The Heatmap.com Insider’s Guide
Everything we know about Heatmap.com in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Heatmap.com
The Insider’s Guide
Revenue-based heatmaps and analytics for online stores
Every plan, grade, refund rule and rival among website and product analytics tools, read from Heatmap.com’s own pages.
Made by Heatmap, Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Heatmap.com’s own pages, its app-store listings and our grades. Every fact in it is on Heatmap.com’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 32 of the 58 other website and product analytics tools we grade
Heatmap.com is an analytics service for ecommerce stores that attaches revenue to page elements. It offers click heatmaps and scrollmaps, funnels, screen recordings, on-site surveys and AI recommendations, and it prices each plan by the store's annual revenue.
To get you started, here are 9 things to know about Heatmap.com, taken from its own pages and our grades.
You add a script and, for stores, link Shopify.
- 1
Best for revenue-based heatmaps for online stores
Heatmap.com shows how much revenue each page element earns, with scrollmaps, funnels, recordings and surveys, aimed at online stores.
- 2
Paid plans start at $0.83 a month when paid by the year
As its pricing page puts it: $199 per month for stores up to $10M annual revenue, billed monthly.
- 3
You can try it first
14-day free trial on Launch, Growth and Scale
- 4
It runs on Web
Web.
- 5
Revenue per element
Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.
- 6
Scrollmaps
Show how far visitors scroll and what sits below the point where most of them stop.
- 7
Funnels and journeys
Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.
- 8
A 2.4 GPA, above 32 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Heatmap.com you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Heatmap.com at a glance
- Pricing
- Free trial, from $199 per month for stores up to $10M annual revenue, billed monthly
- Free plan
- No
- Free trial
- 14-day free trial on Launch, Growth and Scale
- Runs on
- Web
- Made by
- Heatmap, Inc.
- Category
- Website & Product Analytics
- Our grade
- 2.4 GPA, fair
The report card
Best for revenue-based heatmaps for online stores
Heatmap.com shows how much revenue each page element earns, with scrollmaps, funnels, recordings and surveys, aimed at online stores. It starts at $199 a month and the plan follows your store's yearly revenue. Add-ons cost more.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $199 a month for stores under $10M a year, above the category's dearer-quarter start of $159 but below its dearest tenth ($299). |
| Free plan and trial | C | A 14-day free trial on all three plans. No free plan, and the page doesn't spell out card terms. |
| Features | B | Revenue per element, scrollmaps, funnels, recordings, surveys and AI scan. The listing shows no gap in the core job. |
| Ease of use | C | No rating on record. You add a script and, for stores, link Shopify. |
| Platforms and integrations | B | Web, with Klaviyo, Attentive and Shopify, plus an API and Chrome extension on Scale. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Heatmap.com is for
- Fits if you run an online store and want heatmaps tied to revenue
- Works for Shopify stores using Klaviyo or Attentive
Who it is not for
- Pricey if you're small: $199 a month is the starting price
- Tight if you want a free plan, as there's only a 14-day trial
- Watch out: MCP and API access are on Scale only
- Watch out: add-ons run about $399 and $499 a month, and a CRO strategist is $1,000 a month
Good to know
Good for
- Ecommerce teams that want to see revenue, not clicks, on each page element
- Stores that want heatmaps, recordings and surveys in one subscription
Worth knowing
- The plan is chosen by annual store revenue; the $50M+ band has no listed price, and the pricing page also lists a Book a Demo button for Scale.
- MCP and API access are only on Scale; the free-trial label covers all three listed plans.
- Add-ons cost extra: about $399 a month for a Revenue Intelligence Pack and about $499 for Data & Integrations.
- A CRO Strategist service is $1,000 a month and concierge onboarding $750 one time; basic onboarding is free.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$0.83
A month to start, paid by the year
Heatmap.com is a paid product with a free trial, starting at $199 per month for stores up to $10M annual revenue, billed monthly.
No free plan, and the page doesn't spell out card terms.
Launch
$199
per month for stores up to $10M annual revenue, billed monthly
Unlimited heatmap pages, scrollmaps, funnels, screen recordings and surveys. Talk to Your Data is limited; revenue tracking capped at $10M.
Growth
$349
per month for $10-25M annual revenue, billed monthly
Same core features as Launch with expanded Talk to Your Data. Revenue tracking is capped at $25 million.
Scale
$699
per month for $25-50M annual revenue, billed monthly
Full Talk to Your Data, MCP and API access and a Chrome extension. Revenue tracking is capped at $50 million.
Trying it first
14-day free trial on Launch, Growth and Scale
Read from heatmap.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save up to 32% with annual prepay
The pricing page offers a Pay Yearly option and states a saving of up to 32% over paying monthly.
Stated on heatmap.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Revenue-based heatmaps and analytics for online stores. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, online store, web analytics, session replay.
Revenue per element, scrollmaps, funnels, recordings, surveys and AI scan.
- Revenue per element
- Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.
