The Simple Analytics Insider’s Guide
Everything we know about Simple Analytics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Simple Analytics
The Insider’s Guide
Cookieless web analytics hosted in the EU
Every plan, grade, refund rule and rival among website and product analytics tools, read from Simple Analytics’s own pages.
Made by Simple Analytics B.V. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Simple Analytics’s own pages, its app-store listings and our grades. Every fact in it is on Simple Analytics’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 44 of the 58 other website and product analytics tools we grade
Simple Analytics is a web analytics service from an Amsterdam company that records pageviews and events without cookies, visitor IDs or personal data. It shows traffic on a one-page dashboard, offers an API and BI access, and positions itself as a privacy-friendly replacement for, or companion to, Google Analytics.
To get you started, here are 9 things to know about Simple Analytics, taken from its own pages and our grades.
The free plan needs a badge on your site and keeps only a month of data, and the paid plan doesn't follow individual visitors across visits.
- 1
Best for simple, cookie-free site stats
Simple Analytics shows traffic on one page, with no cookies and no personal data.
- 2
Paid plans start at $20 a month
As its pricing page puts it: $20 per month for up to 100k pageviews.
- 3
There is a free plan
1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required.
- 4
It runs on Web
Web.
- 5
No cookies, no personal data
The service says it sets no cookies, collects no personal data and creates no visitor IDs, so it does not need a consent banner.
- 6
One-page dashboard
Traffic is shown on a single dashboard that needs no configuration, with a public live dashboard available to view as an example.
- 7
Run beside GA4
Can run next to Google Analytics 4 to record pageviews and events from visitors who reject consent, so the two datasets can be compared.
- 8
A 2.6 GPA, above 44 of 58
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Simple Analytics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Simple Analytics at a glance
- Pricing
- Free plan, from $20 per month for up to 100k pageviews
- Free plan
- Yes
- Free trial
- 14-day free trial of all features, no credit card required
- Runs on
- Web
- Made by
- Simple Analytics B.V., since 2018
- Category
- Website & Product Analytics
- Our grade
- 2.6 GPA, good
The report card
Best for simple, cookie-free site stats
Simple Analytics shows traffic on one page, with no cookies and no personal data. The free plan needs a badge on your site and keeps only a month of data, and the paid plan doesn't follow individual visitors across visits.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $20 a month for up to 100k pageviews, with extra users $20 a month each. That's just above the analytics cheaper quarter of $16.58. |
| Free plan and trial | B | Free plan: 1 user, 5 websites and unlimited pageviews under fair use. It keeps 1 month of history and requires a badge. There's also a 14-day trial with no card. |
| Features | C | Cookie-free pageviews and events, one-page dashboard, API and BI access, Google Analytics import and EU hosting. It does that job fully, but it doesn't follow individual users. |
| Ease of use | B | No store rating on record. You paste in a script and read one page, with nothing to build. |
| Platforms and integrations | B | Web only, but it works with WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify and Google Tag Manager, plus an API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Simple Analytics is for
- Fits if you want a single page of traffic numbers with no cookie banner
- Works for someone leaving GA4 who wants to run both side by side
Who it is not for
- Skip it if you want to follow individual visitors, as it records pageviews with no visitor IDs
- Tight if you stay free: 1 month of history and a badge shown on your site
- Pricey if you add team members, at $20 a month each
- Watch out: bills from $500 paid by bank transfer carry an extra 10% in fees
Good to know
Good for
- Sites that want traffic numbers without a cookie banner
- Teams comparing GA4 against a cookieless count
- Small sites on the free plan, which allows 5 websites
Worth knowing
- The free plan keeps only the latest month of data and requires a Simple Analytics badge on the site.
- The price follows pageviews, and the paid plan includes one user; extra users are $20 a month each.
- Bills from $500 can be paid by bank transfer, with an extra 10% in banking and service fees.
- It records pageviews and events without visitor IDs, so it does not follow individual users across visits.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$20
A month to start. There is a free plan too
Simple Analytics has a free plan. Paid plans start at $20 per month for up to 100k pageviews.
Free
$0
For hobby sites: 1 user, 5 websites, the latest month of data and a required Simple Analytics badge.
Self-serve
$20
per month for up to 100k pageviews
Price follows pageviews, up to 2.5M on the slider. Includes 1 user; each extra user is $20 a month. Annual billing shows 2 months free.
Enterprise
Custom
Quoted for your traffic, sites, data access and support needs; tied to a 30-day proof of concept run alongside GA4.
The free plan
1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required.
Trying it first
14-day free trial of all features, no credit card required
Read from simpleanalytics.com on Nov 12, 2026.
Ways to pay less
Annual discount
2 months free on annual billing
The pricing page shows an annual payment option labelled 2 months free; the yearly total depends on the pageview limit you pick.
Stated on simpleanalytics.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Cookieless web analytics hosted in the EU. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, web analytics.
Cookie-free pageviews and events, one-page dashboard, API and BI access, Google Analytics import and EU hosting.
