Koko Analytics vs Matomo (2026): which should you pick?
As of Nov 12, 2026, Koko Analytics grades higher than Matomo: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Koko Analytics grades higher on value for money and the free plan. Matomo grades higher on features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Koko Analytics
Privacy-friendly analytics plugin for WordPress
Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
Which one is for you
Pick Koko Analytics if
- Fits if you run a WordPress site and want stats without cookies
- Works for agencies on the €249 plan covering up to 25 sites
Look elsewhere if
- Not for you if your site isn't on WordPress
- Too light for free-plan users who want devices, countries or events
- Watch out: Pro prices are in euros and renew yearly automatically
- Watch out: only local, development and staging sites don't count toward the Pro site limit
Pick Matomo if
- Fits if your analytics data has to stay on your own servers
- Works for public bodies, EU sites and teams leaving Google Analytics
Look elsewhere if
- Skip it if you don't want to run a server and can't pay for the cloud
- Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
- Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
- Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
- Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits
How we grade them
| 2.6GPAKoko AnalyticsGood | 2.4GPAMatomoFair | |
|---|---|---|
| Value for money | ACore plugin is free, and Pro is €59 a year for 1 site, about €4.90 a month, under 60% of the category's cheapest quarter. | C100,000 pageviews puts Cloud Business at $42 a month billed monthly ($26 covers 50,000 hits), rising to $204 at 1M. Yearly billing takes off two months. That's mid-category. The free edition only counts if you host it. |
| Free plan and trial | BThe free plugin has pageviews, visitors, traffic sources and realtime visitors with no cap listed. | CThe self-hosted Community edition is free forever with unlimited users and hits, but you need your own server and get forum support only. The cloud has a free trial with no card, length not stated. |
| Features | CBasic traffic stats free, with geolocation, devices, events, UTM tracking and email reports only on Pro. | BTraffic, campaigns, ecommerce, goals and visitor profiles without sampling, plus heatmaps, recordings, A/B tests, funnels and a tag manager on Cloud Business. That covers the whole job. On your own server those extras are paid plugins. |
| Ease of use | CNo store rating on record. You install a plugin on a WordPress site. | CNo rating on record. The cloud is a snippet, but the reports run as deep as Google Analytics', so there's learning to do. Self-hosting means running the server, updates and backups yourself. |
| Platforms and integrations | CIt runs only inside WordPress sites, with no standalone app. | BWeb only, no desktop or phone app. It has HTTP analytics and tracking APIs, log file analytics, a Google Analytics importer and plugins for WordPress and WooCommerce. The integrations list is short; the APIs are how you connect anything else. |
| Best for | stats inside WordPress, free | owning your analytics data outright |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Koko Analytics and Matomo. How we grade
Price against what you get
Koko Analytics starts at about $5.49 a month and scores 2.0 out of 4 on features, ease of use and platforms. Matomo starts at $26 a month and scores 2.7.
Matomo scores higher, and starts $20.51 a month higher: the question is whether the extra is worth that to you. Of the other website and product analytics tools on the chart, 2 score higher than Koko Analytics for less, and none scores higher than Matomo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Matomo is self-hostable, according to its own site.
- Koko Analytics also covers reports.
- Matomo also covers session replay and a/B testing.
At a glance
| Koko Analytics | Matomo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €59 per year for 1 site | $26 per month for up to 50,000 hits, billed monthly (Cloud Business) |
| Free plan | The core plugin is free and covers pageviews, unique visitors, traffic sources and realtime visitors. | Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support. |
| Free trial | None listed | Free trial of Matomo Cloud with all core features, no credit card; length not stated |
| Web | ||
| Made by | Koko Analytics | Matomo |
| Price read from | kokoanalytics.com | matomo.org |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Koko Analytics
- It runs only inside WordPress.
- Pro prices are in euros and renew yearly automatically; a 30-day money-back guarantee applies.
- Geolocation, device stats, events, UTM tracking and email reports need Pro.
- Local, development and staging sites do not count toward the Pro site limit.
Matomo
- Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
- On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
- Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
- Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.
Key features
Koko Analytics
- Pageviews and visitors
- Counts pageviews and unique visitors per page, determined without storing personal data.
- Traffic sources
- Records referring URLs and mobile apps that send visitors.
- Geolocation and devices (Pro)
- Pro shows visitor countries without storing IP addresses, plus browser, operating system and device statistics.
- Events and UTM tracking (Pro)
- Pro tracks outbound clicks, form submissions and custom actions, and campaign UTM parameters.
- Email reports (Pro)
- Pro sends key traffic metrics by email on a schedule and can notify you of traffic spikes.
Matomo
- Full web analytics without sampling
- Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.
- Data ownership and privacy
- Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.
- Heatmaps and session recordings
- Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.
- A/B testing, funnels and forms
- A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.
- Google Analytics importer and APIs
- Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.
- Tag manager
- A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.
Plans
Koko Analytics
Free$0
Core plugin from WordPress.org: pageviews, visitors, traffic sources, realtime visitors and exclusions.
Single€59
per year for 1 site
Koko Analytics Pro with all premium features and priority support; renews automatically.
Multi€99
per year for up to 5 sites
All Pro features for up to 5 sites, with priority support.
Agency€249
per year for up to 25 sites
All Pro features for up to 25 sites, with priority support.
Matomo
Community (On-Premise)$0
Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.
Cloud Business$26
per month for up to 50,000 hits, billed monthly
Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.
Team (On-Premise)€230
per month, billed annually (€275 billed monthly)
Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.
Business (On-Premise)€1,209
per month, billed annually (€1,450 billed monthly)
Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.
Enterprise (On-Premise)€2,834
per month, billed annually (€3,400 billed monthly)
Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.
Cloud EnterpriseCustom
Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.
Ways to pay less
Koko Analytics
No public discounts listed.
Matomo
- Annual discount
2 months free with annual billing
Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.
- Nonprofit
Discount for eligible nonprofits
Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.
Common questions
Which is cheaper, Koko Analytics or Matomo?
As of Nov 12, 2026, Koko Analytics is cheaper to start with: about $5.49 a month, against $26 a month for Matomo. Koko Analytics starts at €59 per year for 1 site, and Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business).
Which has a free plan, Koko Analytics or Matomo?
As of Nov 12, 2026, both Koko Analytics and Matomo have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.