PostHog vs Umami (2026): which should you pick?
As of Nov 13, 2026, we pick PostHog: it is second in our ranking of website and product analytics tools (Umami is third), and it grades higher too, 3.2 against 2.6.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
PostHog grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
PostHog
Open-source product analytics with replays, flags and surveys
Which one is for you
Pick PostHog if
- Fits if you're a startup that wants analytics, replays and flags within the free allowance
- Works for developers who want to go from a broken session to the error behind it
Look elsewhere if
- Skip it if you just want simple visitor counts without learning a whole toolkit
- Pricey if you need SSO or a HIPAA BAA, which take Boost at $250 a month on top of usage; SAML takes Scale at $750
- Not for you if you want a fixed monthly bill, as everything past the free allowance is metered
- Tight if you stay free, with 1 project, recordings kept a month and events dropped past the limits
- Watch out: self-hosted PostHog is officially unsupported, with no tagged releases or paid support
Pick Umami if
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Look elsewhere if
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
How we grade them
| 3.2GPAPostHogVery good | 2.6GPAUmamiGood | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free 1M events and 5,000 recordings, so the figure is $0. There's no base fee after that, just usage from $0.00005 an event. Boost, at $250 a month, is only for SSO, HIPAA and more projects. | CPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. |
| Free plan and trial | BNo card and no time limit: 1M events, 5,000 recordings, 1M flag requests and 1,500 survey responses every month, with unlimited members. Usage stops at the limit, so no surprise bill. You get 1 project, and recordings are kept a month. | BHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. |
| Features | AAnalytics, web analytics, replays, flags, A/B tests, surveys, error tracking, logs and a data warehouse with pipelines in and out. Graded against Amplitude, Mixpanel and Heap, it covers the whole job, and none of them bundles errors, logs and a warehouse too. | BTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. |
| Ease of use | CNo rating on record. The cloud version is a snippet and a sign-up, but there are a lot of products to learn and events to plan. The free self-hosted version is a Docker deploy PostHog doesn't officially support, which is a developer's job. | CNo store rating on record. You add a script, or host the server and update it yourself. |
| Platforms and integrations | BWeb only, so it can't reach an A. It pulls data in from Stripe, HubSpot, Salesforce and Postgres, sends events out to Braze, Klaviyo and others, and works with Snowflake, BigQuery and Zendesk. | BWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. |
| Best for | a whole product toolkit on one free allowance | open-source analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: PostHog and Umami. How we grade
Where they differ
- PostHog also covers surveys and a/B testing.
- Umami also covers reports.
At a glance
| PostHog | Umami | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $0.00005 per analytics event past the free 1M (pay-as-you-go) | $20 per month, with 1 million events included |
| Free plan | Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention. | Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. |
| Free trial | None listed | 14-day free trial on the Pro and Business plans |
| Web | ||
| Made by | PostHog | Umami Software, Inc. |
| Price read from | posthog.com | umami.is |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
PostHog
- Usage is metered per product, so the monthly bill moves with traffic; billing limits can be set for each product to cap it.
- SSO enforcement, a HIPAA BAA and unlimited projects need the $250-a-month Boost package on top of usage; SAML sign-in needs Scale at $750.
- The free plan keeps recordings for 1 month and data for 1 year, allows 1 project, and drops events past its limits.
- Self-hosted PostHog is officially unsupported and has no tagged releases; PostHog recommends always running the latest image.
Umami
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
PostHog
- Product and web analytics
- Funnels, trends, retention, user paths and a web analytics dashboard, built from events. The first 1M events a month are free.
- Session replay
- Recordings of real visits to see where people get stuck, linked to funnels and errors. 5,000 recordings a month are free; recordings are kept 90 days on pay-as-you-go.
- Feature flags and experiments
- Roll features out to chosen users and run A/B tests, billed together by flag requests, with 1M requests free each month.
- Surveys
- In-app surveys with 1,500 free responses a month, and white-labeled surveys on the Boost package.
- Error tracking and logs
- Captures exceptions (100K free a month) and ingests logs (10 GB free), so you can go from a replay to the error behind it.
- Data warehouse and pipelines
- Syncs data in from Stripe, HubSpot, Salesforce, Postgres and others, and sends events out to tools such as Braze and Klaviyo.
Umami
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Plans
PostHog
Free$0
Full free allowance on every product, unlimited team members, 1 project, community support. Usage stops at the limits, so no surprise bill.
Pay-as-you-go$0
plus usage above the monthly free allowance
No base fee. Analytics from $0.00005 an event and replays from $0.005 a recording, cheaper at volume. 6 projects, 7-year data, email support.
Boost$250
per month, plus usage
Platform package: unlimited projects, SSO enforcement, 2FA enforcement, white labeling, HIPAA BAA and 12 months of replay retention.
Scale$750
per month, plus usage
Everything in Boost plus SAML and OIDC sign-in, approval workflows, real-time alerts and priority support with an 8-hour target.
EnterpriseCustom
Sold through sales: role-based access, a dedicated account manager, training, and up to 5 years of replay retention.
Self-hosted (hobby deploy)$0
MIT-licensed Docker Compose deployment you host yourself. Officially unsupported, with no paid support plan.
Umami
Hobby$0
Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.
Pro$20
per month for 1 million events
Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.
Business$200
per month for 10 million events
Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.
EnterpriseCustom
Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.
Self-hosted$0
The open-source software, which you install and run yourself from source or a Docker image.
Ways to pay less
PostHog
- Startups
$50,000 in credits for early-stage startups
Companies under 2 years old that have raised less than $5M get $50,000 of PostHog credit for 12 months, plus partner perks. A company email domain is required.
- Nonprofit
Discount for nonprofits
PostHog says it gives nonprofits a discount in most cases: create an account, then contact sales with details of the organization.
Umami
No public discounts listed.
Common questions
Which is cheaper, PostHog or Umami?
As of Nov 12, 2026, PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go), and Umami starts at $20 per month, with 1 million events included.
Which has a free plan, PostHog or Umami?
As of Nov 12, 2026, both PostHog and Umami have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.