Fathom Analytics vs Plausible
We give Fathom Analytics and Plausible the same GPA: 2.4 out of 4.0. Fathom Analytics grades higher on value for money. Plausible grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
How we grade them
| 2.4GPAFathom AnalyticsFair | 2.4GPAPlausibleFair | |
|---|---|---|
| Value for money | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. | C100,000 pageviews puts Starter at $19 a month billed monthly; the $7.50 yearly price only covers 10k. That lands mid-category, and it climbs to $69 at 1M. The free Community Edition only counts if you run your own server. |
| Free plan and trial | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. | CThere's no free hosted plan, just a 30-day trial with no card. The free Community Edition is yours to keep, but you host it yourself, and it leaves out funnels, ecommerce revenue and SSO. |
| Features | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. | CVisitors, sources, pages, goals, campaigns, Search Console queries and visits from AI tools, all on one page. It does the page counting job fully, and it's a smaller job: no recordings or per-visitor profiles, and funnels wait for Business. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. One page shows everything. | BNo rating on record, but the hosted version is a small script and one dashboard page, with nothing else to configure. The free Community Edition is a different story: your own server and your own updates. |
| Platforms and integrations | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. | BWeb only, no desktop or phone app. It works with Google Search Console, WordPress, Tag Manager, Google Data Studio and Slack, imports old Google Analytics data, and has an API. |
| Best for | cookie-free stats across lots of client sites | simple visitor counts without a cookie banner |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fathom Analytics and Plausible. How we grade
Price against what you get
Fathom Analytics starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Plausible starts at $7.50 a month and scores 2.7.
They score the same, and Plausible starts $5 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Fathom Analytics for less, and none scores higher than Plausible for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
- Plausible has a free plan. Fathom Analytics does not, though it has a free trial.
- Plausible is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
At a glance
| Fathom Analytics | Plausible | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly) |
| Free plan | None | Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only. |
| Free trial | 7-day free trial, card required; Fathom emails you before billing starts | 30-day free trial of the cloud plans, no credit card required |
| Web | ||
| Made by | Fathom Analytics | Plausible Analytics |
| Price read from | usefathom.com | plausible.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Fathom Analytics
- Site owners who want traffic stats without a cookie banner
- Agencies reporting on many client sites
- Bloggers and small businesses leaving Google Analytics
Plausible
- Site owners who want traffic numbers without a cookie banner
- Bloggers, publishers and small businesses moving off Google Analytics
- EU organizations that want visitor data kept in the EU
Worth knowing
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Plausible
- There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
- Stats are aggregate only: there are no session recordings or per-visitor profiles.
- Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
- Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.
Key features
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Plausible
- No cookies or personal data
- Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.
- One-page dashboard
- Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.
- Goals, revenue and funnels
- Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.
- Search and campaign data
- Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.
- Lightweight script
- The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.
- Google Analytics import
- Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.
Plans
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Plausible
Starter$7.50
per month for up to 10k pageviews, billed yearly ($9 billed monthly)
One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly.
Growth$11.67
per month for up to 10k pageviews, billed yearly ($14 billed monthly)
Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly.
Business$15.83
per month for up to 10k pageviews, billed yearly ($19 billed monthly)
Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly.
EnterpriseCustom
More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support.
Community Edition$0
Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only.
Ways to pay less
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Plausible
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.
