Alternatives · Analytics
MonsterInsights alternatives
As of Nov 13, 2026, the best MonsterInsights alternative for most people is Google Analytics (3.4 GPA), first in our ranking of website and product analytics tools. It's also the best free one.
MonsterInsights compared with 6 alternatives: Google Analytics, Matomo, Plausible, Contentsquare, Fathom Analytics and 1 more.
MonsterInsights is a paid product, starting at $199 per year for 1 site at renewal, after a first-year price of $99.50. 5 of the 6 alternatives are free or have a free plan. One more offers a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a MonsterInsights sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| MonsterInsightsThis tool | From $199/yr | No | Web |
| Google Analytics | Free plan | Yes | Web, iOS, Android |
| Matomo | Free plan · from $26/mo | Yes | Web |
| Plausible | Free plan · from $7.50/mo | Yes | Web |
| Contentsquare | Free plan · from $39/mo | Yes | Web |
| Fathom Analytics | Free trial · from $12.50/mo | Trial only | Web |
| Koko Analytics | Free plan · from €59/yr | Yes | Web |
Price against what you get
MonsterInsights starts at $16.58 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. 2 of the 5 alternatives on this chart score higher and start lower: Plausible and Fathom Analytics.
Matomo and Contentsquare score higher without starting lower. Koko Analytics starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from MonsterInsights
Google Analytics
Google's free website and app analytics, with a paid 360 tier
- Google Analytics has a free plan, which MonsterInsights lacks.
- Google Analytics also lists iOS and Android apps.
- Google Analytics does not cover surveys and dashboards, which MonsterInsights does.
Suits: Small businesses and site owners who want free traffic reports
Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
- Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
- Matomo has a free plan, which MonsterInsights lacks.
- Matomo is open source and self-hostable, according to its own site.
- Matomo also covers session replay and a/B testing.
- Matomo does not cover surveys, reports and dashboards, which MonsterInsights does.
Suits: Organizations that must keep analytics data on their own servers
Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
- Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
- Plausible has a free plan, which MonsterInsights lacks.
- Plausible is open source and self-hostable, according to its own site.
- Plausible does not cover surveys, reports and dashboards, which MonsterInsights does.
Suits: Site owners who want traffic numbers without a cookie banner
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
- Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly).
- Contentsquare has a free plan, which MonsterInsights lacks.
- Contentsquare also covers session replay.
- Contentsquare does not cover reports and dashboards, which MonsterInsights does.
Suits: Marketers and designers who want to see how visitors use a page
Fathom Analytics
Cookie-free, privacy-first website analytics priced by pageviews
- Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly).
- Fathom Analytics does not cover surveys and dashboards, which MonsterInsights does.
Suits: Site owners who want traffic stats without a cookie banner
Koko Analytics
Privacy-friendly analytics plugin for WordPress
- Koko Analytics starts at €59 per year for 1 site.
- Koko Analytics has a free plan, which MonsterInsights lacks.
- Koko Analytics is open source, according to its own site.
- Koko Analytics does not cover surveys and dashboards, which MonsterInsights does.
Suits: WordPress site owners who want stats stored on their own server
Limits worth knowing in MonsterInsights
- It runs only inside WordPress and reads data from Google Analytics.
- The advertised prices are introductory; all renewals are at full price.
- Plus covers 1 site; Pro and Elite cover 5.
- A 14-day money-back guarantee is stated on the pricing page.
Common questions
What are the alternatives to MonsterInsights?
The alternatives to MonsterInsights in this directory are Google Analytics, Matomo, Plausible, Contentsquare, Fathom Analytics and Koko Analytics. Each one has a side-by-side comparison with MonsterInsights.
Is there a free alternative to MonsterInsights?
Yes. Google Analytics, Matomo, Plausible, Contentsquare and Koko Analytics have a free plan alongside paid ones.
Which MonsterInsights alternatives work on Android?
The MonsterInsights listing does not include an Android app. Google Analytics lists one.
Which MonsterInsights alternatives work on iOS?
The MonsterInsights listing does not include an iOS app. Google Analytics lists one.
Is there an open-source alternative to MonsterInsights?
Matomo, Plausible and Koko Analytics are described as open source on their own sites.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.