Minimal Analytics review (2026): is it any good?
A 1.5 kB snippet that sends page views to Google Analytics
Minimal Analytics report card
Good · out of 4.0 · graded Nov 13, 2026
Best for a tiny snippet that sends page views to Google Analytics
Minimal Analytics is a 1.5 kB snippet that sends page views and events to Google Analytics. It has no dashboard of its own, and its code follows the older Google Analytics format.
Who Minimal Analytics is for
- Fits if you already use Google Analytics and want a very small script
- Works for developers comfortable pasting a snippet
Who Minimal Analytics is not for
- Not for you if you want a dashboard, as it has none
- Watch out: the ID placeholder and /collect endpoint follow the older format, and GA4 is not mentioned
- Skip it if you need advanced features such as AdWords tracking, as the page says not to use it for those
- Watch out: the code is a GitHub gist, and the page names no company or support channel
Why Minimal Analytics gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyThe snippet is free to copy, which counts as free and substantial.
- AFree plan and trialFree outright, with no paid plans and no caps listed.
- DFeaturesOne narrow function, sending page views and events to Google Analytics, and it needs Google Analytics to be useful.
- CEase of useYou paste code and set your tracking ID, with no store rating on record.
- CPlatforms and integrationsWeb only, and it sends data to Google Analytics only.
What these grades rest on. Graded from this listing, whose facts were read from Minimal Analytics's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/minimal-analytics#review"><img src="https://toolgpa.com/badge/minimal-analytics.svg" alt="Minimal Analytics: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Minimal Analytics stands among website and product analytics tools
Minimal Analytics's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
It stands best on free plan and trial (A, above 95 of 100) and worst on features (D, above 0).
Minimal Analytics has no paid plan.
On features, ease of use and platforms it scores 1.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. Minimal Analytics’s own letter is outlined.
- AValue for moneyAbove 87 of 100, level with 13
- AFree plan and trialAbove 95 of 100, level with 5
- DFeaturesAbove 0 of 100, level with 2
- CEase of useAbove 6 of 100, level with 88
- CPlatforms and integrationsAbove 0 of 100, level with 31
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Minimal Analytics, or make your own?
Keep it
Minimal Analytics is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade.
What you could not
- A tracking script and a database that counts every visit.
- Speed tests run from real browsers on a schedule.
What this rests on. Minimal Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Minimal Analytics?
Minimal Analytics is a free, copy-and-paste JavaScript snippet that sends page views and events straight to the Google Analytics collection endpoint, without loading the Tag Manager and Analytics libraries. It also handles single page apps. It is a snippet, not a hosted dashboard, so reports live in Google Analytics.
Worth knowing
- It only sends data to Google Analytics; there is no dashboard of its own.
- The page says not to use it for advanced features such as AdWords tracking.
- Its ID placeholder (XX-XXXXXXXXX-X) and /collect endpoint follow the older Google Analytics format; GA4 is not mentioned, so check it records to your property.
- The code is published as a GitHub gist; the page names no company or support channel.
Key features
- Small footprint
- The site compares its 1.5 kB snippet with 73 kB for Google Tag Manager plus Analytics.
- Page view tracking
- Sends page views directly to Google Analytics without external libraries, and works with single page apps built with React or Vue.js.
- Custom events
- ma.trackEvent takes a category, action, label and value.
- Exception tracking
- ma.trackException records an error description and whether it was fatal.
- Configurable data
- Options switch IP anonymization, color depth, character set, screen size and language on or off.
Minimal Analytics pricing
As of Nov 13, 2026, Minimal Analytics is free to use.
- Starts at
- Free
- Free plan
- The snippet is free to copy from the site; no plans or prices are listed.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free snippet | $0 | Copy the snippet from the page and add your Google Analytics tracking ID. |
Read from minimalanalytics.com on Nov 13, 2026. Prices change, so confirm with Minimal Analytics before you buy.
Works with
Minimal Analytics alternatives
- Minimal Analytics vs Plausible
Free plan · from $7.50/mo
- Minimal Analytics vs Umami
Free plan · from $20/mo
- Minimal Analytics vs Simple Analytics
Free plan · from $20/mo
Common questions
Does Minimal Analytics have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Minimal Analytics is listed for Web.
Does Minimal Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Minimal Analytics is listed for Web.
Is Minimal Analytics open source?
Minimal Analytics is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.