Fathom Analytics vs Matomo
We give Fathom Analytics and Matomo the same GPA: 2.4 out of 4.0. Fathom Analytics grades higher on value for money and ease of use. Matomo grades higher on the free plan and features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
How we grade them
| 2.4GPAFathom AnalyticsFair | 2.4GPAMatomoFair | |
|---|---|---|
| Value for money | B$12.50 a month billed yearly ($15 monthly) covers up to 100k pageviews, which fits a 10,000-visitor site, across 50 sites. That's inside the cheapest quarter of what this category charges, with every feature on every plan. | C100,000 pageviews puts Cloud Business at $42 a month billed monthly ($26 covers 50,000 hits), rising to $204 at 1M. Yearly billing takes off two months. That's mid-category. The free edition only counts if you host it. |
| Free plan and trial | DNo free plan. The 7-day trial needs a card and the plan renews by itself, though Fathom emails you before billing starts. A week is short to judge traffic stats. | CThe self-hosted Community edition is free forever with unlimited users and hits, but you need your own server and get forum support only. The cloud has a free trial with no card, length not stated. |
| Features | CPages, referrers, countries, campaigns, events with revenue, Search Console terms and client email reports. It does the page counting job fully, but it's a smaller job than the suites: no recordings, funnels or visitor-level data on record. | BTraffic, campaigns, ecommerce, goals and visitor profiles without sampling, plus heatmaps, recordings, A/B tests, funnels and a tag manager on Cloud Business. That's the whole job in one. On your own server those extras are paid plugins. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a small script, or a plugin for WordPress, Ghost and the like. One page shows everything. | CNo rating on record. The cloud is a snippet, but the reports run as deep as Google Analytics', so there's learning to do. Self-hosting means running the server, updates and backups yourself. |
| Platforms and integrations | BWeb only, no desktop or phone app. It works with WordPress, Ghost, Webflow, Next.js and Nuxt, pulls in Search Console and old Google Analytics data, and has an API. | BWeb only, no desktop or phone app. It has HTTP analytics and tracking APIs, log file analytics, a Google Analytics importer and plugins for WordPress and WooCommerce. A short list of integrations, but the APIs fill the gap. |
| Best for | cookie-free stats across lots of client sites | owning your analytics data outright |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fathom Analytics and Matomo. How we grade
Price against what you get
Fathom Analytics starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Matomo starts at $26 a month and scores 2.7.
They score the same, and Fathom Analytics starts $13.50 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Fathom Analytics for less, and none scores higher than Matomo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
- Matomo has a free plan. Fathom Analytics does not, though it has a free trial.
- Matomo is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
- Matomo also covers session replay and a/B testing.
At a glance
| Fathom Analytics | Matomo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly) | $26 per month for up to 50,000 hits, billed monthly (Cloud Business) |
| Free plan | None | Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support. |
| Free trial | 7-day free trial, card required; Fathom emails you before billing starts | Free trial of Matomo Cloud with all core features, no credit card; length not stated |
| Web | ||
| Made by | Fathom Analytics | Matomo |
| Price read from | usefathom.com | matomo.org |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Fathom Analytics
- Site owners who want traffic stats without a cookie banner
- Agencies reporting on many client sites
- Bloggers and small businesses leaving Google Analytics
Matomo
- Organizations that must keep analytics data on their own servers
- Public sector and EU sites with strict privacy rules
- Teams leaving Google Analytics that want similar depth
Worth knowing
Fathom Analytics
- There is no free plan: the 7-day trial needs a card, then the plan renews automatically.
- Custom events count against the monthly pageview allowance, shared across all your sites.
- Fathom is hosted only and cannot be self-hosted.
- Extra sites beyond those included cost $10 a month or $100 a year per pack of 50.
Matomo
- Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
- On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
- Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
- Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.
Key features
Fathom Analytics
- No cookies or consent banner
- Counts visits without cookies and anonymizes data with hashes and salts, so the vendor says no analytics consent banner is needed. EU visitor data stays in the EU.
- Single-page dashboard
- Pages, referrers, countries, devices and UTM campaigns on one page, in real time, with saved filtered views and milestones marked on the chart.
- Events and revenue
- Tracks sign-ups, form submissions and purchases as events, with a value and currency so sales totals show beside counts.
- Client reports and sharing
- Weekly or monthly email reports covering one or several sites, and dashboards shared publicly or behind a password.
- Google Analytics and Search Console
- Imports historical GA4 data and shows Search Console terms, clicks, impressions and positions beside your traffic.
Matomo
- Full web analytics without sampling
- Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.
- Data ownership and privacy
- Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.
- Heatmaps and session recordings
- Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.
- A/B testing, funnels and forms
- A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.
- Google Analytics importer and APIs
- Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.
- Tag manager
- A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.
Plans
Fathom Analytics
Fathom Analytics$12.50
per month for up to 100k pageviews, billed yearly ($15 billed monthly)
Every feature, 50 sites, events and revenue, email reports, API. Rises with pageviews: $60 a month at 1M and $200 at 10M, billed monthly.
High trafficCustom
High-traffic plans above 25M monthly pageviews, quoted on request. The 25M tier itself is $470 a month, billed monthly.
Matomo
Community (On-Premise)$0
Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.
Cloud Business$26
per month for up to 50,000 hits, billed monthly
Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.
Team (On-Premise)€230
per month, billed annually (€275 billed monthly)
Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.
Business (On-Premise)€1,209
per month, billed annually (€1,450 billed monthly)
Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.
Enterprise (On-Premise)€2,834
per month, billed annually (€3,400 billed monthly)
Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.
Cloud EnterpriseCustom
Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.
Ways to pay less
Fathom Analytics
- Annual discount
2 months free with yearly billing
Yearly billing costs 10 times the monthly rate: $150 a year instead of $15 a month at 100,000 pageviews, and $600 instead of $60 a month at 1M.
Matomo
- Annual discount
2 months free with annual billing
Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.
- Nonprofit
Discount for eligible nonprofits
Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.
