Heatmap.com vs Mouseflow (2026): which should you pick?
As of Nov 12, 2026, Heatmap.com grades higher than Mouseflow: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Heatmap.com grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Heatmap.com
Revenue-based heatmaps and analytics for online stores
Mouseflow
Session replay, heatmaps and funnels for website behavior
Which one is for you
Pick Heatmap.com if
- Fits if you run an online store and want heatmaps tied to revenue
- Works for Shopify stores using Klaviyo or Attentive
Look elsewhere if
- Pricey if you're small: $199 a month is the starting price
- Tight if you want a free plan, as there's only a 14-day trial
- Watch out: MCP and API access are on Scale only
- Watch out: add-ons run about $399 and $499 a month, and a CRO strategist is $1,000 a month
Pick Mouseflow if
- Fits if you run one small site and want to try replays before paying
- Works for a team that already lives in Google Analytics or Slack
Look elsewhere if
- Tight if you stay free: 1 website, 500 sessions a month and 1 month of history
- Too light for surveys, extra heatmaps or the API on Essential, which need dearer plans
- Pricey if you grow: it's $109 a month for 25,000 sessions on Advanced
- Watch out: data history runs from 1 month on Free to 12 months on Premium, and prices switch to euros for EU visitors
How we grade them
| 2.4GPAHeatmap.comFair | 2.2GPAMouseflowFair | |
|---|---|---|
| Value for money | C$199 a month for stores under $10M a year, above the category's dearer-quarter start of $159 but below its dearest tenth ($299). | C$25 a month for 5,000 sessions billed annually, $39 monthly. That's under the category middle of $32, though Advanced jumps to $109 for 25,000. |
| Free plan and trial | CA 14-day free trial on all three plans. No free plan, and the page doesn't spell out card terms. | CFree plan: 1 website and 500 sessions a month, with 1 month of history. There's also a 14-day trial with no card needed. |
| Features | BRevenue per element, scrollmaps, funnels, recordings, surveys and AI scan. The listing shows no gap in the core job. | CReplays, heatmaps, funnels, forms and surveys. Surveys, extra heatmaps, form analytics, the API and journey analytics each need a higher plan. |
| Ease of use | CNo rating on record. You add a script and, for stores, link Shopify. | CNo store rating on record. You add a script, then set up the funnels and forms you want watched. |
| Platforms and integrations | BWeb, with Klaviyo, Attentive and Shopify, plus an API and Chrome extension on Scale. | BWeb only, with Google Analytics, Adobe Analytics, Google Tag Manager, Shopify, Slack and Microsoft Teams, plus an API and MCP. |
| Best for | revenue-based heatmaps for online stores | session replay with a free starter plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heatmap.com and Mouseflow. How we grade
Price against what you get
Heatmap.com starts at $0.83 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Mouseflow starts at $25 a month and scores 2.3.
Heatmap.com scores higher and starts $24.17 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Heatmap.com for less, and 22 score higher than Mouseflow for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Heatmap.com also covers online store.
- Mouseflow also covers forms.
At a glance
| Heatmap.com | Mouseflow | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $199 per month for stores up to $10M annual revenue, billed monthly | $25 per month for 5,000 sessions, billed annually ($39 billed monthly) |
| Free plan | None | 1 website and 500 sessions a month, with replays, click, scroll and geo heatmaps, friction detection and 1 month of history. |
| Free trial | 14-day free trial on Launch, Growth and Scale | 14-day free trial with full access to core features, no card required |
| Web | ||
| Made by | Heatmap, Inc. | Mouseflow |
| Price read from | heatmap.com | mouseflow.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Heatmap.com
- The plan is chosen by annual store revenue; the $50M+ band has no listed price, and the pricing page also lists a Book a Demo button for Scale.
- MCP and API access are only on Scale; the free-trial label covers all three listed plans.
- Add-ons cost extra: about $399 a month for a Revenue Intelligence Pack and about $499 for Data & Integrations.
