Alternatives · Analytics
Microsoft Clarity alternatives
Microsoft Clarity compared with 8 alternatives: Contentsquare, Fullstory, LogRocket, PostHog, Google Analytics and 3 more.
Microsoft Clarity is free to use. 6 of the 8 alternatives are free or have a free plan. 2 more offer a free trial.
8 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Microsoft ClarityThis tool | Free | Free | Web |
| Contentsquare | Free plan · from $39/mo | Yes | Web |
| Fullstory | Free plan | Yes | Web |
| LogRocket | Free plan · from $83/mo | Yes | Web |
| PostHog | Free plan · from $0.00005 | Yes | Web |
| Google Analytics | Free plan | Yes | Web, iOS, Android |
| Fathom Analytics | Free trial · from $12.50/mo | Trial only | Web |
| Plausible | Free plan · from $7.50/mo | Yes | Web |
| Wingify | Free trial | Trial only | Web |
Price against what you get
Microsoft Clarity has no paid plan and scores 2.7 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Microsoft Clarity
- Free plan · from $39/mo
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
- Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly). Microsoft Clarity is free.
- Contentsquare also covers surveys.
Suits: Marketers and designers who want to see how visitors use a page
- Free plan
Fullstory
Session replay and behavior analytics for websites and apps
- Fullstory also covers surveys and dashboards.
Suits: Support and product teams who need to see exactly what a user did
- Free plan · from $83/mo
LogRocket
Session replay with error tracking and product analytics for web apps
- LogRocket starts at $83 per month for 10,000 sessions, billed annually (Core). Microsoft Clarity is free.
- LogRocket is self-hostable, according to its own site.
- LogRocket also covers surveys.
Suits: Engineering teams reproducing bugs that users report
- Free plan · from $0.00005
PostHog
Open-source product analytics with replays, flags and surveys
- PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go). Microsoft Clarity is free.
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys and a/B testing.
Suits: Startups and developers who want many product tools under one bill
- Free plan
Google Analytics
Google's free website and app analytics, with a paid 360 tier
- Only Google Analytics lists iOS and Android apps.
- Google Analytics also covers reports.
- Microsoft Clarity also covers session replay.
Suits: Small businesses and site owners who want free traffic reports
- Free trial · from $12.50/mo
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
- Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). Microsoft Clarity is free.
- Microsoft Clarity has a free plan. Fathom Analytics does not, though it has a free trial.
- Fathom Analytics also covers reports.
- Microsoft Clarity also covers session replay.
Suits: Site owners who want traffic stats without a cookie banner
- Free plan · from $7.50/mo
Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
- Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly). Microsoft Clarity is free.
- Plausible is open source and self-hostable, according to its own site.
- Microsoft Clarity also covers session replay.
Suits: Site owners who want traffic numbers without a cookie banner
- Free trial
Wingify
A/B testing, personalization and visitor recordings, formerly VWO
- Microsoft Clarity has a free plan. Wingify does not, though it has a free trial.
- Wingify also covers a/B testing.
- Microsoft Clarity also covers web analytics.
Suits: Marketing and growth teams running regular website tests
Limits worth knowing in Microsoft Clarity
- Recordings and data are kept only 30 days from the time of recording.
- Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected.
- Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models.
- Deleting one user's data means deleting the whole project.
Common questions
What are the alternatives to Microsoft Clarity?
The alternatives to Microsoft Clarity in this directory are Contentsquare, Fullstory, LogRocket, PostHog, Google Analytics, Fathom Analytics, Plausible and Wingify. Each one has a side-by-side comparison with Microsoft Clarity.
Is there a free alternative to Microsoft Clarity?
Yes. Contentsquare, Fullstory, LogRocket, PostHog, Google Analytics and Plausible have a free plan alongside paid ones.
Which Microsoft Clarity alternatives work on Android?
The Microsoft Clarity listing does not include an Android app. Google Analytics lists one.
Which Microsoft Clarity alternatives work on iOS?
The Microsoft Clarity listing does not include an iOS app. Google Analytics lists one.
Is there an open-source alternative to Microsoft Clarity?
PostHog and Plausible are described as open source on their own sites.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.