Fullstory vs Microsoft Clarity
We give Fullstory a 3.0 GPA and Microsoft Clarity a 3.2, out of 4.0. Fullstory grades higher on features. Microsoft Clarity grades higher on the free plan and ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fullstory
Session replay and behavior analytics for websites and apps
Free plan
Microsoft Clarity
Free session recordings and heatmaps from Microsoft, no traffic cap
Free
How we grade them
| 3.0GPAFullstoryVery good | 3.2GPAMicrosoft ClarityVery good | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits comfortably in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Graded against LogRocket and Contentsquare, that's a lot for free. Paid plans are all quoted by sales. | A$0 at any size, so $0 for a 10,000-visitor site too. Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members. Graded against Fullstory and Contentsquare, nothing here costs less. |
| Free plan and trial | BFullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000. | AEverything is free: unlimited sites, team members and traffic, always-on recordings, heatmaps and Copilot. There's no paid plan to push you towards. The one real limit is that data is kept for 30 days. |
| Features | BReplays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, plus strong privacy controls. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans. | CRecordings, heatmaps, rage and dead click flags, 40+ filters, Copilot summaries and mobile SDKs. It does the recording and heatmap job fully, but that's a smaller job than the suites do, and data is gone after 30 days. |
| Ease of use | CNo rating on record. Capture is automatic once the snippet's in, and replays make sense straight away, but there's a lot of platform behind them: segments, funnels and journeys take some learning. | BNo rating on record, but there's nothing to set up beyond a tracking code, or a plugin on WordPress, Shopify or Wix. Recordings start straight away and heatmaps build themselves. |
| Platforms and integrations | BWeb only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on. | BWeb, plus SDKs that record native iOS and Android, React Native and Flutter apps. It connects to Google Analytics, Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. There's no desktop or phone app to view it in. |
| Best for | seeing exactly what a user did | free recordings and heatmaps, no traffic cap |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fullstory and Microsoft Clarity. How we grade
Where they differ
- Fullstory also covers surveys and dashboards.
In commonFree planWebAI featuresWeb analyticsSession replay
At a glance
| Fullstory | Microsoft Clarity | |
|---|---|---|
| Pricing | Free plan | Free |
| Starts at | Not published | Free |
| Free plan | FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed. | Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Fullstory, Inc. | Microsoft |
| Price read from | fullstory.com | clarity.microsoft.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Fullstory
- Support and product teams who need to see exactly what a user did
- Online stores and SaaS companies looking for friction in key flows
- Teams with strict privacy rules on what gets recorded
Microsoft Clarity
- Small sites and blogs that want recordings and heatmaps at no cost
- High-traffic sites that would pass other tools' session caps
- Google Analytics users who want to watch the sessions behind the numbers
Worth knowing
Fullstory
- No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
- Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
- The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
- Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.
Microsoft Clarity
- Recordings and data are kept only 30 days from the time of recording.
- Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected.
- Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models.
- Deleting one user's data means deleting the whole project.
Key features
Fullstory
- Session replay
- Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- Heatmaps and frustration signals
- Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- Product analytics
- Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- Privacy controls
- Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.
- StoryAI and add-ons
- StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.
Microsoft Clarity
- Session recordings
- Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck.
- Heatmaps
- Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions.
- Rage and dead click insights
- Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters.
- Copilot summaries and chat
- AI summaries of sessions, groups of sessions and heatmaps, plus a chat that answers questions about your data.
- Mobile app SDKs
- SDKs for native Android and iOS, React Native and Flutter (Cordova and Ionic on Android) bring recordings to mobile apps.
Plans
Fullstory
FullstoryFree$0
30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.
BusinessCustom
Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.
AdvancedCustom
Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.
EnterpriseCustom
Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.
Microsoft Clarity
Clarity$0
Free forever with all features: recordings, heatmaps, rage and dead click insights, 40+ filters, Copilot and smart events.