- A CRO Strategist service is $1,000 a month and concierge onboarding $750 one time; basic onboarding is free.
Mouseflow
- Every plan is capped by sessions per month, from 500 on Free to 100,000 on Premium.
- Data history is only 1 month on Free and 12 months on Premium.
- Surveys, extra heatmaps, form analytics, API and journey analytics each sit on a higher plan.
- Prices are shown in dollars to visitors outside Europe; the page switches to euros for EU visitors.
Key features
Heatmap.com
- Revenue per element
- Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.
- Scrollmaps
- Show how far visitors scroll and what sits below the point where most of them stop.
- Funnels and journeys
- Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.
- Screen recordings
- Recordings tracked against revenue, with a user-journey timeline and session details such as location, device and operating system.
- Surveys with AI summaries
- Unlimited feedback and pop-up surveys, with AI summaries and qualitative recommendations built from the responses.
- AI page scan and data chat
- Page-level AI recommendations on every plan, and a Talk to Your Data assistant that is limited on Launch and fuller on higher plans.
Mouseflow
- Session replay
- Plays back real visits, showing each click, scroll and tap, and flags friction such as repeated clicks.
- Heatmaps
- Click, scroll and geo heatmaps are on every plan; attention, movement and friction heatmaps start at Advanced.
- Funnels and forms
- Funnels show where visitors drop off, and form analytics, on Premium and above, shows how visitors use form fields.
- Feedback surveys
- On-page surveys collect visitor feedback on the site. They start at the Advanced plan.
- Mina AI
- Mina answers questions about your behavior data from Essential up; Mina AI Insights is listed as a beta on Premium.
- API and MCP
- Premium includes data export, a REST API and a Mouseflow MCP server for connecting the data to other tools and AI assistants.
Plans
Heatmap.com
Launch$199
per month for stores up to $10M annual revenue, billed monthly
Unlimited heatmap pages, scrollmaps, funnels, screen recordings and surveys. Talk to Your Data is limited; revenue tracking capped at $10M.
Growth$349
per month for $10-25M annual revenue, billed monthly
Same core features as Launch with expanded Talk to Your Data. Revenue tracking is capped at $25 million.
Scale$699
per month for $25-50M annual revenue, billed monthly
Full Talk to Your Data, MCP and API access and a Chrome extension. Revenue tracking is capped at $50 million.
Mouseflow
Free$0
1 website, 500 sessions a month, session replays, three heatmap types, friction detection and 1 month of history.
Essential$25
per month for 5,000 sessions, billed annually ($39 billed monthly)
1 website, Mina AI questions about your data and 3 months of history.
Advanced$109
per month for 25,000 sessions, billed annually ($149 billed monthly)
2 websites, feedback surveys, attention and movement heatmaps, friction insights, more funnels and 6 months of history.
Premium$319
per month for 100,000 sessions, billed annually ($399 billed monthly)
5 websites, form analytics, data export and REST API, Mouseflow MCP and 12 months of history.
EnterpriseCustom
Priced for your volume; adds journey analytics, revenue impact on funnels, SSO and a dedicated customer success manager.
Ways to pay less
Heatmap.com
- Annual discount
Save up to 32% with annual prepay
The pricing page offers a Pay Yearly option and states a saving of up to 32% over paying monthly.
Mouseflow
- Annual discount
Save up to 35% with annual billing
The pricing page toggles between monthly and annual billing; annual lowers Essential from $39 to $25 a month and Premium from $399 to $319.
Common questions
Which is cheaper, Heatmap.com or Mouseflow?
As of Nov 12, 2026, Heatmap.com is cheaper to start with: $0.83 a month when paid by the year, against $25 a month for Mouseflow. Heatmap.com starts at $199 per month for stores up to $10M annual revenue, billed monthly, and Mouseflow starts at $25 per month for 5,000 sessions, billed annually ($39 billed monthly).
Which has a free plan, Heatmap.com or Mouseflow?
As of Nov 12, 2026, only Mouseflow has a free plan. Heatmap.com does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.