Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
Matomo report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for owning your analytics data outright
Matomo is the open-source answer to Google Analytics: traffic, campaigns, ecommerce and visitor profiles with no sampling, on your own server or in its Frankfurt cloud. The cloud plan adds heatmaps, recordings, A/B tests and funnels. Self-hosting is free, but you're the one running it, and those extras cost more there.
Who Matomo is for
- Great if your analytics data has to stay on your own servers
- Handy when you're a public body or EU site with strict privacy rules
- Good for teams leaving Google Analytics that want the same depth
Who Matomo is not for
- Skip it if you don't want to run a server and can't pay for the cloud
- Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly
- Tight if you have more than 30 sites or 30 people on Cloud Business
Why Matomo gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money100,000 pageviews puts Cloud Business at $42 a month billed monthly ($26 covers 50,000 hits), rising to $204 at 1M. Yearly billing takes off two months. That's mid-category. The free edition only counts if you host it.
- CFree plan and trialThe self-hosted Community edition is free forever with unlimited users and hits, but you need your own server and get forum support only. The cloud has a free trial with no card, length not stated.
- BFeaturesTraffic, campaigns, ecommerce, goals and visitor profiles without sampling, plus heatmaps, recordings, A/B tests, funnels and a tag manager on Cloud Business. That's the whole job in one. On your own server those extras are paid plugins.
- CEase of useNo rating on record. The cloud is a snippet, but the reports run as deep as Google Analytics', so there's learning to do. Self-hosting means running the server, updates and backups yourself.
- BPlatforms and integrationsWeb only, no desktop or phone app. It has HTTP analytics and tracking APIs, log file analytics, a Google Analytics importer and plugins for WordPress and WooCommerce. A short list of integrations, but the APIs fill the gap.
What these grades rest on. Graded from this listing, whose facts were read from Matomo's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/matomo#review"><img src="https://toolgpa.com/badge/matomo.svg" alt="Matomo: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Matomo stands among website and product analytics tools
Matomo's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $26 a month, against a middle price of $39 for the category: 2 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Matomo’s own letter is outlined.
- CValue for moneyAbove 1 of 13, level with 4
- CFree plan and trialAbove 1 of 13, level with 5
- BFeaturesAbove 4 of 13, level with 8
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Matomo, or make your own?
Keep it
Nothing Matomo does is plain enough to make in a weekend. The 5 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $312 a year. Matomo is open source, so there is a third way: take its code and run it yourself.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, WordPress, WooCommerce and Google Analytics among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Matomo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Matomo?
Matomo, originally called Piwik, is an open-source web analytics platform that gives the site owner full ownership of the data, either on its own servers or in Matomo Cloud, hosted in Frankfurt. It covers traffic, ecommerce, goals, campaigns and visitor profiles without data sampling, and adds heatmaps, session recordings, A/B tests and funnels as premium features. The self-hosted Community edition is free; Cloud is priced by monthly hits.
Matomo has a free plan. Paid plans start at $26 per month for up to 50,000 hits, billed monthly (Cloud Business). See every plan
Good for
- Organizations that must keep analytics data on their own servers
- Public sector and EU sites with strict privacy rules
- Teams leaving Google Analytics that want similar depth
Worth knowing
- Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
- On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
- Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
- Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.
Key features
- Full web analytics without sampling
- Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.
- Data ownership and privacy
- Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.
- Heatmaps and session recordings
- Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.
- A/B testing, funnels and forms
- A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.
- Google Analytics importer and APIs
- Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.
- Tag manager
- A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.
Matomo pricing
- Starts at
- $26 per month for up to 50,000 hits, billed monthly (Cloud Business)
- Free plan
- Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support.
- Free trial
- Free trial of Matomo Cloud with all core features, no credit card; length not stated
| Plan | Price | What you get |
|---|---|---|
| Community (On-Premise) | $0 | Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support. |
| Cloud Business | $26per month for up to 50,000 hits, billed monthly | Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M. |
| Team (On-Premise) | €230per month, billed annually (€275 billed monthly) | Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support. |
| Business (On-Premise) | €1,209per month, billed annually (€1,450 billed monthly) | Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label. |
| Enterprise (On-Premise) | €2,834per month, billed annually (€3,400 billed monthly) | Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support. |
| Cloud Enterprise | Custom | Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager. |
Read from matomo.org on Oct 18, 2026. Prices change, so confirm with Matomo before you buy.
Ways to pay less
- Annual discount2 months free with annual billing
Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.
Stated on matomo.org - NonprofitDiscount for eligible nonprofits
Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.
Stated on matomo.org
Works with
Matomo alternatives
- Matomo vs Google Analytics
Free plan
- Matomo vs Plausible
Free plan · from $7.50/mo
- Matomo vs Fathom Analytics
Free trial · from $12.50/mo
- Matomo vs PostHog
Free plan · from $0.00005
- Matomo vs Contentsquare
Free plan · from $39/mo
Common questions
Is Matomo free?
Matomo has a free plan. Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support. Paid plans start at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
How much does Matomo cost?
Matomo lists 6 plans. Community (On-Premise): $0. Cloud Business: $26 per month for up to 50,000 hits, billed monthly. Team (On-Premise): €230 per month, billed annually (€275 billed monthly). Business (On-Premise): €1,209 per month, billed annually (€1,450 billed monthly). Enterprise (On-Premise): €2,834 per month, billed annually (€3,400 billed monthly). Cloud Enterprise: custom pricing. Prices were read from matomo.org on Oct 18, 2026.
What platforms does Matomo work on?
Matomo is available on Web.
Does Matomo offer any discounts?
Matomo publicly lists the following: 2 months free with annual billing; Discount for eligible nonprofits.
Does Matomo have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Matomo is listed for Web.
Does Matomo have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Matomo is listed for Web.
Is Matomo open source?
Yes. Matomo is open source, according to its own site. It can also be run on a server of your own.
Does Matomo have an API?
Yes. Matomo offers a public API, according to its own site.
What does Matomo integrate with?
Matomo's listing names WordPress, WooCommerce and Google Analytics. A listing names up to eight integrations, so it may connect to more.
Does Matomo have a free trial?
Yes. Free trial of Matomo Cloud with all core features, no credit card; length not stated.
Who makes Matomo?
Matomo is made by Matomo. It dates from 2007.
What are the alternatives to Matomo?
The closest alternatives to Matomo in our directory are Google Analytics, Plausible, Fathom Analytics, PostHog and Contentsquare. Each one has a side-by-side comparison with Matomo.
How does Matomo compare with other website and product analytics tools?
Matomo's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0).
Is Matomo good value for money?
ToolGPA grades Matomo C for value for money. Its paid plans start at $26 a month, against a middle price of $39 for the category: 2 of the 6 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Matomo?
Nothing Matomo does is plain enough to make in a weekend. The 5 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $312 a year. Matomo is open source, so there is a third way: take its code and run it yourself. What you could not make: A tracking script and a database that counts every visit. Recordings of what each visitor did on your pages. Splitting visitors between versions and telling you which won. It plugs into other products, WordPress, WooCommerce and Google Analytics among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.