Fullstory vs Contentsquare
We give Fullstory a 3.0 GPA and Contentsquare a 2.8, out of 4.0. Fullstory grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fullstory
Session replay and behavior analytics for websites and apps
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
How we grade them
| 3.0GPAFullstoryVery good | 2.8GPAContentsquareGood | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits comfortably in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Graded against LogRocket and Contentsquare, that's a lot for free. Paid plans are all quoted by sales. | B$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B. |
| Free plan and trial | BFullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000. | BFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, so one person can live on it. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data. |
| Features | BReplays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, plus strong privacy controls. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans. | BHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro. |
| Ease of use | CNo rating on record. Capture is automatic once the snippet's in, and replays make sense straight away, but there's a lot of platform behind them: segments, funnels and journeys take some learning. | CNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning. |
| Platforms and integrations | BWeb only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan. |
| Best for | seeing exactly what a user did | heatmaps and replays of a marketing site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fullstory and Contentsquare. How we grade
Where they differ
- Fullstory also covers dashboards.
At a glance
| Fullstory | Contentsquare | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Not published | $39 per month for up to 7k sessions, billed yearly ($49 billed monthly) |
| Free plan | FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed. | Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Fullstory, Inc. | Contentsquare |
| Price read from | fullstory.com | contentsquare.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Fullstory
- Support and product teams who need to see exactly what a user did
- Online stores and SaaS companies looking for friction in key flows
- Teams with strict privacy rules on what gets recorded
Contentsquare
- Marketers and designers who want to see how visitors use a page
- Former Hotjar users moving to the Contentsquare plans
- Small sites that fit in the free 200k-session allowance
Worth knowing
Fullstory
- No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
- Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
- The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
- Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.
Contentsquare
- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.
Key features
Fullstory
- Session replay
- Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- Heatmaps and frustration signals
- Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- Product analytics
- Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- Privacy controls
- Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.
- StoryAI and add-ons
- StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.
Contentsquare
- Heatmaps and attention maps
- Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- Session replays
- Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- Funnels and journeys
- Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- Error and performance monitoring
- Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- Sense AI
- AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- Surveys and feedback
- Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.
Plans
Fullstory
FullstoryFree$0
30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.
BusinessCustom
Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.
AdvancedCustom
Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.
EnterpriseCustom
Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.
Contentsquare
Free$0
Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.
Growth$39
per month for up to 7k sessions, billed yearly ($49 billed monthly)
13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.
ProCustom
Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.
EnterpriseCustom
Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.
Ways to pay less
Fullstory
No public discounts listed.
Contentsquare
- Annual discount
Save 20% with yearly billing
Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.
