Plausible vs Umami (2026): which should you pick?

Pick Plausible if

• Fits if you want traffic numbers without putting a cookie banner on your site
• Works for EU organizations leaving Google Analytics that want data kept in the EU

Look elsewhere if

• Skip it if you want to watch visits or follow one visitor's path
• Tight if you're on Starter, which covers one site
• Pricey if you need funnels or ecommerce revenue, which start on Business at $15.83 a month for 10k pageviews
• Watch out: there's no free hosted plan, and the free Community Edition is self-hosted, updated twice a year, with no funnels or SSO
• Pricey if traffic grows: Starter is $19 a month at 100k pageviews and $69 at 1M, and SSO is Enterprise only

Pick Umami if

• Fits if you want free analytics on one site or are happy to host it yourself
• Works for a developer who wants an API and MCP access

Look elsewhere if

• Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
• Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
• Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
• Watch out: self-hosting means you run and update the server and change the default admin password

Plausible

• There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
• Stats are aggregate only: there are no session recordings or per-visitor profiles.
• Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
• Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.

Umami

• Hobby covers one website and 100K events a month, with no teams, API or email reports.
• Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
• Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
• Self-hosting means you run and update the server; the docs warn to change the default admin password.

Plausible

No cookies or personal data

Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.

One-page dashboard

Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.

Goals, revenue and funnels

Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.

Search and campaign data

Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.

Lightweight script

The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.

Google Analytics import

Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.

Umami

Traffic and campaign reports

Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.

Events, funnels and retention

Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.

Session replays and heatmaps

Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.

Revenue reporting

Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.

API and MCP server

A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.

Cloud or self-hosted

Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.

Plausible

• Starter$7.50

  per month for up to 10k pageviews, billed yearly ($9 billed monthly)

  One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly.

• Growth$11.67

  per month for up to 10k pageviews, billed yearly ($14 billed monthly)

  Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly.

• Business$15.83

  per month for up to 10k pageviews, billed yearly ($19 billed monthly)

  Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly.

• EnterpriseCustom

  More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support.

• Community Edition$0

  Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only.

Umami

• Hobby$0

  Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.

• Pro$20

  per month for 1 million events

  Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.

• Business$200

  per month for 10 million events

  Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.

• EnterpriseCustom

  Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.

• Self-hosted$0

  The open-source software, which you install and run yourself from source or a Docker image.

Plausible

• Annual discount

  2 months free with yearly billing

  Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.

Umami

No public discounts listed.