Minimal Analytics vs Umami (2026): which should you pick?

Pick Minimal Analytics if

• Fits if you already use Google Analytics and want a very small script
• Works for developers comfortable pasting a snippet

Look elsewhere if

• Not for you if you want a dashboard, as it has none
• Watch out: the ID placeholder and /collect endpoint follow the older format, and GA4 is not mentioned
• Skip it if you need advanced features such as AdWords tracking, as the page says not to use it for those
• Watch out: the code is a GitHub gist, and the page names no company or support channel

Pick Umami if

• Fits if you want free analytics on one site or are happy to host it yourself
• Works for a developer who wants an API and MCP access

Look elsewhere if

• Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
• Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
• Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
• Watch out: self-hosting means you run and update the server and change the default admin password

Minimal Analytics

• It only sends data to Google Analytics; there is no dashboard of its own.
• The page says not to use it for advanced features such as AdWords tracking.
• Its ID placeholder (XX-XXXXXXXXX-X) and /collect endpoint follow the older Google Analytics format; GA4 is not mentioned, so check it records to your property.
• The code is published as a GitHub gist; the page names no company or support channel.

Umami

• Hobby covers one website and 100K events a month, with no teams, API or email reports.
• Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
• Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
• Self-hosting means you run and update the server; the docs warn to change the default admin password.

Minimal Analytics

Small footprint

The site compares its 1.5 kB snippet with 73 kB for Google Tag Manager plus Analytics.

Page view tracking

Sends page views directly to Google Analytics without external libraries, and works with single page apps built with React or Vue.js.

Custom events

ma.trackEvent takes a category, action, label and value.

Exception tracking

ma.trackException records an error description and whether it was fatal.

Configurable data

Options switch IP anonymization, color depth, character set, screen size and language on or off.

Umami

Traffic and campaign reports

Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.

Events, funnels and retention

Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.

Session replays and heatmaps

Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.

Revenue reporting

Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.

API and MCP server

A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.

Cloud or self-hosted

Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.

Minimal Analytics

• Free snippet$0

  Copy the snippet from the page and add your Google Analytics tracking ID.

Umami

• Hobby$0

  Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.

• Pro$20

  per month for 1 million events

  Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.

• Business$200

  per month for 10 million events

  Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.

• EnterpriseCustom

  Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.

• Self-hosted$0

  The open-source software, which you install and run yourself from source or a Docker image.