Mapp Digital Analytics vs Tealium (2026): which should you pick?

Pick Mapp Digital Analytics if

• Fits if you are a large business with a budget for a marketing cloud
• Works for teams that want raw event streams to feed their own models

Look elsewhere if

• Skip it if you pay out of your own pocket, as the entry price is $3,600 a month
• Not for you if you want monthly billing, as billing is annual
• Watch out: the pages read call the product Digital Analytics, not Mapp Intelligence
• Watch out: packages are priced from a starting figure and need a quote

Pick Tealium if

• Fits if you are a large company with several data sources to join up
• Works for teams that need consent enforced at capture

Look elsewhere if

• Skip it if you are a small team, as the pages are written for enterprises
• Not for you if you want a price up front, as none is published
• Not for you if you want a trial, as none is mentioned
• Too light for report-and-dashboard analytics, because this is data infrastructure

Mapp Digital Analytics

• It is bundled with Mapp Cloud; the Essential package, from $3,050 a month, does not list web and mobile analytics.
• The pages read do not use the name Mapp Intelligence; the analytics product now appears as Digital Analytics.
• Packages are priced from a starting figure and need a quote.
• Billing is annual.

Tealium

• No prices are published; the site routes buyers to a demo, so cost is unknown until a quote.
• The site describes the product for enterprises (it cites 850+ enterprise customers), not for small teams.
• No free plan or self-serve trial is mentioned on the pages read.
• It is a data infrastructure platform rather than a report-and-dashboard analytics tool.

Mapp Digital Analytics

Web and mobile analytics

Collects behavior from websites and apps through a Web SDK and a Mobile SDK, with dashboards and reports on top.

Funnel and journey analysis

Visual funnel and customer journey analysis shows the paths customers take to conversion.

Alerts, forecasting and anomalies

Monitors metrics, flags unusual activity, and forecasts series such as revenue, visitors and visits.

Raw data access

The vendor says analysis can run on 100% raw, unsampled data, with real-time data streams based on Apache Kafka.

Predictions and segmentation

RFM modelling, likelihood to convert or churn, product recommendations and custom segmentation based on the same data.

Tealium

Data collection

Captures events from web, mobile, server-side, API, IoT and offline sources through one data layer, with schema validation and consent applied at capture.

Identity and unified profiles

Resolves identity across devices, sessions and channels into a persistent profile, with audiences that recompute as new signals arrive.

Warehouse activation

Activates modeled data from Snowflake, Databricks, BigQuery or Redshift without first loading a copy into Tealium.

Consent enforcement

Consent travels with each event, and central rules block activations that lack permission. The site cites SOC 2, ISO 27001, ISO 27018 and HIPAA BAAs.

AI integrations

Sends consented event streams to AWS Bedrock, Vertex AI, OpenAI and SageMaker, and lets agent frameworks query profiles through MCP.

Mapp Digital Analytics

• Professional$3,600

  per month and up, billed annually

  Mapp Cloud package that adds web and mobile analytics, alerts, KPI forecast, anomaly detection and customer journey analysis.

• CustomCustom

  Everything in Professional plus push and in-app messaging, custom onboarding and dashboards, a flexible data model and data streams.

Tealium

Pricing could not be confirmed. See tealium.com.