Alternatives · Analytics
Matomo alternatives
Matomo compared with 5 alternatives: Google Analytics, Plausible, Fathom Analytics, PostHog and Contentsquare.
Matomo has a free plan. Paid plans start at $26 per month for up to 50,000 hits, billed monthly (Cloud Business). 4 of the 5 alternatives are free or have a free plan. One more offers a free trial.
5 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| MatomoThis tool | Free plan · from $26/mo | Yes | Web |
| Google Analytics | Free plan | Yes | Web, iOS, Android |
| Plausible | Free plan · from $7.50/mo | Yes | Web |
| Fathom Analytics | Free trial · from $12.50/mo | Trial only | Web |
| PostHog | Free plan · from $0.00005 | Yes | Web |
| Contentsquare | Free plan · from $39/mo | Yes | Web |
Price against what you get
Matomo starts at $26 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.
Plausible and Fathom Analytics start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Matomo
- Free plan
Google Analytics
Google's free website and app analytics, with a paid 360 tier
- Only Google Analytics lists iOS and Android apps.
- Matomo is open source and self-hostable, according to its own site.
- Google Analytics also covers reports.
- Matomo also covers session replay and a/B testing.
Suits: Small businesses and site owners who want free traffic reports
- Free plan · from $7.50/mo
Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
- Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly). Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
- Matomo also covers session replay and a/B testing.
Suits: Site owners who want traffic numbers without a cookie banner
- Free trial · from $12.50/mo
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
- Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
- Matomo has a free plan. Fathom Analytics does not, though it has a free trial.
- Matomo is open source and self-hostable, according to its own site.
- Fathom Analytics also covers reports.
- Matomo also covers session replay and a/B testing.
Suits: Site owners who want traffic stats without a cookie banner
- Free plan · from $0.00005
PostHog
Open-source product analytics with replays, flags and surveys
- PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go). Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
- PostHog also covers surveys.
Suits: Startups and developers who want many product tools under one bill
- Free plan · from $39/mo
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
- Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly). Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
- Matomo is open source and self-hostable, according to its own site.
- Contentsquare also covers surveys.
- Matomo also covers a/B testing.
Suits: Marketers and designers who want to see how visitors use a page
Limits worth knowing in Matomo
- Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
- On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
- Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
- Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.
Common questions
What are the alternatives to Matomo?
The alternatives to Matomo in this directory are Google Analytics, Plausible, Fathom Analytics, PostHog and Contentsquare. Each one has a side-by-side comparison with Matomo.
Is there a free alternative to Matomo?
Yes. Google Analytics, Plausible, PostHog and Contentsquare have a free plan alongside paid ones.
Which Matomo alternatives work on Android?
The Matomo listing does not include an Android app. Google Analytics lists one.
Which Matomo alternatives work on iOS?
The Matomo listing does not include an iOS app. Google Analytics lists one.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.