Mouseflow review (2026): is the free plan enough?
Session replay, heatmaps and funnels for website behavior
Black Friday: is there a Mouseflow sale?
Mouseflow report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for session replay with a free starter plan
Mouseflow records sessions and builds heatmaps, with a free plan of 500 sessions a month and a 14-day trial. Every plan is capped by sessions, and surveys, extra heatmaps, form analytics and the API each sit on a dearer plan.
Who Mouseflow is for
- Fits if you run one small site and want to try replays before paying
- Works for a team that already lives in Google Analytics or Slack
Who Mouseflow is not for
- Tight if you stay free: 1 website, 500 sessions a month and 1 month of history
- Too light for surveys, extra heatmaps or the API on Essential, which need dearer plans
- Pricey if you grow: it's $109 a month for 25,000 sessions on Advanced
- Watch out: data history runs from 1 month on Free to 12 months on Premium, and prices switch to euros for EU visitors
Why Mouseflow gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$25 a month for 5,000 sessions billed annually, $39 monthly. That's under the category middle of $32, though Advanced jumps to $109 for 25,000.
- CFree plan and trialFree plan: 1 website and 500 sessions a month, with 1 month of history. There's also a 14-day trial with no card needed.
- CFeaturesReplays, heatmaps, funnels, forms and surveys. Surveys, extra heatmaps, form analytics, the API and journey analytics each need a higher plan.
- CEase of useNo store rating on record. You add a script, then set up the funnels and forms you want watched.
- BPlatforms and integrationsWeb only, with Google Analytics, Adobe Analytics, Google Tag Manager, Shopify, Slack and Microsoft Teams, plus an API and MCP.
What these grades rest on. Graded from this listing, whose facts were read from Mouseflow's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/mouseflow#review"><img src="https://toolgpa.com/badge/mouseflow.svg" alt="Mouseflow: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Mouseflow stands among website and product analytics tools
Mouseflow's GPA of 2.2 is higher than 18 of the 58 other website and product analytics tools we grade, and level with 13.
It stands best on platforms and integrations (B, above 20 of 58) and worst on features (C, above 1).
Its paid plans start at $25 a month, against a middle price of $29 for the category: 13 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Mouseflow’s own letter is outlined.
- CValue for moneyAbove 5 of 58, level with 36
- CFree plan and trialAbove 17 of 58, level with 22
- CFeaturesAbove 1 of 58, level with 31
- CEase of useAbove 3 of 58, level with 49
- BPlatforms and integrationsAbove 20 of 58, level with 38
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Mouseflow, or make your own?
Keep it
The plain part of Mouseflow you could make: surveys and forms. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 27 of the 58 other website and product analytics tools grade higher. It costs $300 a year.
What you could make
- Surveys and forms: an app builder makes these well.
What you could not
- Recordings of what each visitor did on your pages.
- A tracking script and a database that counts every visit.
- It plugs into other products, Google Analytics, Adobe Analytics and Google Tag Manager among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Mouseflow’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Mouseflow?
Mouseflow records how visitors use a website and shows it back as session replays, click, scroll and attention heatmaps, funnels, form analytics and feedback surveys. Plans are priced by the number of sessions recorded each month, and an AI assistant called Mina answers questions about the data on paid plans.
Worth knowing
- Every plan is capped by sessions per month, from 500 on Free to 100,000 on Premium.
- Data history is only 1 month on Free and 12 months on Premium.
- Surveys, extra heatmaps, form analytics, API and journey analytics each sit on a higher plan.
- Prices are shown in dollars to visitors outside Europe; the page switches to euros for EU visitors.
Key features
- Session replay
- Plays back real visits, showing each click, scroll and tap, and flags friction such as repeated clicks.
- Heatmaps
- Click, scroll and geo heatmaps are on every plan; attention, movement and friction heatmaps start at Advanced.
- Funnels and forms
- Funnels show where visitors drop off, and form analytics, on Premium and above, shows how visitors use form fields.
- Feedback surveys
- On-page surveys collect visitor feedback on the site. They start at the Advanced plan.
- Mina AI
- Mina answers questions about your behavior data from Essential up; Mina AI Insights is listed as a beta on Premium.
- API and MCP
- Premium includes data export, a REST API and a Mouseflow MCP server for connecting the data to other tools and AI assistants.
Mouseflow pricing
As of Nov 12, 2026, Mouseflow has a free plan, and paid plans start at $25 per month for 5,000 sessions, billed annually ($39 billed monthly).
- Starts at
- $25 per month for 5,000 sessions, billed annually ($39 billed monthly)
- Free plan
- 1 website and 500 sessions a month, with replays, click, scroll and geo heatmaps, friction detection and 1 month of history.
- Free trial
- 14-day free trial with full access to core features, no card required
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 website, 500 sessions a month, session replays, three heatmap types, friction detection and 1 month of history. |
| Essential | $25per month for 5,000 sessions, billed annually ($39 billed monthly) | 1 website, Mina AI questions about your data and 3 months of history. |
| Advanced | $109per month for 25,000 sessions, billed annually ($149 billed monthly) | 2 websites, feedback surveys, attention and movement heatmaps, friction insights, more funnels and 6 months of history. |
| Premium | $319per month for 100,000 sessions, billed annually ($399 billed monthly) | 5 websites, form analytics, data export and REST API, Mouseflow MCP and 12 months of history. |
| Enterprise | Custom | Priced for your volume; adds journey analytics, revenue impact on funnels, SSO and a dedicated customer success manager. |
Read from mouseflow.com on Nov 12, 2026. Prices change, so confirm with Mouseflow before you buy.
Ways to pay less
- Annual discountSave up to 35% with annual billing
The pricing page toggles between monthly and annual billing; annual lowers Essential from $39 to $25 a month and Premium from $399 to $319.
Stated on mouseflow.com
Works with
Mouseflow alternatives
- Mouseflow vs Contentsquare
Free plan · from $39/mo
- Mouseflow vs Crazy Egg
Free plan · from $29/mo
- Mouseflow vs Lucky Orange
Free trial · from $32/mo
Common questions
Does Mouseflow have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Mouseflow is listed for Web.
Does Mouseflow have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Mouseflow is listed for Web.
Is Mouseflow open source?
Mouseflow is not described as open source on its own site, as read on Nov 12, 2026.
Does Mouseflow have an API?
Yes. Mouseflow offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.