The Microsoft Clarity Insider’s Guide
Everything we know about Microsoft Clarity in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Microsoft Clarity
The Insider’s Guide
Free session recordings and heatmaps from Microsoft, no traffic cap
Every plan, grade, refund rule and rival among website and product analytics tools, read from Microsoft Clarity’s own pages.
Made by Microsoft · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Microsoft Clarity’s own pages, its app-store listings and our grades. Every fact in it is on Microsoft Clarity’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.2
GPA, above 11 of the 13 other website and product analytics tools we grade
Microsoft Clarity records visits to a website or mobile app and shows click, scroll and area heatmaps, rage and dead clicks, and filters for finding the sessions that matter. Copilot summarizes recordings and heatmaps and answers questions about the data, and it links to Google Analytics. It is free with no traffic limits; Microsoft says it uses the anonymous behavior data to improve its own machine learning models.
To get you started, here are 8 things to know about Microsoft Clarity, taken from its own pages and our grades.
Copilot sums up sessions so you don't have to sit through hours of them.
- 1
Best for free recordings and heatmaps, no traffic cap
Microsoft Clarity records visits and builds click, scroll and area heatmaps for free, with no traffic cap and no paid tier at all.
- 2
It is free
Microsoft Clarity has no paid plan at all. Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days.
- 3
It runs on Web
Web.
- 4
Session recordings
Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck.
- 5
Heatmaps
Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions.
- 6
Rage and dead click insights
Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters.
- 7
A 3.2 GPA, above 11 of 13
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Microsoft Clarity is free, so making your own would save you nothing.
Microsoft Clarity at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Microsoft
- Category
- Website & Product Analytics
- Our grade
- 3.2 GPA, very good
The report card
Best for free recordings and heatmaps, no traffic cap
Microsoft Clarity records visits and builds click, scroll and area heatmaps for free, with no traffic cap and no paid tier at all. Copilot sums up sessions so you don't have to sit through hours of them. The trade-offs: data is kept only 30 days, and Microsoft uses the anonymous behaviour data to improve its own models.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | A | $0 at any size, so $0 for a 10,000-visitor site too. Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members. Graded against Fullstory and Contentsquare, nothing here costs less. |
| Free plan and trial | A | Everything is free: unlimited sites, team members and traffic, always-on recordings, heatmaps and Copilot. There's no paid plan to push you towards. The one real limit is that data is kept for 30 days. |
| Features | C | Recordings, heatmaps, rage and dead click flags, 40+ filters, Copilot summaries and mobile SDKs. It does the recording and heatmap job fully, but that's a smaller job than the suites do, and data is gone after 30 days. |
| Ease of use | B | No rating on record, but there's nothing to set up beyond a tracking code, or a plugin on WordPress, Shopify or Wix. Recordings start straight away and heatmaps build themselves. |
| Platforms and integrations | B | Web, plus SDKs that record native iOS and Android, React Native and Flutter apps. It connects to Google Analytics, Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. There's no desktop or phone app to view it in. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Microsoft Clarity is for
- Great if you run a small site or blog and want recordings without paying
- Handy when your traffic would blow through other tools' session caps
- Good for Google Analytics users who want to watch the visits behind the numbers
Who it is not for
- Skip it if you need recordings kept longer than 30 days
- Not for you if you'd rather your visitors' behaviour didn't feed Microsoft's models
- Tight if you get data deletion requests, as removing one user means deleting the whole project
Good to know
Good for
- Small sites and blogs that want recordings and heatmaps at no cost
- High-traffic sites that would pass other tools' session caps
- Google Analytics users who want to watch the sessions behind the numbers
Worth knowing
- Recordings and data are kept only 30 days from the time of recording.
- Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected.
- Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models.
- Deleting one user's data means deleting the whole project.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Microsoft Clarity is free to use.
Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members.
Clarity
$0
Free forever with all features: recordings, heatmaps, rage and dead click insights, 40+ filters, Copilot and smart events.
The free plan
Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days.
Read from clarity.microsoft.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Free session recordings and heatmaps from Microsoft, no traffic cap. Here is what it does, as its own site describes it, and what it covers: AI features, web analytics, session replay.
