Simple Analytics vs Umami (2026): which should you pick?
As of Nov 13, 2026, we pick Umami: it is third in our ranking of website and product analytics tools, and they share a 2.6 GPA.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Simple Analytics grades higher on ease of use. Umami grades higher on features. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Simple Analytics
Cookieless web analytics hosted in the EU
Which one is for you
Pick Simple Analytics if
- Fits if you want a single page of traffic numbers with no cookie banner
- Works for someone leaving GA4 who wants to run both side by side
Look elsewhere if
- Skip it if you want to follow individual visitors, as it records pageviews with no visitor IDs
- Tight if you stay free: 1 month of history and a badge shown on your site
- Pricey if you add team members, at $20 a month each
- Watch out: bills from $500 paid by bank transfer carry an extra 10% in fees
Pick Umami if
- Fits if you want free analytics on one site or are happy to host it yourself
- Works for a developer who wants an API and MCP access
Look elsewhere if
- Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
- Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
- Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
- Watch out: self-hosting means you run and update the server and change the default admin password
How we grade them
| 2.6GPASimple AnalyticsGood | 2.6GPAUmamiGood | |
|---|---|---|
| Value for money | C$20 a month for up to 100k pageviews, with extra users $20 a month each. That's just above the analytics cheaper quarter of $16.58. | CPro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. |
| Free plan and trial | BFree plan: 1 user, 5 websites and unlimited pageviews under fair use. It keeps 1 month of history and requires a badge. There's also a 14-day trial with no card. | BHobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. |
| Features | CCookie-free pageviews and events, one-page dashboard, API and BI access, Google Analytics import and EU hosting. It does that job fully, but it doesn't follow individual users. | BTraffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. |
| Ease of use | BNo store rating on record. You paste in a script and read one page, with nothing to build. | CNo store rating on record. You add a script, or host the server and update it yourself. |
| Platforms and integrations | BWeb only, but it works with WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify and Google Tag Manager, plus an API. | BWeb only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. |
| Best for | simple, cookie-free site stats | open-source analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Simple Analytics and Umami. How we grade
Price against what you get
Simple Analytics starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Umami starts at $20 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other website and product analytics tools on the chart, none scores higher than Simple Analytics for less, and none scores higher than Umami for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Umami is open source and self-hostable, according to its own site.
- Umami also covers session replay.
At a glance
| Simple Analytics | Umami | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month for up to 100k pageviews | $20 per month, with 1 million events included |
| Free plan | 1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required. | Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. |
| Free trial | 14-day free trial of all features, no credit card required | 14-day free trial on the Pro and Business plans |
| Web | ||
| Made by | Simple Analytics B.V. | Umami Software, Inc. |
| Price read from | simpleanalytics.com | umami.is |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Simple Analytics
- The free plan keeps only the latest month of data and requires a Simple Analytics badge on the site.
- The price follows pageviews, and the paid plan includes one user; extra users are $20 a month each.
- Bills from $500 can be paid by bank transfer, with an extra 10% in banking and service fees.
- It records pageviews and events without visitor IDs, so it does not follow individual users across visits.
Umami
- Hobby covers one website and 100K events a month, with no teams, API or email reports.
- Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
- Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
- Self-hosting means you run and update the server; the docs warn to change the default admin password.
Key features
Simple Analytics
- No cookies, no personal data
- The service says it sets no cookies, collects no personal data and creates no visitor IDs, so it does not need a consent banner.
- One-page dashboard
- Traffic is shown on a single dashboard that needs no configuration, with a public live dashboard available to view as an example.
- Run beside GA4
- Can run next to Google Analytics 4 to record pageviews and events from visitors who reject consent, so the two datasets can be compared.
- API and BI access
- A full API and exports let teams pull the data into their existing reporting tools. An MCP server and an AI assistant are also listed.
- Google Analytics import
- Historical Google Analytics data can be imported so reporting does not restart from zero after a switch.
- EU hosting
- Data is stored in the EU, with primary infrastructure in the Netherlands, and leaves it only when a customer opts into a feature such as the AI assistant.
Umami
- Traffic and campaign reports
- Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.
- Events, funnels and retention
- Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.
- Session replays and heatmaps
- Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.
- Revenue reporting
- Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.
- API and MCP server
- A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.
- Cloud or self-hosted
- Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.
Plans
Simple Analytics
Free$0
For hobby sites: 1 user, 5 websites, the latest month of data and a required Simple Analytics badge.
Self-serve$20
per month for up to 100k pageviews
Price follows pageviews, up to 2.5M on the slider. Includes 1 user; each extra user is $20 a month. Annual billing shows 2 months free.
EnterpriseCustom
Quoted for your traffic, sites, data access and support needs; tied to a 30-day proof of concept run alongside GA4.
Umami
Hobby$0
Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.
Pro$20
per month for 1 million events
Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.
Business$200
per month for 10 million events
Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.
EnterpriseCustom
Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.
Self-hosted$0
The open-source software, which you install and run yourself from source or a Docker image.
Ways to pay less
Simple Analytics
- Annual discount
2 months free on annual billing
The pricing page shows an annual payment option labelled 2 months free; the yearly total depends on the pageview limit you pick.
Umami
No public discounts listed.
Common questions
Which is cheaper, Simple Analytics or Umami?
As of Nov 12, 2026, they start at the same price. Simple Analytics starts at $20 per month for up to 100k pageviews, and Umami starts at $20 per month, with 1 million events included.
Which has a free plan, Simple Analytics or Umami?
As of Nov 12, 2026, both Simple Analytics and Umami have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.