MonsterInsights review (2026): is it worth $199 a year?
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MonsterInsights report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for Google Analytics inside WordPress
MonsterInsights shows your Google Analytics numbers inside the WordPress dashboard and tracks forms and WooCommerce sales. It runs only in WordPress, it reads data from Google Analytics rather than collecting its own, and the headline price is a first-year price that doubles on renewal.
Who MonsterInsights is for
- Fits if your site is on WordPress and you already use Google Analytics
- Works for a store on WooCommerce that wants sales numbers in the WordPress admin
Who MonsterInsights is not for
- Skip it if your site isn't WordPress, as it runs only inside it
- Not for you if you want a free plan or trial, as there isn't one
- Pricey if you renew: the advertised prices are introductory and every renewal is at full price
- Watch out: Plus covers 1 site; you need Pro or Elite for 5
- Watch out: it needs a Google Analytics account, so you're still tied to Google
Why MonsterInsights gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$199 a year for 1 site at renewal, about $16.58 a month, which is where the cheaper quarter of analytics tools ends. The first year is half that, at $99.50.
- FFree plan and trialNo free plan and no trial. A 14-day money-back guarantee is the only way to try it, and that isn't a trial.
- CFeaturesReports in WordPress, custom dashboards, ecommerce and form tracking, AI question credits. But it reads Google Analytics and collects nothing itself.
- CEase of useNo store rating on record. You install a plugin and then connect a Google Analytics account.
- CPlatforms and integrationsRuns inside WordPress only. It links to WooCommerce, WPForms, MemberPress, Yoast SEO and similar plugins.
What these grades rest on. Graded from this listing, whose facts were read from MonsterInsights's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make MonsterInsights? Put this grade on your site
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<a href="https://toolgpa.com/tools/monsterinsights#review"><img src="https://toolgpa.com/badge/monsterinsights.svg" alt="MonsterInsights: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where MonsterInsights stands among website and product analytics tools
MonsterInsights's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5.
It stands best on value for money (B, above 42 of 58) and worst on free plan and trial (F, above 0).
Its paid plans start at $16.58 a month when paid by the year, against a middle price of $29 for the category: 9 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. MonsterInsights’s own letter is outlined.
- BValue for moneyAbove 42 of 58, level with 7
- FFree plan and trialAbove 0 of 58, level with 11
- CFeaturesAbove 1 of 58, level with 31
- CEase of useAbove 3 of 58, level with 49
- CPlatforms and integrationsAbove 0 of 58, level with 19
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep MonsterInsights, or make your own?
Keep it
The plain part of MonsterInsights you could make: reports and surveys. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 46 of the 58 other website and product analytics tools grade higher. It costs $199 a year.
What you could make
- Reports and surveys: an app builder makes these well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, WooCommerce, Easy Digital Downloads and WPForms among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
What this rests on. MonsterInsights’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is MonsterInsights?
MonsterInsights is a WordPress plugin that connects a site to Google Analytics and shows the reports inside the WordPress admin. Higher plans add eCommerce, form and custom dimension reports, tracking for WooCommerce and other plugins, and surveys and heatmaps through UserFeedback.
Worth knowing
- It runs only inside WordPress and reads data from Google Analytics.
- The advertised prices are introductory; all renewals are at full price.
- Plus covers 1 site; Pro and Elite cover 5.
- A 14-day money-back guarantee is stated on the pricing page.
Key features
- Reports in WordPress
- Visitors, pageviews, bounce rate, locations, referral sources and page insights are shown in the WordPress admin.
- Custom dashboards
- Dashboards built from more than 20 widgets, with date comparison and PDF export.
- eCommerce and form tracking
- On Pro and Elite: conversion rate, average order value and top products for stores, plus form conversion tracking.
- Plugin integrations
- Tracking for WooCommerce, Easy Digital Downloads, WPForms, MemberPress and other WordPress plugins on the Pro plan.
- Surveys and heatmaps
- The Elite plan includes UserFeedback Elite, with surveys, NPS reporting and heatmaps.
- Credits for AI questions
- Plans include a yearly allowance of credits for asking questions about the data without reading reports.
MonsterInsights pricing
As of Nov 12, 2026, MonsterInsights is a paid product, starting at $199 per year for 1 site at renewal, after a first-year price of $99.50.
- Starts at
- $199 per year for 1 site at renewal, after a first-year price of $99.50
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Plus | $199per year for 1 site, at renewal | Standard reports, realtime dashboard, custom dashboards and an EU compliance addon, with 5,000 credits. First year $99.50 (50% off); renews at full price. |
| Pro | $399per year for 5 sites, at renewal | Adds eCommerce, form conversion and custom dimension reports, enhanced tracking, WooCommerce and PPC ad tracking, and 10,000 credits. First year $199.50; renews at full price. |
| Elite | $599per year for 5 sites, at renewal | Adds exception reports, site note automations, multisite support, client license management and UserFeedback Elite, with 15,000 credits. First year $299.50; renews at full price. |
Read from monsterinsights.com on Nov 12, 2026. Prices change, so confirm with MonsterInsights before you buy.
Ways to pay less
- Other savingsIntroductory first-year pricing
The pricing page shows 50% off the first year on each plan, with renewals at full price: Plus $99.50, Pro $199.50, Elite $299.50.
Stated on monsterinsights.com
Works with
- WooCommerce
- Easy Digital Downloads
- WPForms
- MemberPress
- Yoast SEO
- Gravity Forms
- Contact Form 7
MonsterInsights alternatives
- MonsterInsights vs Google Analytics
Free plan
- MonsterInsights vs Matomo
Free plan · from $26/mo
- MonsterInsights vs Plausible
Free plan · from $7.50/mo
- MonsterInsights vs Contentsquare
Free plan · from $39/mo
- MonsterInsights vs Fathom Analytics
Free trial · from $12.50/mo
Common questions
Does MonsterInsights have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. MonsterInsights is listed for Web.
Does MonsterInsights have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. MonsterInsights is listed for Web.
Is MonsterInsights open source?
MonsterInsights is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.