- Scrollmaps
- Show how far visitors scroll and what sits below the point where most of them stop.
- Funnels and journeys
- Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.
- Screen recordings
- Recordings tracked against revenue, with a user-journey timeline and session details such as location, device and operating system.
- Surveys with AI summaries
- Unlimited feedback and pop-up surveys, with AI summaries and qualitative recommendations built from the responses.
- AI page scan and data chat
- Page-level AI recommendations on every plan, and a Talk to Your Data assistant that is limited on Launch and fuller on higher plans.
Where it runs
- Web
What it works with
- Klaviyo
- Attentive
- Shopify
Heatmap.com is made by Heatmap, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
32/58
Other website and product analytics tools it is graded above
Heatmap.com's GPA of 2.4 is higher than 32 of the 58 other website and product analytics tools we grade, and level with 11.
It stands best on features (B, above 33 of 58) and worst on ease of use (C, above 3).
Its paid plans start at $0.83 a month when paid by the year, against a middle price of $29 for the category: 0 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Heatmap.com’s own letter is outlined.
- CValue for moneyAbove 5 of 58
- CFree plan and trialAbove 17 of 58
- BFeaturesAbove 33 of 58
- CEase of useAbove 3 of 58
- BPlatforms and integrationsAbove 20 of 58
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Heatmap.com is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Heatmap.com you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
It costs $10 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Heatmap.com’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Contentsquare, Crazy Egg, Lucky Orange, Mouseflow and Microsoft Clarity
The 5 tools Heatmap.com is most often weighed against, with where each one differs from it.
- 2.8GPA
Contentsquare
Free plan · from $39/mo
Heatmaps, session replays and surveys, formerly sold as Hotjar.
- Contentsquare has a free plan. Heatmap.com does not, though it has a free trial.
- Heatmap.com also covers online store.
- 2.2GPA
Crazy Egg
Free plan · from $29/mo
Heatmaps, session recordings and A/B testing for websites.
- Crazy Egg has a free plan. Heatmap.com does not, though it has a free trial.
- Heatmap.com also covers online store.
- Crazy Egg also covers a/B testing and popups.
- 2.4GPA
Lucky Orange
Free trial · from $32/mo
Heatmaps, session recordings, surveys and live chat in one tool.
- Heatmap.com also covers online store.
- Lucky Orange also covers forms and live chat.
- 2.2GPA
Mouseflow
Free plan · from $25/mo
Session replay, heatmaps and funnels for website behavior.
- Mouseflow has a free plan. Heatmap.com does not, though it has a free trial.
- Heatmap.com also covers online store.
- Mouseflow also covers forms.
- 3.2GPA
Microsoft Clarity
Free
Free session recordings and heatmaps from Microsoft, no traffic cap.
- Microsoft Clarity has a free plan. Heatmap.com does not, though it has a free trial.
- Heatmap.com also covers surveys and online store.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Heatmap.com free?
No, Heatmap.com is a paid product, but you can try it first. 14-day free trial on Launch, Growth and Scale.
How much does Heatmap.com cost?
Heatmap.com lists 3 plans. Launch: $199 per month for stores up to $10M annual revenue, billed monthly.
What platforms does Heatmap.com work on?
Heatmap.com is available on Web.
Does Heatmap.com offer any discounts?
Heatmap.com publicly lists the following: Save up to 32% with annual prepay.
Does Heatmap.com have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Heatmap.com is listed for Web.
Does Heatmap.com have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Heatmap.com is listed for Web.
Is Heatmap.com open source?
Heatmap.com is not described as open source on its own site, as read on Nov 12, 2026.
What does Heatmap.com integrate with?
Heatmap.com's listing names Klaviyo, Attentive and Shopify. A listing names up to eight integrations, so it may connect to more.
Who makes Heatmap.com?
Heatmap.com is made by Heatmap, Inc.
What are the alternatives to Heatmap.com?
The closest alternatives to Heatmap.com in our directory are Contentsquare, Crazy Egg, Lucky Orange, Mouseflow and Microsoft Clarity.
How does Heatmap.com compare with other website and product analytics tools?
Heatmap.com's GPA of 2.4 is higher than 32 of the 58 other website and product analytics tools we grade, and level with 11.
Is Heatmap.com good value for money?
ToolGPA grades Heatmap.com C for value for money. Its paid plans start at $0.83 a month when paid by the year, against a middle price of $29 for the category: 0 of the 32 others that charge start lower.
Could I make my own version of Heatmap.com?
To replace Heatmap.com you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Heatmap.com’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Heatmap.com's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Heatmap, Inc. Prices change, so check heatmap.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Heatmap.com, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/heatmapcom
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Heatmap.com: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/heatmapcom
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/heatmapcom/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Heatmap.com, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Heatmap.com’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Heatmap.com is a trademark of its owner, and this guide is not made, paid for or approved by Heatmap, Inc. Prices and plans change: check heatmap.com before you buy.