Mapp Digital Analytics review (2026): is it worth $3,600 a month, billed yearly?
Web and mobile analytics inside the Mapp Cloud marketing suite
Black Friday: is there a Mapp Digital Analytics sale?
Mapp Digital Analytics report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for enterprise web and app analytics inside Mapp Cloud
Mapp's analytics covers web and app behaviour with funnels, forecasting and raw data streams. It is sold inside Mapp Cloud from $3,600 a month billed annually, which puts it far out of reach of small teams.
Who Mapp Digital Analytics is for
- Fits if you are a large business with a budget for a marketing cloud
- Works for teams that want raw event streams to feed their own models
Who Mapp Digital Analytics is not for
- Skip it if you pay out of your own pocket, as the entry price is $3,600 a month
- Not for you if you want monthly billing, as billing is annual
- Watch out: the pages read call the product Digital Analytics, not Mapp Intelligence
- Watch out: packages are priced from a starting figure and need a quote
Why Mapp Digital Analytics gets a 1.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- FValue for money$3,600 a month, billed annually, against a category where the dearest tenth starts at $299. The Essential package at $3,050 does not list analytics.
- FFree plan and trialNo free plan and no trial is listed anywhere on the pages read.
- BFeaturesWeb and mobile SDKs, funnels, journey analysis, alerts, forecasts and raw unsampled data. The listing names no gap in the core work.
- CEase of useNo store rating on record. It needs SDKs installed on sites and apps, and a quote and onboarding first.
- CPlatforms and integrationsWeb and mobile SDKs, with only Apache Kafka data streams listed as an integration.
What these grades rest on. Graded from this listing, whose facts were read from Mapp's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/mapp-intelligence#review"><img src="https://toolgpa.com/badge/mapp-intelligence.svg" alt="Mapp Digital Analytics: 1.4 GPA on ToolGPA" width="196" height="56"></a>Where Mapp Digital Analytics stands among website and product analytics tools
Mapp Digital Analytics's GPA of 1.4 is higher than 0 of the 100 other website and product analytics tools we grade.
It stands best on features (B, above 52 of 100) and worst on value for money (F, above 0).
Its paid plans start at $3,600 a month, against a middle price of $25 for the category: 63 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 35 tools score higher and cost less.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. Mapp Digital Analytics’s own letter is outlined.
- FValue for moneyAbove 0 of 100
- FFree plan and trialAbove 0 of 100, level with 16
- BFeaturesAbove 52 of 100, level with 47
- CEase of useAbove 6 of 100, level with 88
- CPlatforms and integrationsAbove 0 of 100, level with 31
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Mapp Digital Analytics, or make your own?
Keep it
To replace Mapp Digital Analytics you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 100 of the 100 other website and product analytics tools grade higher. It costs $43,200 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Mapp Digital Analytics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Mapp Digital Analytics?
Mapp Digital Analytics, the analytics part of Mapp Cloud, measures web and mobile behavior and adds funnel and customer journey analysis, alerts and forecasting. It is not sold alone on the pages read: web and mobile analytics come with the Professional and Custom Mapp Cloud packages.
Worth knowing
- It is bundled with Mapp Cloud; the Essential package, from $3,050 a month, does not list web and mobile analytics.
- The pages read do not use the name Mapp Intelligence; the analytics product now appears as Digital Analytics.
- Packages are priced from a starting figure and need a quote.
- Billing is annual.
Key features
- Web and mobile analytics
- Collects behavior from websites and apps through a Web SDK and a Mobile SDK, with dashboards and reports on top.
- Funnel and journey analysis
- Visual funnel and customer journey analysis shows the paths customers take to conversion.
- Alerts, forecasting and anomalies
- Monitors metrics, flags unusual activity, and forecasts series such as revenue, visitors and visits.
- Raw data access
- The vendor says analysis can run on 100% raw, unsampled data, with real-time data streams based on Apache Kafka.
- Predictions and segmentation
- RFM modelling, likelihood to convert or churn, product recommendations and custom segmentation based on the same data.
Mapp Digital Analytics pricing
As of Nov 13, 2026, Mapp Digital Analytics is a paid product, starting at $3,600 per month, billed annually (Mapp Cloud Professional).
- Starts at
- $3,600 per month, billed annually (Mapp Cloud Professional)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Professional | $3,600per month and up, billed annually | Mapp Cloud package that adds web and mobile analytics, alerts, KPI forecast, anomaly detection and customer journey analysis. |
| Custom | Custom | Everything in Professional plus push and in-app messaging, custom onboarding and dashboards, a flexible data model and data streams. |
Read from mapp.com on Nov 13, 2026. Prices change, so confirm with Mapp Digital Analytics before you buy.
Works with
- Apache Kafka
Mapp Digital Analytics alternatives
- Mapp Digital Analytics vs Matomo
Free plan · from $26/mo
- Mapp Digital Analytics vs etracker
Free trial · from €10.80/mo
Common questions
Does Mapp Digital Analytics have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Mapp Digital Analytics is listed for Web.
Does Mapp Digital Analytics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Mapp Digital Analytics is listed for Web.
Is Mapp Digital Analytics open source?
Mapp Digital Analytics is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.