Simple Analytics review (2026): is the free plan enough?
Cookieless web analytics hosted in the EU
Black Friday: is there a Simple Analytics sale?
Simple Analytics report card
Good · out of 4.0 · graded Nov 12, 2026
Best for simple, cookie-free site stats
Simple Analytics shows traffic on one page, with no cookies and no personal data. The free plan needs a badge on your site and keeps only a month of data, and the paid plan doesn't follow individual visitors across visits.
Who Simple Analytics is for
- Fits if you want a single page of traffic numbers with no cookie banner
- Works for someone leaving GA4 who wants to run both side by side
Who Simple Analytics is not for
- Skip it if you want to follow individual visitors, as it records pageviews with no visitor IDs
- Tight if you stay free: 1 month of history and a badge shown on your site
- Pricey if you add team members, at $20 a month each
- Watch out: bills from $500 paid by bank transfer carry an extra 10% in fees
Why Simple Analytics gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$20 a month for up to 100k pageviews, with extra users $20 a month each. That's just above the analytics cheaper quarter of $16.58.
- BFree plan and trialFree plan: 1 user, 5 websites and unlimited pageviews under fair use. It keeps 1 month of history and requires a badge. There's also a 14-day trial with no card.
- CFeaturesCookie-free pageviews and events, one-page dashboard, API and BI access, Google Analytics import and EU hosting. It does that job fully, but it doesn't follow individual users.
- BEase of useNo store rating on record. You paste in a script and read one page, with nothing to build.
- BPlatforms and integrationsWeb only, but it works with WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify and Google Tag Manager, plus an API.
What these grades rest on. Graded from this listing, whose facts were read from Simple Analytics B.V.'s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Simple Analytics? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/simple-analytics#review"><img src="https://toolgpa.com/badge/simple-analytics.svg" alt="Simple Analytics: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Simple Analytics stands among website and product analytics tools
Simple Analytics's GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade, and level with 4.
It stands best on ease of use (B, above 53 of 58) and worst on features (C, above 1).
Its paid plans start at $20 a month, against a middle price of $29 for the category: 11 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Simple Analytics’s own letter is outlined.
- CValue for moneyAbove 5 of 58, level with 36
- BFree plan and trialAbove 40 of 58, level with 14
- CFeaturesAbove 1 of 58, level with 31
- BEase of useAbove 53 of 58, level with 5
- BPlatforms and integrationsAbove 20 of 58, level with 38
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Simple Analytics, or make your own?
Keep it
The plain part of Simple Analytics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade. It costs $240 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, WordPress, Webflow and Squarespace among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Simple Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Simple Analytics?
Simple Analytics is a web analytics service from an Amsterdam company that records pageviews and events without cookies, visitor IDs or personal data. It shows traffic on a one-page dashboard, offers an API and BI access, and positions itself as a privacy-friendly replacement for, or companion to, Google Analytics.
Worth knowing
- The free plan keeps only the latest month of data and requires a Simple Analytics badge on the site.
- The price follows pageviews, and the paid plan includes one user; extra users are $20 a month each.
- Bills from $500 can be paid by bank transfer, with an extra 10% in banking and service fees.
- It records pageviews and events without visitor IDs, so it does not follow individual users across visits.
Key features
- No cookies, no personal data
- The service says it sets no cookies, collects no personal data and creates no visitor IDs, so it does not need a consent banner.
- One-page dashboard
- Traffic is shown on a single dashboard that needs no configuration, with a public live dashboard available to view as an example.
- Run beside GA4
- Can run next to Google Analytics 4 to record pageviews and events from visitors who reject consent, so the two datasets can be compared.
- API and BI access
- A full API and exports let teams pull the data into their existing reporting tools. An MCP server and an AI assistant are also listed.
- Google Analytics import
- Historical Google Analytics data can be imported so reporting does not restart from zero after a switch.
- EU hosting
- Data is stored in the EU, with primary infrastructure in the Netherlands, and leaves it only when a customer opts into a feature such as the AI assistant.
Simple Analytics pricing
As of Nov 12, 2026, Simple Analytics has a free plan, and paid plans start at $20 per month for up to 100k pageviews.
- Starts at
- $20 per month for up to 100k pageviews
- Free plan
- 1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required.
- Free trial
- 14-day free trial of all features, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | For hobby sites: 1 user, 5 websites, the latest month of data and a required Simple Analytics badge. |
| Self-serve | $20per month for up to 100k pageviews | Price follows pageviews, up to 2.5M on the slider. Includes 1 user; each extra user is $20 a month. Annual billing shows 2 months free. |
| Enterprise | Custom | Quoted for your traffic, sites, data access and support needs; tied to a 30-day proof of concept run alongside GA4. |
Read from simpleanalytics.com on Nov 12, 2026. Prices change, so confirm with Simple Analytics before you buy.
Ways to pay less
- Annual discount2 months free on annual billing
The pricing page shows an annual payment option labelled 2 months free; the yearly total depends on the pageview limit you pick.
Stated on simpleanalytics.com
Works with
Simple Analytics alternatives
- Simple Analytics vs Plausible
Free plan · from $7.50/mo
- Simple Analytics vs Fathom Analytics
Free trial · from $12.50/mo
- Simple Analytics vs Matomo
Free plan · from $26/mo
- Simple Analytics vs Google Analytics
Free plan
- Simple Analytics vs Umami
Free plan · from $20/mo
Common questions
Does Simple Analytics have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Simple Analytics is listed for Web.
Does Simple Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Simple Analytics is listed for Web.
Is Simple Analytics open source?
Simple Analytics is not described as open source on its own site, as read on Nov 12, 2026.
Does Simple Analytics have an API?
Yes. Simple Analytics offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.