Web, plus SDKs that record native iOS and Android, React Native and Flutter apps.
- Session recordings
- Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck.
- Heatmaps
- Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions.
- Rage and dead click insights
- Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters.
- Copilot summaries and chat
- AI summaries of sessions, groups of sessions and heatmaps, plus a chat that answers questions about your data.
- Mobile app SDKs
- SDKs for native Android and iOS, React Native and Flutter (Cordova and Ionic on Android) bring recordings to mobile apps.
Where it runs
- Web
What it works with
- Google Analytics
- Google Tag Manager
- WordPress
- Shopify
- WooCommerce
- Wix
- Squarespace
Microsoft Clarity is made by Microsoft.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
11/13
Other website and product analytics tools it is graded above
Microsoft Clarity's GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade, and level with 1.
It stands best on free plan and trial (A, above 12 of 13) and worst on features (C, above 0).
Microsoft Clarity has no paid plan.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Microsoft Clarity’s own letter is outlined.
- AValue for moneyAbove 8 of 13
- AFree plan and trialAbove 12 of 13
- CFeaturesAbove 0 of 13
- BEase of useAbove 10 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Microsoft Clarity is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Microsoft Clarity is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade.
What you could not
- Recordings of what each visitor did on your pages.
- A tracking script and a database that counts every visit.
- It plugs into other products, Google Analytics, Google Tag Manager and WordPress among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Microsoft Clarity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Contentsquare, Fullstory, LogRocket, PostHog and Google Analytics
The 5 tools Microsoft Clarity is most often weighed against, with where each one differs from it.
- 2.8GPA
Contentsquare
Free plan · from $39/mo
Heatmaps, session replays and surveys, formerly sold as Hotjar.
- Contentsquare also covers surveys.
- 3.0GPA
Fullstory
Free plan
Session replay and behavior analytics for websites and apps.
- Fullstory also covers surveys and dashboards.
- 2.2GPA
LogRocket
Free plan · from $83/mo
Session replay with error tracking and product analytics for web apps.
- LogRocket is self-hostable, according to its own site.
- LogRocket also covers surveys.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys and a/B testing.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Only Google Analytics lists iOS and Android apps.
- Microsoft Clarity also covers session replay.
- Google Analytics also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Microsoft Clarity free?
Yes. Microsoft Clarity is free to use.
How much does Microsoft Clarity cost?
Microsoft Clarity lists one plan. Clarity: $0.
What platforms does Microsoft Clarity work on?
Microsoft Clarity is available on Web.
Does Microsoft Clarity have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Microsoft Clarity is listed for Web.
Does Microsoft Clarity have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Microsoft Clarity is listed for Web.
Is Microsoft Clarity open source?
Microsoft Clarity is not described as open source on its own site, as read on Oct 18, 2026.
What does Microsoft Clarity integrate with?
Microsoft Clarity's listing names Google Analytics, Google Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace.
Who makes Microsoft Clarity?
Microsoft Clarity is made by Microsoft.
What are the alternatives to Microsoft Clarity?
The closest alternatives to Microsoft Clarity in our directory are Contentsquare, Fullstory, LogRocket, PostHog and Google Analytics.
How does Microsoft Clarity compare with other website and product analytics tools?
Microsoft Clarity's GPA of 3.2 is higher than 11 of the 13 other website and product analytics tools we grade, and level with 1.
Is Microsoft Clarity good value for money?
ToolGPA grades Microsoft Clarity A for value for money. Microsoft Clarity has no paid plan.
Could I make my own version of Microsoft Clarity?
Microsoft Clarity is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces.
Where this guide comes from
The prices, plans, platforms and features were read from Microsoft Clarity’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Microsoft's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Microsoft. Prices change, so check clarity.microsoft.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Microsoft Clarity, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/microsoft-clarity
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Microsoft Clarity: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/microsoft-clarity
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/microsoft-clarity/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Microsoft Clarity, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 14 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
- Amplitude Insider's GuideProduct analytics with session replay, experiments and in-app guides3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Microsoft Clarity’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Microsoft Clarity is a trademark of its owner, and this guide is not made, paid for or approved by Microsoft. Prices and plans change: check clarity.microsoft.com before you buy.