Koko Analytics vs MonsterInsights (2026): which should you pick?
As of Nov 12, 2026, Koko Analytics grades higher than MonsterInsights: 2.6 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Koko Analytics grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Koko Analytics
Privacy-friendly analytics plugin for WordPress
MonsterInsights
Google Analytics reports inside the WordPress dashboard
Which one is for you
Pick Koko Analytics if
- Fits if you run a WordPress site and want stats without cookies
- Works for agencies on the €249 plan covering up to 25 sites
Look elsewhere if
- Not for you if your site isn't on WordPress
- Too light for free-plan users who want devices, countries or events
- Watch out: Pro prices are in euros and renew yearly automatically
- Watch out: only local, development and staging sites don't count toward the Pro site limit
Pick MonsterInsights if
- Fits if your site is on WordPress and you already use Google Analytics
- Works for a store on WooCommerce that wants sales numbers in the WordPress admin
Look elsewhere if
- Skip it if your site isn't WordPress, as it runs only inside it
- Not for you if you want a free plan or trial, as there isn't one
- Pricey if you renew: the advertised prices are introductory and every renewal is at full price
- Watch out: Plus covers 1 site; you need Pro or Elite for 5
- Watch out: it needs a Google Analytics account, so you're still tied to Google
How we grade them
| 2.6GPAKoko AnalyticsGood | 1.8GPAMonsterInsightsWeak | |
|---|---|---|
| Value for money | ACore plugin is free, and Pro is €59 a year for 1 site, about €4.90 a month, under 60% of the category's cheapest quarter. | B$199 a year for 1 site at renewal, about $16.58 a month, which is where the cheaper quarter of analytics tools ends. The first year is half that, at $99.50. |
| Free plan and trial | BThe free plugin has pageviews, visitors, traffic sources and realtime visitors with no cap listed. | FNo free plan and no trial. A 14-day money-back guarantee is the only way to try it, and that isn't a trial. |
| Features | CBasic traffic stats free, with geolocation, devices, events, UTM tracking and email reports only on Pro. | CReports in WordPress, custom dashboards, ecommerce and form tracking, AI question credits. But it reads Google Analytics and collects nothing itself. |
| Ease of use | CNo store rating on record. You install a plugin on a WordPress site. | CNo store rating on record. You install a plugin and then connect a Google Analytics account. |
| Platforms and integrations | CIt runs only inside WordPress sites, with no standalone app. | CRuns inside WordPress only. It links to WooCommerce, WPForms, MemberPress, Yoast SEO and similar plugins. |
| Best for | stats inside WordPress, free | Google Analytics inside WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Koko Analytics and MonsterInsights. How we grade
Price against what you get
Koko Analytics starts at about $5.49 a month and scores 2.0 out of 4 on features, ease of use and platforms. MonsterInsights starts at $16.58 a month when paid by the year and scores 2.0.
They score the same, and Koko Analytics starts $11.09 a month lower. Of the other website and product analytics tools on the chart, 2 score higher than Koko Analytics for less, and 9 score higher than MonsterInsights for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Koko Analytics is open source, according to its own site.
- MonsterInsights also covers surveys and dashboards.
At a glance
| Koko Analytics | MonsterInsights | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | €59 per year for 1 site | $199 per year for 1 site at renewal, after a first-year price of $99.50 |
| Free plan | The core plugin is free and covers pageviews, unique visitors, traffic sources and realtime visitors. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Koko Analytics | MonsterInsights |
| Price read from | kokoanalytics.com | monsterinsights.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Koko Analytics
- It runs only inside WordPress.
- Pro prices are in euros and renew yearly automatically; a 30-day money-back guarantee applies.
- Geolocation, device stats, events, UTM tracking and email reports need Pro.
- Local, development and staging sites do not count toward the Pro site limit.
MonsterInsights
- It runs only inside WordPress and reads data from Google Analytics.
- The advertised prices are introductory; all renewals are at full price.
- Plus covers 1 site; Pro and Elite cover 5.
- A 14-day money-back guarantee is stated on the pricing page.
Key features
Koko Analytics
- Pageviews and visitors
- Counts pageviews and unique visitors per page, determined without storing personal data.
- Traffic sources
- Records referring URLs and mobile apps that send visitors.
- Geolocation and devices (Pro)
- Pro shows visitor countries without storing IP addresses, plus browser, operating system and device statistics.
- Events and UTM tracking (Pro)
- Pro tracks outbound clicks, form submissions and custom actions, and campaign UTM parameters.
- Email reports (Pro)
- Pro sends key traffic metrics by email on a schedule and can notify you of traffic spikes.
MonsterInsights
- Reports in WordPress
- Visitors, pageviews, bounce rate, locations, referral sources and page insights are shown in the WordPress admin.
- Custom dashboards
- Dashboards built from more than 20 widgets, with date comparison and PDF export.
- eCommerce and form tracking
- On Pro and Elite: conversion rate, average order value and top products for stores, plus form conversion tracking.
- Plugin integrations
- Tracking for WooCommerce, Easy Digital Downloads, WPForms, MemberPress and other WordPress plugins on the Pro plan.
- Surveys and heatmaps
- The Elite plan includes UserFeedback Elite, with surveys, NPS reporting and heatmaps.
- Credits for AI questions
- Plans include a yearly allowance of credits for asking questions about the data without reading reports.
Plans
Koko Analytics
Free$0
Core plugin from WordPress.org: pageviews, visitors, traffic sources, realtime visitors and exclusions.
Single€59
per year for 1 site
Koko Analytics Pro with all premium features and priority support; renews automatically.
Multi€99
per year for up to 5 sites
All Pro features for up to 5 sites, with priority support.
Agency€249
per year for up to 25 sites
All Pro features for up to 25 sites, with priority support.
MonsterInsights
Plus$199
per year for 1 site, at renewal
Standard reports, realtime dashboard, custom dashboards and an EU compliance addon, with 5,000 credits. First year $99.50 (50% off); renews at full price.
Pro$399
per year for 5 sites, at renewal
Adds eCommerce, form conversion and custom dimension reports, enhanced tracking, WooCommerce and PPC ad tracking, and 10,000 credits. First year $199.50; renews at full price.
Elite$599
per year for 5 sites, at renewal
Adds exception reports, site note automations, multisite support, client license management and UserFeedback Elite, with 15,000 credits. First year $299.50; renews at full price.
Ways to pay less
Koko Analytics
No public discounts listed.
MonsterInsights
- Other savings
Introductory first-year pricing
The pricing page shows 50% off the first year on each plan, with renewals at full price: Plus $99.50, Pro $199.50, Elite $299.50.
Common questions
Which is cheaper, Koko Analytics or MonsterInsights?
As of Nov 12, 2026, Koko Analytics is cheaper to start with: about $5.49 a month, against $16.58 a month when paid by the year for MonsterInsights. Koko Analytics starts at €59 per year for 1 site, and MonsterInsights starts at $199 per year for 1 site at renewal, after a first-year price of $99.50.
Which has a free plan, Koko Analytics or MonsterInsights?
As of Nov 12, 2026, only Koko Analytics has a free plan. MonsterInsights does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.