Lucky Orange vs Microsoft Clarity (2026): which should you pick?
As of Nov 12, 2026, Microsoft Clarity grades higher than Lucky Orange: 3.2 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Lucky Orange grades higher on features. Microsoft Clarity grades higher on value for money, the free plan and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lucky Orange
Heatmaps, session recordings, surveys and live chat in one tool
Microsoft Clarity
Free session recordings and heatmaps from Microsoft, no traffic cap
Which one is for you
Pick Lucky Orange if
- Fits if you want heatmaps, recordings and a chat widget from one vendor
- Works for an online store that already runs on Shopify or BigCommerce
Look elsewhere if
- Skip it if you want a free plan, as there's only a 7-day trial
- Tight if your traffic jumps around, since plans follow monthly sessions and a spike can push you up a tier
- Pricey if you run several sites: extra websites are $5 each a month
- Watch out: longer data storage is an upgrade, and the pages disagree on whether Discovery AI is included
Pick Microsoft Clarity if
- Fits if you run a small site or blog and want recordings without paying
- Works for Google Analytics users who want to watch the visits behind the numbers
Look elsewhere if
- Skip it if you need recordings kept longer than 30 days
- Not for you if you'd rather your visitors' behavior didn't feed Microsoft's models
- Tight if you get data deletion requests, as removing one user means deleting the whole project
- Watch out: sites serving the EEA, UK and Switzerland must pass visitor consent to Clarity, or recordings and funnels may suffer
- Too light for anyone who wants product analytics beyond recordings and heatmaps, or an app to view them in
How we grade them
| 2.4GPALucky OrangeFair | 3.2GPAMicrosoft ClarityVery good | |
|---|---|---|
| Value for money | C$32 a month for 3,500 sessions billed annually, or $39 monthly. That's the middle of the analytics range, and Grow is $72 for 10,000 sessions. | A$0 at any size, so $0 for a 10,000-visitor site too. Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members. Graded against Fullstory and Contentsquare, none costs less. |
| Free plan and trial | CNo free plan, only a 7-day trial with every feature. The page doesn't say whether it needs a card. | AEverything is free: unlimited sites, team members and traffic, always-on recordings, heatmaps and Copilot. There's no paid plan. The one limit is that data is kept for 30 days. |
| Features | BDynamic heatmaps, recordings, surveys, live chat, funnels and form analytics. The one oddity is Discovery AI, which the plan table calls an add-on while the trial box says it's included. | CRecordings, heatmaps, rage and dead click flags, 40+ filters, Copilot summaries and mobile SDKs. It does the recording and heatmap job fully, but that's a smaller job than the suites do, and data is gone after 30 days. |
| Ease of use | CNo store rating on record. You install a script and then build your own surveys and funnels. | BNo rating on record, but there's nothing to set up beyond a tracking code, or a plugin on WordPress, Shopify or Wix. Recordings start once the code is in and heatmaps build from them. |
| Platforms and integrations | BWeb only, but it connects to Shopify, BigCommerce, Magento, HubSpot, Google Analytics, Webflow, Optimizely and Zapier. | BWeb, plus SDKs that record native iOS and Android, React Native and Flutter apps. It connects to Google Analytics, Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. There's no desktop or phone app to view it in. |
| Best for | heatmaps and recordings with a chat box | free recordings and heatmaps, no traffic cap |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lucky Orange and Microsoft Clarity. How we grade
Price against what you get
Lucky Orange starts at $32 a month and scores 2.7 out of 4 on features, ease of use and platforms. Microsoft Clarity has no paid plan and scores 2.7.
They score the same, and Microsoft Clarity starts $32 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Lucky Orange for less, and none scores higher than Microsoft Clarity for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Lucky Orange also covers forms, surveys and live chat.
At a glance
| Lucky Orange | Microsoft Clarity | |
|---|---|---|
| Pricing | Free trial | Free |
| Starts at | $32 per month for 3,500 sessions, billed annually ($39 billed monthly) | Free |
| Free plan | None | Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days. |
| Free trial | 7-day free trial with access to all features | None listed |
| Web | ||
| Made by | Lucky Orange LLC | Microsoft |
| Price read from | luckyorange.com | clarity.microsoft.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Lucky Orange
- There is no free plan, only a 7-day trial.
- The plan comparison lists Discovery AI as an add-on, while the trial box says it is included.
- Extra websites cost $5 each a month, and longer data storage is an upgrade.
- Plans are tied to monthly sessions, so a traffic spike can push a site up a tier.
Microsoft Clarity
- Recordings and data are kept only 30 days from the time of recording.
- Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected.
- Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models.
- Deleting one user's data means deleting the whole project.
Key features
Lucky Orange
- Dynamic heatmaps
- Click, scroll and move maps for each page, including elements inside dropdown menus and pop-ups.
- Session recordings
- Replays of individual visits, which can be filtered to the visitors that Discovery AI or a funnel flagged.
- Surveys and live chat
- Unlimited surveys and announcements, plus live chat and a live visitor view, are included on all plans.
- Conversion funnels and form analytics
- Funnels show where visitors drop out, and page and form analytics add detail on individual pages and fields.
- Discovery AI
- An assistant that reads visitor behavior and returns an answer with a link to the evidence, such as a recording.
- Data storage options
- Base storage starts at 60 days, with 90, 180 or 365 days available as an upgrade on every plan.
Microsoft Clarity
- Session recordings
- Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck.
- Heatmaps
- Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions.
- Rage and dead click insights
- Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters.
- Copilot summaries and chat
- AI summaries of sessions, groups of sessions and heatmaps, plus a chat that answers questions about your data.
- Mobile app SDKs
- SDKs for native Android and iOS, React Native and Flutter (Cordova and Ionic on Android) bring recordings to mobile apps.
Plans
Lucky Orange
Build$32
per month for 3,500 sessions, billed annually ($39 billed monthly)
All features, unlimited team members and 60 days of data storage as a base.
Grow$72
per month for up to 10,000 sessions, billed annually
Same features as every plan, with a higher session cap. Monthly-billing price not shown on the page.
Expand$199
per month for 50,000 sessions, billed annually ($249 billed monthly)
Starts at 50,000 monthly sessions; the session count can be raised.
Scale$839
per month for 300k sessions, billed annually ($1,049 billed monthly)
Starts at 300,000 monthly sessions; the session count can be raised.
EnterpriseCustom
Starts at 700,000+ monthly sessions, with custom pricing.
Microsoft Clarity
Clarity$0
Free forever with all features: recordings, heatmaps, rage and dead click insights, 40+ filters, Copilot and smart events.
Ways to pay less
Lucky Orange
- Annual discount
20% off with yearly billing
The pricing page toggle marks yearly billing as 20% lower than paying monthly; Build is $32 a month billed annually against $39 monthly.
Microsoft Clarity
No public discounts listed.
Common questions
Which is cheaper, Lucky Orange or Microsoft Clarity?
As of Nov 12, 2026, Microsoft Clarity is cheaper to start with: it is free, against $32 a month for Lucky Orange. Lucky Orange starts at $32 per month for 3,500 sessions, billed annually ($39 billed monthly), and Microsoft Clarity is free.
Which has a free plan, Lucky Orange or Microsoft Clarity?
As of Nov 12, 2026, only Microsoft Clarity has a free plan. Lucky Orange does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.