Plausible
Cookie-free, privacy-first website analytics made and hosted in the EU
Our verdict
Third of our top three website and product analytics tools
For: Site owners who want visitor counts without cookies
Plausible counts visits without cookies or personal data, so the vendor says no cookie banner is needed, and shows visitors, sources, pages, goals and campaigns on one page, processed on EU-owned servers in Germany. Starter is $7.50 a month billed yearly for one site and up to 10k pageviews, or $19 a month at 100k billed monthly, after a 30-day trial with no card, and the free Community Edition runs on your own server. It is third because it does a smaller job: there are no recordings or per-visitor profiles, funnels and ecommerce revenue start on Business, and there is no free hosted plan.
See all three and how we rankPlausible report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for simple visitor counts without a cookie banner
Plausible gives you visitors, sources, pages and goals on one page, without cookies, so the vendor says you don't need a consent banner. It's made and hosted in the EU, and the code is open source. The catch is there's no free hosted plan: you get a 30-day trial, or you run the free edition on your own server.
Who Plausible is for
- Great if you want traffic numbers without putting a cookie banner on your site
- Handy when you're leaving Google Analytics and want your old numbers brought across
- Good for EU organisations that want visitor data kept in the EU
Who Plausible is not for
- Skip it if you want to watch visits or follow one visitor's path
- Tight if you're on Starter, which covers one site
- Pricey if you need funnels or ecommerce revenue, which start on Business at $15.83 a month for 10k pageviews
Why Plausible gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money100,000 pageviews puts Starter at $19 a month billed monthly; the $7.50 yearly price only covers 10k. That lands mid-category, and it climbs to $69 at 1M. The free Community Edition only counts if you run your own server.
- CFree plan and trialThere's no free hosted plan, just a 30-day trial with no card. The free Community Edition is yours to keep, but you host it yourself, and it leaves out funnels, ecommerce revenue and SSO.
- CFeaturesVisitors, sources, pages, goals, campaigns, Search Console queries and visits from AI tools, all on one page. It does the page counting job fully, and it's a smaller job: no recordings or per-visitor profiles, and funnels wait for Business.
- BEase of useNo rating on record, but the hosted version is a small script and one dashboard page, with nothing else to configure. The free Community Edition is a different story: your own server and your own updates.
- BPlatforms and integrationsWeb only, no desktop or phone app. It works with Google Search Console, WordPress, Tag Manager, Google Data Studio and Slack, imports old Google Analytics data, and has an API.
What these grades rest on. Graded from this listing, whose facts were read from Plausible's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/plausible#review"><img src="https://toolgpa.com/badge/plausible.svg" alt="Plausible: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Plausible stands among website and product analytics tools
Plausible's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
It stands best on ease of use (B, above 10 of 13) and worst on features (C, above 0).
Its paid plans start at $7.50 a month, against a middle price of $39 for the category: 0 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Plausible’s own letter is outlined.
- CValue for moneyAbove 1 of 13, level with 4
- CFree plan and trialAbove 1 of 13, level with 5
- CFeaturesAbove 0 of 13, level with 3
- BEase of useAbove 10 of 13, level with 3
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Plausible, or make your own?
Keep it
Nothing Plausible does is plain enough to make in a weekend. The 2 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $90 a year. Plausible is open source, so there is a third way: take its code and run it yourself.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, Google Search Console, WordPress and Google Tag Manager among them, and has an API.
What this rests on. Plausible’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Plausible?
Plausible is a privacy-first page counter for websites that shows visitors, sources, pages, goals and campaigns on one dashboard without cookies or tracking individual people, so it needs no cookie banner. Its script is far smaller than Google Analytics', and data is processed on EU-owned servers in Germany. The code is open source: a free Community Edition can be run on your own server, while the hosted plans are priced by monthly pageviews.
Plausible has a free plan. Paid plans start at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly). See every plan
Good for
- Site owners who want traffic numbers without a cookie banner
- Bloggers, publishers and small businesses moving off Google Analytics
- EU organizations that want visitor data kept in the EU
Worth knowing
- There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
- Stats are aggregate only: there are no session recordings or per-visitor profiles.
- Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
- Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.
Key features
- No cookies or personal data
- Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.
- One-page dashboard
- Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.
- Goals, revenue and funnels
- Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.
- Search and campaign data
- Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.
- Lightweight script
- The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.
- Google Analytics import
- Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.
Plausible pricing
- Starts at
- $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly)
- Free plan
- Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only.
- Free trial
- 30-day free trial of the cloud plans, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Starter | $7.50per month for up to 10k pageviews, billed yearly ($9 billed monthly) | One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly. |
| Growth | $11.67per month for up to 10k pageviews, billed yearly ($14 billed monthly) | Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly. |
| Business | $15.83per month for up to 10k pageviews, billed yearly ($19 billed monthly) | Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly. |
| Enterprise | Custom | More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support. |
| Community Edition | $0 | Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only. |
Read from plausible.io on Oct 18, 2026. Prices change, so confirm with Plausible before you buy.
Ways to pay less
- Annual discount2 months free with yearly billing
Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.
Stated on plausible.io
Works with
- Google Search Console
- WordPress
- Google Tag Manager
- Google Data Studio
- Google Analytics
- Slack
Plausible alternatives
- Plausible vs Fathom Analytics
Free trial · from $12.50/mo
- Plausible vs Matomo
Free plan · from $26/mo
- Plausible vs Google Analytics
Free plan
- Plausible vs PostHog
Free plan · from $0.00005
Common questions
Is Plausible free?
Plausible has a free plan. Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only. Paid plans start at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
How much does Plausible cost?
Plausible lists 5 plans. Starter: $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly). Growth: $11.67 per month for up to 10k pageviews, billed yearly ($14 billed monthly). Business: $15.83 per month for up to 10k pageviews, billed yearly ($19 billed monthly). Enterprise: custom pricing. Community Edition: $0. Prices were read from plausible.io on Oct 18, 2026.
What platforms does Plausible work on?
Plausible is available on Web.
Does Plausible offer any discounts?
Plausible publicly lists the following: 2 months free with yearly billing.
Does Plausible have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Plausible is listed for Web.
Does Plausible have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Plausible is listed for Web.
Is Plausible open source?
Yes. Plausible is open source, according to its own site. It can also be run on a server of your own.
Does Plausible have an API?
Yes. Plausible offers a public API, according to its own site.
What does Plausible integrate with?
Plausible's listing names Google Search Console, WordPress, Google Tag Manager, Google Data Studio, Google Analytics and Slack. A listing names up to eight integrations, so it may connect to more.
Does Plausible have a free trial?
Yes. 30-day free trial of the cloud plans, no credit card required.
Who makes Plausible?
Plausible is made by Plausible Analytics. It dates from 2018.
What are the alternatives to Plausible?
The closest alternatives to Plausible in our directory are Fathom Analytics, Matomo, Google Analytics, Microsoft Clarity and PostHog. Each one has a side-by-side comparison with Plausible.
How does Plausible compare with other website and product analytics tools?
Plausible's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. It stands best on ease of use (B, above 10 of 13) and worst on features (C, above 0).
Is Plausible good value for money?
ToolGPA grades Plausible C for value for money. Its paid plans start at $7.50 a month, against a middle price of $39 for the category: 0 of the 6 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Plausible?
Nothing Plausible does is plain enough to make in a weekend. The 2 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. It costs $90 a year. Plausible is open source, so there is a third way: take its code and run it yourself. What you could not make: A tracking script and a database that counts every visit. It plugs into other products, Google Search Console, WordPress and Google Tag Manager among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.