Fullstory
Session replay and behavior analytics for websites and apps
Fullstory report card
Very good · out of 4.0 · graded Oct 18, 2026
Best for seeing exactly what a user did
Fullstory records visits to your site or app so you can replay them, see heatmaps and spot rage clicks, then measure funnels from the same data. The free plan is generous at 30,000 sessions a month. Past that, every paid plan and add-on is priced through sales, so you won't know the cost until you ask.
Who Fullstory is for
- Great if support needs to see exactly what a customer saw before they wrote in
- Handy when you're hunting for friction in a checkout or sign-up flow
- Good for teams with strict privacy rules, as sensitive data is left out by default
Who Fullstory is not for
- Skip it if you want a price list, as every paid plan is quoted
- Tight if you stay free and more than 10 people need access
- Not for you if you need app replays without buying an add-on
Why Fullstory gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyA site with 10,000 visitors a month fits comfortably in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Graded against LogRocket and Contentsquare, that's a lot for free. Paid plans are all quoted by sales.
- BFree plan and trialFullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000.
- BFeaturesReplays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, plus strong privacy controls. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans.
- CEase of useNo rating on record. Capture is automatic once the snippet's in, and replays make sense straight away, but there's a lot of platform behind them: segments, funnels and journeys take some learning.
- BPlatforms and integrationsWeb only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on.
What these grades rest on. Graded from this listing, whose facts were read from Fullstory's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/fullstory#review"><img src="https://toolgpa.com/badge/fullstory.svg" alt="Fullstory: 3.0 GPA on ToolGPA" width="196" height="56"></a>Where Fullstory stands among website and product analytics tools
Fullstory's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2.
It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0).
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Fullstory’s own letter is outlined.
- AValue for moneyAbove 8 of 13, level with 5
- BFree plan and trialAbove 7 of 13, level with 4
- BFeaturesAbove 4 of 13, level with 8
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Keep Fullstory, or make your own?
Keep it
The plain part of Fullstory you could make: surveys. What surrounds it you could not. The 7 things listed below take a company, not a weekend.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Recordings of what each visitor did on your pages.
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Analytics, Shopify and Salesforce among them.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: live sessions. No app builder makes those.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Fullstory’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Fullstory?
Fullstory records how people use a website or mobile app, so a team can replay sessions, see heatmaps and spot rage clicks, then measure funnels, journeys and retention from the same data. It captures interactions automatically and leaves out sensitive data by default. A free plan covers 30,000 sessions a month; paid plans and add-ons such as StoryAI agents and in-app guides are priced through sales.
Fullstory has a free plan. See every plan
Good for
- Support and product teams who need to see exactly what a user did
- Online stores and SaaS companies looking for friction in key flows
- Teams with strict privacy rules on what gets recorded
Worth knowing
- No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
- Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
- The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
- Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.
Key features
- Session replay
- Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- Heatmaps and frustration signals
- Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- Product analytics
- Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- Privacy controls
- Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.
- StoryAI and add-ons
- StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.
Fullstory pricing
- Starts at
- Not published
- Free plan
- FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| FullstoryFree | $0 | 30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan. |
| Business | Custom | Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards. |
| Advanced | Custom | Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan. |
| Enterprise | Custom | Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects. |
Read from fullstory.com on Oct 18, 2026. Prices change, so confirm with Fullstory before you buy.
Works with
Fullstory alternatives
- Fullstory vs LogRocket
Free plan · from $83/mo
- Fullstory vs Contentsquare
Free plan · from $39/mo
- Fullstory vs PostHog
Free plan · from $0.00005
- Fullstory vs Heap
Free plan
Common questions
Is Fullstory free?
Fullstory has a free plan. FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed.
How much does Fullstory cost?
Fullstory lists 4 plans. FullstoryFree: $0. Business: custom pricing. Advanced: custom pricing. Enterprise: custom pricing. Prices were read from fullstory.com on Oct 18, 2026.
What platforms does Fullstory work on?
Fullstory is available on Web.
Does Fullstory have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Fullstory is listed for Web.
Does Fullstory have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Fullstory is listed for Web.
Is Fullstory open source?
Fullstory is not described as open source on its own site, as read on Oct 18, 2026.
What does Fullstory integrate with?
Fullstory's listing names Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment. A listing names up to eight integrations, so it may connect to more.
Who makes Fullstory?
Fullstory is made by Fullstory, Inc.
What are the alternatives to Fullstory?
The closest alternatives to Fullstory in our directory are LogRocket, Contentsquare, Microsoft Clarity, PostHog and Heap. Each one has a side-by-side comparison with Fullstory.
How does Fullstory compare with other website and product analytics tools?
Fullstory's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2. It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0).
Could I make my own version of Fullstory?
The plain part of Fullstory you could make: surveys. What surrounds it you could not. The 7 things listed below take a company, not a weekend. What you could not make: Recordings of what each visitor did on your pages. A tracking script and a database that counts every visit. Connections that pull numbers from dozens of other services. It plugs into other products, Google Analytics, Shopify and Salesforce among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.