The Fullstory Insider’s Guide
Everything we know about Fullstory in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Fullstory
The Insider’s Guide
Session replay and behavior analytics for websites and apps
Every plan, grade, refund rule and rival among website and product analytics tools, read from Fullstory’s own pages.
Made by Fullstory, Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Fullstory’s own pages, its app-store listings and our grades. Every fact in it is on Fullstory’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 8 of the 13 other website and product analytics tools we grade
Fullstory records how people use a website or mobile app, so a team can replay sessions, see heatmaps and spot rage clicks, then measure funnels, journeys and retention from the same data. It captures interactions automatically and leaves out sensitive data by default. A free plan covers 30,000 sessions a month; paid plans and add-ons such as StoryAI agents and in-app guides are priced through sales.
To get you started, here are 8 things to know about Fullstory, taken from its own pages and our grades.
- 1
Best for seeing exactly what a user did
Past that, every paid plan and add-on is priced through sales, so you won't know the cost until you ask.
- 2
There is a free plan
FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed.
- 3
It runs on Web
Web.
- 4
Session replay
Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- 5
Heatmaps and frustration signals
Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- 6
Product analytics
Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- 7
A 3.0 GPA, above 8 of 13
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Fullstory you could make: surveys. What surrounds it you could not. The 7 things listed below take a company, not a weekend.
Fullstory at a glance
- Pricing
- Free plan
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Fullstory, Inc.
- Category
- Website & Product Analytics
- Our grade
- 3.0 GPA, very good
The report card
Best for seeing exactly what a user did
Fullstory records visits to your site or app so you can replay them, see heatmaps and spot rage clicks, then measure funnels from the same data. The free plan is generous at 30,000 sessions a month. Past that, every paid plan and add-on is priced through sales, so you won't know the cost until you ask.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | A site with 10,000 visitors a month fits comfortably in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Graded against LogRocket and Contentsquare, that's a lot for free. Paid plans are all quoted by sales. |
| Free plan and trial | B | FullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000. |
| Features | B | Replays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, plus strong privacy controls. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans. |
| Ease of use | C | No rating on record. Capture is automatic once the snippet's in, and replays make sense straight away, but there's a lot of platform behind them: segments, funnels and journeys take some learning. |
| Platforms and integrations | B | Web only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Fullstory is for
- Great if support needs to see exactly what a customer saw before they wrote in
- Handy when you're hunting for friction in a checkout or sign-up flow
- Good for teams with strict privacy rules, as sensitive data is left out by default
Who it is not for
- Skip it if you want a price list, as every paid plan is quoted
- Tight if you stay free and more than 10 people need access
- Not for you if you need app replays without buying an add-on
Good to know
Good for
- Support and product teams who need to see exactly what a user did
- Online stores and SaaS companies looking for friction in key flows
- Teams with strict privacy rules on what gets recorded
Worth knowing
- No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
- Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
- The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
- Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
4
plans to choose from
Fullstory has a free plan.
Graded against LogRocket and Contentsquare, that's a lot for free.
FullstoryFree
$0
30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.
Business
Custom
Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.
Advanced
Custom
Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.
Enterprise
Custom
Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.
The free plan
FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed.
Read from fullstory.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Session replay and behavior analytics for websites and apps. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, dashboards, web analytics, session replay.
That's the whole replay and analytics job.
- Session replay
- Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- Heatmaps and frustration signals
- Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- Product analytics
- Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- Privacy controls
- Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.
- StoryAI and add-ons
- StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.
Where it runs
- Web
What it works with
- Google Analytics
- Shopify
- Salesforce
- Zendesk
- Intercom
- Jira
- Slack
- Twilio Segment
Fullstory is made by Fullstory, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/13
Other website and product analytics tools it is graded above
Fullstory's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2.
It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0).
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Fullstory’s own letter is outlined.
- AValue for moneyAbove 8 of 13
- BFree plan and trialAbove 7 of 13
- BFeaturesAbove 4 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Fullstory you could make: surveys. What surrounds it you could not. The 7 things listed below take a company, not a weekend.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Recordings of what each visitor did on your pages.
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Analytics, Shopify and Salesforce among them.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: live sessions. No app builder makes those.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Fullstory’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
LogRocket, Contentsquare, Microsoft Clarity, PostHog and Heap
The 5 tools Fullstory is most often weighed against, with where each one differs from it.
- 2.2GPA
LogRocket
Free plan · from $83/mo
Session replay with error tracking and product analytics for web apps.
- LogRocket is self-hostable, according to its own site.
- Fullstory also covers dashboards.
- 2.8GPA
Contentsquare
Free plan · from $39/mo
Heatmaps, session replays and surveys, formerly sold as Hotjar.
- Fullstory also covers dashboards.
- 3.2GPA
Microsoft Clarity
Free
Free session recordings and heatmaps from Microsoft, no traffic cap.
- Fullstory also covers surveys and dashboards.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog is open source and self-hostable, according to its own site.
- Fullstory also covers dashboards.
- PostHog also covers a/B testing.
- 2.2GPA
Heap
Free plan
Product analytics that captures every click without manual tagging.
- Fullstory also covers surveys.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Fullstory free?
Fullstory has a free plan. FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users.
How much does Fullstory cost?
Fullstory lists 4 plans. FullstoryFree: $0.
What platforms does Fullstory work on?
Fullstory is available on Web.
Does Fullstory have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Fullstory is listed for Web.
Does Fullstory have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Fullstory is listed for Web.
Is Fullstory open source?
Fullstory is not described as open source on its own site, as read on Oct 18, 2026.
What does Fullstory integrate with?
Fullstory's listing names Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment.
Who makes Fullstory?
Fullstory is made by Fullstory, Inc.
What are the alternatives to Fullstory?
The closest alternatives to Fullstory in our directory are LogRocket, Contentsquare, Microsoft Clarity, PostHog and Heap.
How does Fullstory compare with other website and product analytics tools?
Fullstory's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2.
Could I make my own version of Fullstory?
The plain part of Fullstory you could make: surveys. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Fullstory’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Fullstory's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Fullstory, Inc. Prices change, so check fullstory.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Fullstory, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/fullstory
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Fullstory: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/fullstory
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/fullstory/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Fullstory, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 14 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Fullstory’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Fullstory is a trademark of its owner, and this guide is not made, paid for or approved by Fullstory, Inc. Prices and plans change: check fullstory.com before you buy.