GoatCounter vs Koko Analytics (2026): which should you pick?
As of Nov 12, 2026, GoatCounter grades higher than Koko Analytics: 2.8 against 2.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
GoatCounter grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Koko Analytics
Privacy-friendly analytics plugin for WordPress
Which one is for you
Pick GoatCounter if
- Fits if you want visitor stats with no personal data collected
- Works for personal sites and small businesses on a budget
Look elsewhere if
- Too light for funnels, heatmaps or recordings
- Skip it if your site gets millions of pageviews a day, as the hosted service is not meant for that
- Watch out: it's funded by donations, so no support commitment is published
- Not for you if you need a paid plan with guarantees
Pick Koko Analytics if
- Fits if you run a WordPress site and want stats without cookies
- Works for agencies on the €249 plan covering up to 25 sites
Look elsewhere if
- Not for you if your site isn't on WordPress
- Too light for free-plan users who want devices, countries or events
- Watch out: Pro prices are in euros and renew yearly automatically
- Watch out: only local, development and staging sites don't count toward the Pro site limit
How we grade them
| 2.8GPAGoatCounterGood | 2.6GPAKoko AnalyticsGood | |
|---|---|---|
| Value for money | AFree for personal sites and small-to-medium businesses, or free to self-host. It's donation-supported, with no paid plan. | ACore plugin is free, and Pro is €59 a year for 1 site, about €4.90 a month, under 60% of the category's cheapest quarter. |
| Free plan and trial | AFree outright, with no cap a normal site would reach. Millions of pageviews a day are out of scope. | BThe free plugin has pageviews, visitors, traffic sources and realtime visitors with no cap listed. |
| Features | CPageviews, referrers, browsers, locations, screen sizes and campaigns, plus exports and an API. It does that job fully, a smaller job than most analytics tools. | CBasic traffic stats free, with geolocation, devices, events, UTM tracking and email reports only on Pro. |
| Ease of use | CNo store rating on record. You sign up and add one script, or self-host. | CNo store rating on record. You install a plugin on a WordPress site. |
| Platforms and integrations | CWeb only, with an API and a couple of static-site tools (Gatsby, Publii). | CIt runs only inside WordPress sites, with no standalone app. |
| Best for | free, privacy-minded visitor stats | stats inside WordPress, free |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GoatCounter and Koko Analytics. How we grade
Price against what you get
GoatCounter has no paid plan and scores 2.0 out of 4 on features, ease of use and platforms. Koko Analytics starts at about $5.49 a month and scores 2.0.
They score the same, and GoatCounter starts $5.49 a month lower. Of the other website and product analytics tools on the chart, none scores higher than GoatCounter for less, and 2 score higher than Koko Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GoatCounter is self-hostable, according to its own site.
- Koko Analytics also covers reports.
At a glance
| GoatCounter | Koko Analytics | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | €59 per year for 1 site |
| Free plan | None | The core plugin is free and covers pageviews, unique visitors, traffic sources and realtime visitors. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | GoatCounter | Koko Analytics |
| Price read from | goatcounter.com | kokoanalytics.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
GoatCounter
- The hosted service is meant for reasonable public use; heavy traffic is pointed to self-hosting.
- Funded by donations through GitHub Sponsors, so there is no paid plan or published support commitment.
- A deliberately small feature set; the vendor presents it as a simpler alternative to Google Analytics and Matomo.
Koko Analytics
- It runs only inside WordPress.
- Pro prices are in euros and renew yearly automatically; a 30-day money-back guarantee applies.
- Geolocation, device stats, events, UTM tracking and email reports need Pro.
- Local, development and staging sites do not count toward the Pro site limit.
Key features
GoatCounter
- No personal-data tracking
- Visits are told apart without cookies or persistently stored personal data. The vendor says no GDPR notice is needed and lets you control what is collected.
- Light script
- The tracking script adds about 3.5KB to a page. A JavaScript-free tracking pixel is also offered.
- Several ways to send data
- Use the script tag, an image-based tracker, your application's middleware, or import server log files.
- Basic visitor statistics
- Reports show browser, location, screen size, referring sites and campaigns.
- Exports and an API
- All data can be exported, and the documentation lists CSV and JSON exports and a JSON API.
- Accessible interface
- The vendor lists accessibility as a high-priority feature, and says the interface works with screen readers.
Koko Analytics
- Pageviews and visitors
- Counts pageviews and unique visitors per page, determined without storing personal data.
- Traffic sources
- Records referring URLs and mobile apps that send visitors.
- Geolocation and devices (Pro)
- Pro shows visitor countries without storing IP addresses, plus browser, operating system and device statistics.
- Events and UTM tracking (Pro)
- Pro tracks outbound clicks, form submissions and custom actions, and campaign UTM parameters.
- Email reports (Pro)
- Pro sends key traffic metrics by email on a schedule and can notify you of traffic spikes.
Plans
GoatCounter
Hosted service$0
Free for reasonable public usage, such as a personal site or a small-to-medium business. Millions of pageviews a day are out of scope.
Self-hosted$0
Run the open source app on your own server for any purpose; you pay only for your own hosting.
Koko Analytics
Free$0
Core plugin from WordPress.org: pageviews, visitors, traffic sources, realtime visitors and exclusions.
Single€59
per year for 1 site
Koko Analytics Pro with all premium features and priority support; renews automatically.
Multi€99
per year for up to 5 sites
All Pro features for up to 5 sites, with priority support.
Agency€249
per year for up to 25 sites
All Pro features for up to 25 sites, with priority support.
Common questions
Which is cheaper, GoatCounter or Koko Analytics?
As of Nov 12, 2026, GoatCounter is cheaper to start with: it is free, against about $5.49 a month for Koko Analytics. GoatCounter is free, and Koko Analytics starts at €59 per year for 1 site.
Which has a free plan, GoatCounter or Koko Analytics?
As of Nov 12, 2026, both GoatCounter and Koko Analytics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.