Microsoft Clarity vs Mouseflow (2026): which should you pick?
As of Nov 12, 2026, Microsoft Clarity grades higher than Mouseflow: 3.2 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Microsoft Clarity grades higher on value for money, the free plan and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Microsoft Clarity
Free session recordings and heatmaps from Microsoft, no traffic cap
Mouseflow
Session replay, heatmaps and funnels for website behavior
Which one is for you
Pick Microsoft Clarity if
- Fits if you run a small site or blog and want recordings without paying
- Works for Google Analytics users who want to watch the visits behind the numbers
Look elsewhere if
- Skip it if you need recordings kept longer than 30 days
- Not for you if you'd rather your visitors' behavior didn't feed Microsoft's models
- Tight if you get data deletion requests, as removing one user means deleting the whole project
- Watch out: sites serving the EEA, UK and Switzerland must pass visitor consent to Clarity, or recordings and funnels may suffer
- Too light for anyone who wants product analytics beyond recordings and heatmaps, or an app to view them in
Pick Mouseflow if
- Fits if you run one small site and want to try replays before paying
- Works for a team that already lives in Google Analytics or Slack
Look elsewhere if
- Tight if you stay free: 1 website, 500 sessions a month and 1 month of history
- Too light for surveys, extra heatmaps or the API on Essential, which need dearer plans
- Pricey if you grow: it's $109 a month for 25,000 sessions on Advanced
- Watch out: data history runs from 1 month on Free to 12 months on Premium, and prices switch to euros for EU visitors
How we grade them
| 3.2GPAMicrosoft ClarityVery good | 2.2GPAMouseflowFair | |
|---|---|---|
| Value for money | A$0 at any size, so $0 for a 10,000-visitor site too. Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members. Graded against Fullstory and Contentsquare, none costs less. | C$25 a month for 5,000 sessions billed annually, $39 monthly. That's under the category middle of $32, though Advanced jumps to $109 for 25,000. |
| Free plan and trial | AEverything is free: unlimited sites, team members and traffic, always-on recordings, heatmaps and Copilot. There's no paid plan. The one limit is that data is kept for 30 days. | CFree plan: 1 website and 500 sessions a month, with 1 month of history. There's also a 14-day trial with no card needed. |
| Features | CRecordings, heatmaps, rage and dead click flags, 40+ filters, Copilot summaries and mobile SDKs. It does the recording and heatmap job fully, but that's a smaller job than the suites do, and data is gone after 30 days. | CReplays, heatmaps, funnels, forms and surveys. Surveys, extra heatmaps, form analytics, the API and journey analytics each need a higher plan. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a tracking code, or a plugin on WordPress, Shopify or Wix. Recordings start once the code is in and heatmaps build from them. | CNo store rating on record. You add a script, then set up the funnels and forms you want watched. |
| Platforms and integrations | BWeb, plus SDKs that record native iOS and Android, React Native and Flutter apps. It connects to Google Analytics, Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. There's no desktop or phone app to view it in. | BWeb only, with Google Analytics, Adobe Analytics, Google Tag Manager, Shopify, Slack and Microsoft Teams, plus an API and MCP. |
| Best for | free recordings and heatmaps, no traffic cap | session replay with a free starter plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Microsoft Clarity and Mouseflow. How we grade
Price against what you get
Microsoft Clarity has no paid plan and scores 2.7 out of 4 on features, ease of use and platforms. Mouseflow starts at $25 a month and scores 2.3.
Microsoft Clarity scores higher and starts $25 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Microsoft Clarity for less, and 10 score higher than Mouseflow for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mouseflow also covers forms and surveys.
At a glance
| Microsoft Clarity | Mouseflow | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $25 per month for 5,000 sessions, billed annually ($39 billed monthly) |
| Free plan | Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days. | 1 website and 500 sessions a month, with replays, click, scroll and geo heatmaps, friction detection and 1 month of history. |
| Free trial | None listed | 14-day free trial with full access to core features, no card required |
| Web | ||
| Made by | Microsoft | Mouseflow |
| Price read from | clarity.microsoft.com | mouseflow.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Microsoft Clarity
- Recordings and data are kept only 30 days from the time of recording.
- Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected.
- Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models.
- Deleting one user's data means deleting the whole project.
Mouseflow
- Every plan is capped by sessions per month, from 500 on Free to 100,000 on Premium.
- Data history is only 1 month on Free and 12 months on Premium.
- Surveys, extra heatmaps, form analytics, API and journey analytics each sit on a higher plan.
- Prices are shown in dollars to visitors outside Europe; the page switches to euros for EU visitors.
Key features
Microsoft Clarity
- Session recordings
- Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck.
- Heatmaps
- Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions.
- Rage and dead click insights
- Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters.
- Copilot summaries and chat
- AI summaries of sessions, groups of sessions and heatmaps, plus a chat that answers questions about your data.
- Mobile app SDKs
- SDKs for native Android and iOS, React Native and Flutter (Cordova and Ionic on Android) bring recordings to mobile apps.
Mouseflow
- Session replay
- Plays back real visits, showing each click, scroll and tap, and flags friction such as repeated clicks.
- Heatmaps
- Click, scroll and geo heatmaps are on every plan; attention, movement and friction heatmaps start at Advanced.
- Funnels and forms
- Funnels show where visitors drop off, and form analytics, on Premium and above, shows how visitors use form fields.
- Feedback surveys
- On-page surveys collect visitor feedback on the site. They start at the Advanced plan.
- Mina AI
- Mina answers questions about your behavior data from Essential up; Mina AI Insights is listed as a beta on Premium.
- API and MCP
- Premium includes data export, a REST API and a Mouseflow MCP server for connecting the data to other tools and AI assistants.
Plans
Microsoft Clarity
Clarity$0
Free forever with all features: recordings, heatmaps, rage and dead click insights, 40+ filters, Copilot and smart events.
Mouseflow
Free$0
1 website, 500 sessions a month, session replays, three heatmap types, friction detection and 1 month of history.
Essential$25
per month for 5,000 sessions, billed annually ($39 billed monthly)
1 website, Mina AI questions about your data and 3 months of history.
Advanced$109
per month for 25,000 sessions, billed annually ($149 billed monthly)
2 websites, feedback surveys, attention and movement heatmaps, friction insights, more funnels and 6 months of history.
Premium$319
per month for 100,000 sessions, billed annually ($399 billed monthly)
5 websites, form analytics, data export and REST API, Mouseflow MCP and 12 months of history.
EnterpriseCustom
Priced for your volume; adds journey analytics, revenue impact on funnels, SSO and a dedicated customer success manager.
Ways to pay less
Microsoft Clarity
No public discounts listed.
Mouseflow
- Annual discount
Save up to 35% with annual billing
The pricing page toggles between monthly and annual billing; annual lowers Essential from $39 to $25 a month and Premium from $399 to $319.
Common questions
Which is cheaper, Microsoft Clarity or Mouseflow?
As of Nov 12, 2026, Microsoft Clarity is cheaper to start with: it is free, against $25 a month for Mouseflow. Microsoft Clarity is free, and Mouseflow starts at $25 per month for 5,000 sessions, billed annually ($39 billed monthly).
Which has a free plan, Microsoft Clarity or Mouseflow?
As of Nov 12, 2026, both Microsoft Clarity and Mouseflow have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.