StatCounter review (2026): is the free plan enough?
Web traffic stats with a live visitor feed and session replay
Black Friday: is there a StatCounter sale?
StatCounter report card
Good · out of 4.0 · graded Nov 13, 2026
Best for simple traffic stats with a live visitor feed
Statcounter counts sessions and shows a live feed of individual visitors, with heatmaps and replay on higher plans. The free plan stops at 5,000 sessions with 14 days of data, and replay is billed separately.
Who StatCounter is for
- Fits if you want to watch individual visits as they happen
- Works for small sites under 20,000 sessions a month
Who StatCounter is not for
- Tight if you stay free, with 5,000 sessions and 14 days of data
- Watch out: session replay is billed separately from €9 a month
- Watch out: heatmaps and UTM tracking need Premium Plus at €19
- Pricey if your traffic grows, since 100,000 sessions is €29 or €45
- Watch out: the prices read were in euros, with no confirmed dollar price
Why StatCounter gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyPremium is €9 a month for 20,000 sessions, near $10, inside the $13 where the cheaper quarter ends.
- CFree plan and trialFree forever, but 5,000 sessions a month and 14 days of data are caps you'll reach. The 30-day trial needs no card.
- BFeaturesSessions, a live feed, conversions, replay, heatmaps and UTM tracking. Replay and heatmaps cost more.
- CEase of useNo rating read. A tracking code to add and reports to learn.
- APlatforms and integrationsWeb, iPhone, Android and Windows apps, an API, and WordPress, Squarespace and Google Ads links.
What these grades rest on. Graded from this listing, whose facts were read from Statcounter's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. Prices were read in euros. How we review and grade.
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<a href="https://toolgpa.com/tools/statcounter#review"><img src="https://toolgpa.com/badge/statcounter.svg" alt="StatCounter: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where StatCounter stands among website and product analytics tools
StatCounter's GPA of 2.8 is higher than 85 of the 100 other website and product analytics tools we grade, and level with 8.
It stands best on platforms and integrations (A, above 100 of 100) and worst on ease of use (C, above 6).
Its paid plans start at about $10.05 a month, against a middle price of $25 for the category: 15 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. StatCounter’s own letter is outlined.
- BValue for moneyAbove 66 of 100, level with 20
- CFree plan and trialAbove 23 of 100, level with 48
- BFeaturesAbove 52 of 100, level with 47
- CEase of useAbove 6 of 100, level with 88
- APlatforms and integrationsAbove 100 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep StatCounter, or make your own?
Keep it
The plain part of StatCounter you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.8 is higher than 85 of the 100 other website and product analytics tools we grade. It costs $120.66 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Apps for Windows, iOS and Android that stay in step with each other.
- It plugs into other products, WordPress, Squarespace and Blogger among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. StatCounter’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is StatCounter?
Statcounter is a web analytics service that tracks sessions and page views with a small tracking code and shows them as reports and a real-time feed of individual visitors. Higher plans add session replay, heatmaps, conversion tracking and Google Ads details per visit. Pricing follows the number of sessions a site gets each month.
Worth knowing
- The pricing page displayed euro prices when read from India; a US dollar list price was not confirmed.
- The free Basic plan stops at 5,000 sessions a month and keeps data for only 14 days.
- Session replay is billed separately: €9 a month for 1,000 recordings, €19 for 10,000, €29 for 50,000.
- Heatmaps and UTM campaign tracking need Premium Plus, the higher-priced tier.
Key features
- Live visitor feed
- A real-time list of visitors as they arrive, with location, device, navigation path and visit history for each one.
- Session replay
- Plays back a recording of each visitor's session. Basic includes none; recordings are an add-on from 1,000 per month on every plan.
- Heatmaps
- Interactive heatmaps show which parts of a page get attention and where visitors click on elements that are not links. Premium Plus only.
- Conversion and paid traffic analysis
- Premium tracks a landing page conversion rate and looks for repeat paid clicks from the same visitor, to help spot click fraud.
- Visitor labels and alerts
- Attach notes or customer IDs to a visitor and get an email or mobile alert when that visitor returns. Premium and above.
- Mobile apps and API
- iOS, Android and Windows apps are linked from the site, and the Premium plan adds API access for custom reports and scripts.
StatCounter pricing
As of Nov 13, 2026, StatCounter has a free plan, and paid plans start at €9 per month for up to 20,000 sessions (€97 billed yearly).
- Starts at
- €9 per month for up to 20,000 sessions (€97 billed yearly)
- Free plan
- Basic plan, free forever: 5,000 sessions per month, 14 days of data retention, trend charts, a reports dashboard and a real-time visitor feed.
- Free trial
- 30-day free trial of all features, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Basic | €0per month for up to 5,000 sessions | Trend charts, reports dashboard, real-time visitor feed and basic email reports. 14 days of data retention. |
| Premium | €9per month for up to 20,000 sessions (€97 billed yearly) | Adds landing page analysis, conversion tracking, CSV export, API access, live chat support and 3 years of data. €29 a month at 100,000 sessions. |
| Premium Plus | €19per month for up to 20,000 sessions (€205 billed yearly) | Adds heatmaps, Google Ads integration and UTM campaign tracking, with 5 years of data. €45 a month at 100,000 sessions. |
Read from statcounter.com on Nov 13, 2026. Prices change, so confirm with StatCounter before you buy.
Ways to pay less
- Annual discountSave 10% with yearly billing
The pricing page says paying yearly saves 10%: Premium at 20,000 sessions is €97 a year against €9 a month.
Stated on statcounter.com
Works with
- WordPress
- Squarespace
- Blogger
- Tumblr
- SmugMug
- Google Ads
StatCounter alternatives
- StatCounter vs Google Analytics
Free plan
- StatCounter vs Clicky
Free plan · from $9.99/mo
- StatCounter vs Matomo
Free plan · from $26/mo
- StatCounter vs Contentsquare
Free plan · from $39/mo
Common questions
Does StatCounter have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. StatCounter is listed for Web, iOS, Android and Windows.
Does StatCounter have a Linux app?
No Linux app was listed when its pages were read on Nov 13, 2026. StatCounter is listed for Web, iOS, Android and Windows.
Is StatCounter open source?
StatCounter is not described as open source on its own site, as read on Nov 13, 2026.
Does StatCounter have an API?
Yes. StatCounter offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.