.com
Works with
Heatmap.com alternatives
- Heatmap.com vs Contentsquare
Free plan · from $39/mo
- Heatmap.com vs Crazy Egg
Free plan · from $29/mo
- Heatmap.com vs Lucky Orange
Free trial · from $32/mo
- Heatmap.com vs Mouseflow
Free plan · from $25/mo
Common questions
Does Heatmap.com have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Heatmap.com is listed for Web.
Does Heatmap.com have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Heatmap.com is listed for Web.
Is Heatmap.com open source?
Heatmap.com is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.