Microsoft Clarity
Free session recordings and heatmaps from Microsoft, no traffic cap
Microsoft Clarity report card
Very good · out of 4.0 · graded Oct 18, 2026
Best for free recordings and heatmaps, no traffic cap
Microsoft Clarity records visits and builds click, scroll and area heatmaps for free, with no traffic cap and no paid tier at all. Copilot sums up sessions so you don't have to sit through hours of them. The trade-offs: data is kept only 30 days, and Microsoft uses the anonymous behaviour data to improve its own models.
Who Microsoft Clarity is for
- Great if you run a small site or blog and want recordings without paying
- Handy when your traffic would blow through other tools' session caps
- Good for Google Analytics users who want to watch the visits behind the numbers
Who Microsoft Clarity is not for
- Skip it if you need recordings kept longer than 30 days
- Not for you if you'd rather your visitors' behaviour didn't feed Microsoft's models
- Tight if you get data deletion requests, as removing one user means deleting the whole project
Why Microsoft Clarity gets a 3.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for money$0 at any size, so $0 for a 10,000-visitor site too. Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members. Graded against Fullstory and Contentsquare, nothing here costs less.
- AFree plan and trialEverything is free: unlimited sites, team members and traffic, always-on recordings, heatmaps and Copilot. There's no paid plan to push you towards. The one real limit is that data is kept for 30 days.
- CFeaturesRecordings, heatmaps, rage and dead click flags, 40+ filters, Copilot summaries and mobile SDKs. It does the recording and heatmap job fully, but that's a smaller job than the suites do, and data is gone after 30 days.
- BEase of useNo rating on record, but there's nothing to set up beyond a tracking code, or a plugin on WordPress, Shopify or Wix. Recordings start straight away and heatmaps build themselves.
- BPlatforms and integrationsWeb, plus SDKs that record native iOS and Android, React Native and Flutter apps. It connects to Google Analytics, Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. There's no desktop or phone app to view it in.
What these grades rest on. Graded from this listing, whose facts were read from Microsoft's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/microsoft-clarity#review"><img src="https://toolgpa.com/badge/microsoft-clarity.svg" alt="Microsoft Clarity: 3.2 GPA on ToolGPA" width="196" height="56"></a>Where Microsoft Clarity stands among website and product analytics tools
Microsoft Clarity's GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade, and level with 1.
It stands best on free plan and trial (A, above 12 of 13) and worst on features (C, above 0).
Microsoft Clarity has no paid plan.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Microsoft Clarity’s own letter is outlined.
- AValue for moneyAbove 8 of 13, level with 5
- AFree plan and trialAbove 12 of 13, level with 1
- CFeaturesAbove 0 of 13, level with 3
- BEase of useAbove 10 of 13, level with 3
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Microsoft Clarity, or make your own?
Keep it
Microsoft Clarity is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade.
What you could not
- Recordings of what each visitor did on your pages.
- A tracking script and a database that counts every visit.
- It plugs into other products, Google Analytics, Google Tag Manager and WordPress among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Microsoft Clarity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Microsoft Clarity?
Microsoft Clarity records visits to a website or mobile app and shows click, scroll and area heatmaps, rage and dead clicks, and filters for finding the sessions that matter. Copilot summarizes recordings and heatmaps and answers questions about the data, and it links to Google Analytics. It is free with no traffic limits; Microsoft says it uses the anonymous behavior data to improve its own machine learning models.
Microsoft Clarity is free to use. See every plan
Good for
- Small sites and blogs that want recordings and heatmaps at no cost
- High-traffic sites that would pass other tools' session caps
- Google Analytics users who want to watch the sessions behind the numbers
Worth knowing
- Recordings and data are kept only 30 days from the time of recording.
- Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected.
- Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models.
- Deleting one user's data means deleting the whole project.
Key features
- Session recordings
- Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck.
- Heatmaps
- Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions.
- Rage and dead click insights
- Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters.
- Copilot summaries and chat
- AI summaries of sessions, groups of sessions and heatmaps, plus a chat that answers questions about your data.
- Mobile app SDKs
- SDKs for native Android and iOS, React Native and Flutter (Cordova and Ionic on Android) bring recordings to mobile apps.
Microsoft Clarity pricing
- Starts at
- Free
- Free plan
- Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Clarity | $0 | Free forever with all features: recordings, heatmaps, rage and dead click insights, 40+ filters, Copilot and smart events. |
Read from clarity.microsoft.com on Oct 18, 2026. Prices change, so confirm with Microsoft Clarity before you buy.
Works with
Microsoft Clarity alternatives
- Microsoft Clarity vs Contentsquare
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- Microsoft Clarity vs Fullstory
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- Microsoft Clarity vs PostHog
Free plan · from $0.00005
Common questions
Is Microsoft Clarity free?
Yes. Microsoft Clarity is free to use. Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days.
How much does Microsoft Clarity cost?
Microsoft Clarity lists one plan. Clarity: $0. Prices were read from clarity.microsoft.com on Oct 18, 2026.
What platforms does Microsoft Clarity work on?
Microsoft Clarity is available on Web.
Does Microsoft Clarity have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Microsoft Clarity is listed for Web.
Does Microsoft Clarity have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Microsoft Clarity is listed for Web.
Is Microsoft Clarity open source?
Microsoft Clarity is not described as open source on its own site, as read on Oct 18, 2026.
What does Microsoft Clarity integrate with?
Microsoft Clarity's listing names Google Analytics, Google Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. A listing names up to eight integrations, so it may connect to more.
Who makes Microsoft Clarity?
Microsoft Clarity is made by Microsoft.
What are the alternatives to Microsoft Clarity?
The closest alternatives to Microsoft Clarity in our directory are Contentsquare, Fullstory, LogRocket, PostHog and Google Analytics. Each one has a side-by-side comparison with Microsoft Clarity.
How does Microsoft Clarity compare with other website and product analytics tools?
Microsoft Clarity's GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade, and level with 1. It stands best on free plan and trial (A, above 12 of 13) and worst on features (C, above 0).
Is Microsoft Clarity good value for money?
ToolGPA grades Microsoft Clarity A for value for money. Microsoft Clarity has no paid plan. On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of Microsoft Clarity?
Microsoft Clarity is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade. What you could not make: Recordings of what each visitor did on your pages. A tracking script and a database that counts every visit. It plugs into other products, Google Analytics, Google Tag Manager and WordPress among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.