- No cookies, no personal data
- The service says it sets no cookies, collects no personal data and creates no visitor IDs, so it does not need a consent banner.
- One-page dashboard
- Traffic is shown on a single dashboard that needs no configuration, with a public live dashboard available to view as an example.
- Run beside GA4
- Can run next to Google Analytics 4 to record pageviews and events from visitors who reject consent, so the two datasets can be compared.
- API and BI access
- A full API and exports let teams pull the data into their existing reporting tools. An MCP server and an AI assistant are also listed.
- Google Analytics import
- Historical Google Analytics data can be imported so reporting does not restart from zero after a switch.
- EU hosting
- Data is stored in the EU, with primary infrastructure in the Netherlands, and leaves it only when a customer opts into a feature such as the AI assistant.
Where it runs
- Web
What it works with
- WordPress
- Webflow
- Squarespace
- Wix
- Ghost
- Cloudflare
- Netlify
- Google Tag Manager
Simple Analytics is made by Simple Analytics B.V., and has been around since 2018.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
44/58
Other website and product analytics tools it is graded above
Simple Analytics's GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade, and level with 4.
It stands best on ease of use (B, above 53 of 58) and worst on features (C, above 1).
Its paid plans start at $20 a month, against a middle price of $29 for the category: 11 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 59 website and product analytics tools we grade, cut by the letter each got. Simple Analytics’s own letter is outlined.
- CValue for moneyAbove 5 of 58
- BFree plan and trialAbove 40 of 58
- CFeaturesAbove 1 of 58
- BEase of useAbove 53 of 58
- BPlatforms and integrationsAbove 20 of 58
Price against what you get
Each dot is one of 38 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Simple Analytics is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Simple Analytics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade. It costs $240 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, WordPress, Webflow and Squarespace among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Simple Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Plausible, Fathom Analytics, Matomo, Google Analytics and Umami
The 5 tools Simple Analytics is most often weighed against, with where each one differs from it.
- 2.4GPA
Plausible
Free plan · from $7.50/mo
Cookie-free, privacy-first website analytics made and hosted in the EU.
- Plausible is open source and self-hostable, according to its own site.
- Simple Analytics also covers reports.
- 2.4GPA
Fathom Analytics
Free trial · from $12.50/mo
Cookie-free, privacy-first website analytics priced by pageviews.
- Simple Analytics has a free plan. Fathom Analytics does not, though it has a free trial.
- 2.4GPA
Matomo
Free plan · from $26/mo
Open-source web analytics you can host yourself or in Matomo's cloud.
- Matomo is open source and self-hostable, according to its own site.
- Simple Analytics also covers reports.
- Matomo also covers session replay and a/B testing.
- 3.4GPA
Google Analytics
Free plan
Google's free website and app analytics, with a paid 360 tier.
- Only Google Analytics lists iOS and Android apps.
- 2.6GPA
Umami
Free plan · from $20/mo
Open-source, cookieless web and product analytics.
- Umami is open source and self-hostable, according to its own site.
- Umami also covers session replay.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Simple Analytics free?
Simple Analytics has a free plan. 1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required.
How much does Simple Analytics cost?
Simple Analytics lists 3 plans. Free: $0.
What platforms does Simple Analytics work on?
Simple Analytics is available on Web.
Does Simple Analytics offer any discounts?
Simple Analytics publicly lists the following: 2 months free on annual billing.
Does Simple Analytics have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Simple Analytics is listed for Web.
Does Simple Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Simple Analytics is listed for Web.
Is Simple Analytics open source?
Simple Analytics is not described as open source on its own site, as read on Nov 12, 2026.
Does Simple Analytics have an API?
Yes. Simple Analytics offers a public API, according to its own site.
What does Simple Analytics integrate with?
Simple Analytics's listing names WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify and Google Tag Manager.
Does Simple Analytics have a free trial?
Yes. 14-day free trial of all features, no credit card required.
Who makes Simple Analytics?
Simple Analytics is made by Simple Analytics B.V. It dates from 2018.
What are the alternatives to Simple Analytics?
The closest alternatives to Simple Analytics in our directory are Plausible, Fathom Analytics, Matomo, Google Analytics and Umami.
How does Simple Analytics compare with other website and product analytics tools?
Simple Analytics's GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade, and level with 4.
Is Simple Analytics good value for money?
ToolGPA grades Simple Analytics C for value for money. Its paid plans start at $20 a month, against a middle price of $29 for the category: 11 of the 32 others that charge start lower.
Could I make my own version of Simple Analytics?
The plain part of Simple Analytics you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Simple Analytics’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Simple Analytics B.V.'s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Simple Analytics B.V. Prices change, so check simpleanalytics.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Simple Analytics, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/simple-analytics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Simple Analytics: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/simple-analytics
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/simple-analytics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Simple Analytics, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 59 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Simple Analytics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Simple Analytics is a trademark of its owner, and this guide is not made, paid for or approved by Simple Analytics B.V. Prices and plans change: check simpleanalytics.com before you buy.