Skip to content

Alternatives · Analytics

Plausible alternatives

Plausible compared with 5 alternatives: Fathom Analytics, Matomo, Google Analytics, Microsoft Clarity and PostHog.

Plausible has a free plan. Paid plans start at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly). 4 of the 5 alternatives are free or have a free plan. One more offers a free trial.

5 tools · Listings checked up to Oct 18, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
PlausibleThis toolFree plan · from $7.50/moYesWeb
Fathom AnalyticsFree trial · from $12.50/moTrial onlyWeb
MatomoFree plan · from $26/moYesWeb
Google AnalyticsFree planYesWeb, iOS, Android
Microsoft ClarityFreeFreeWeb
PostHogFree plan · from $0.00005YesWeb

Price against what you get

Plausible starts at $7.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.

Microsoft Clarity starts lower without scoring higher.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessPlausibleFathom AnalyticsMatomoMicrosoft Clarity

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of website and product analytics tools, and the best at every price

How each one differs from Plausible

  1. Fathom Analytics

    Cookie-free, privacy-first website analytics priced by pageviews

    • Fathom Analytics starts at $12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly). Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
    • Plausible has a free plan. Fathom Analytics does not, though it has a free trial.
    • Plausible is open source and self-hostable, according to its own site.
    • Fathom Analytics also covers reports.

    Suits: Site owners who want traffic stats without a cookie banner

  2. Matomo

    Open-source web analytics you can host yourself or in Matomo's cloud

    • Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business). Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
    • Matomo also covers session replay and a/B testing.

    Suits: Organizations that must keep analytics data on their own servers

  3. Google Analytics

    Google's free website and app analytics, with a paid 360 tier

    • Only Google Analytics lists iOS and Android apps.
    • Plausible is open source and self-hostable, according to its own site.
    • Google Analytics also covers reports.

    Suits: Small businesses and site owners who want free traffic reports

  4. Microsoft Clarity

    Free session recordings and heatmaps from Microsoft, no traffic cap

    • Microsoft Clarity is free. Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
    • Plausible is open source and self-hostable, according to its own site.
    • Microsoft Clarity also covers session replay.

    Suits: Small sites and blogs that want recordings and heatmaps at no cost

  5. PostHog

    Open-source product analytics with replays, flags and surveys

    • PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go). Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
    • PostHog also covers surveys, session replay and a/B testing.

    Suits: Startups and developers who want many product tools under one bill

Limits worth knowing in Plausible

  • There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
  • Stats are aggregate only: there are no session recordings or per-visitor profiles.
  • Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
  • Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.
Plausible pricing and details

Common questions

What are the alternatives to Plausible?

The alternatives to Plausible in this directory are Fathom Analytics, Matomo, Google Analytics, Microsoft Clarity and PostHog. Each one has a side-by-side comparison with Plausible.

Is there a free alternative to Plausible?

Yes. Microsoft Clarity is free to use. Matomo, Google Analytics and PostHog have a free plan alongside paid ones.

Which Plausible alternatives work on Android?

The Plausible listing does not include an Android app. Google Analytics lists one.

Which Plausible alternatives work on iOS?

The Plausible listing does not include an iOS app. Google Analytics lists one.

When were these prices checked?

Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.