Piwik PRO vs Tealium (2026): which should you pick?
As of Nov 13, 2026, Piwik PRO grades higher than Tealium: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Piwik PRO grades higher on the free plan and features. Tealium grades higher on platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Piwik PRO
Privacy-focused analytics suite with tag and consent management
Free trial · from €36/mo
Which one is for you
Pick Piwik PRO if
- Fits if you need analytics, tags and a consent banner from one EU-friendly vendor
- Works for a company that must choose where its data is hosted
Look elsewhere if
- Skip it if you want a free plan, since only the 30-day trial is free
- Tight if you're near 2M monthly actions or 20 domains, which cap Business
- Pricey if you need CSV exports to BigQuery, S3 or SFTP, extended retention or onboarding, all paid add-ons
- Watch out: the page lists euros and gives the Business price no billing period
Pick Tealium if
- Fits if you are a large company with several data sources to join up
- Works for teams that need consent enforced at capture
Look elsewhere if
- Skip it if you are a small team, as the pages are written for enterprises
- Not for you if you want a price up front, as none is published
- Not for you if you want a trial, as none is mentioned
- Too light for report-and-dashboard analytics, because this is data infrastructure
How we grade them
| 2.2GPAPiwik PROFair | 1.8GPATealiumWeak | |
|---|---|---|
| Value for money | CBusiness is €36 a month and up, roughly $39, in the middle of the analytics range. Enterprise starts at €366 a month, billed annually. | CNo price is published; buyers are routed to a demo, so it sits in the middle until a quote exists. |
| Free plan and trial | C30-day trial of Business with no card. No free plan. | FNo free plan or self-serve trial is mentioned on the pages read. |
| Features | BWeb and mobile analytics, tag manager, consent manager, data activation and anonymous tracking. Raw data is API only on Business, and exports are paid add-ons. | CCollection, identity, warehouse activation, consent rules and AI links, but not the report and dashboard side of analytics, which the listing calls out. |
| Ease of use | CNo store rating on record. It's a full suite with tags and consent rules to configure. | CNo store rating on record. It is built for enterprise teams and needs a data layer and implementation. |
| Platforms and integrations | CWeb only, with Google Ads and Search Console connections listed. | BWeb, mobile, server, API and IoT sources, with Snowflake, Databricks, BigQuery, Redshift, AWS Bedrock and OpenAI listed. |
| Best for | privacy-first analytics with a tag manager | enterprise customer data collection and activation |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Piwik PRO and Tealium. How we grade
Where they differ
- Piwik PRO also covers reports, dashboards and web analytics.
- Tealium also covers marketing automation.
In commonWebPublic API
At a glance
| Piwik PRO | Tealium | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | €36 per month and up, billing basis not shown | Not published |
| Free plan | None | None |
| Free trial | 30-day free trial of Business, no credit card required | None listed |
| Web | ||
| Made by | Piwik PRO | Tealium |
| Price read from | piwik.pro | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Piwik PRO
- Prices on the page are in euros, and the Business price carries no billing period.
- Business is capped at 2M monthly actions and 20 domains; raw data access there is API only.
- CSV exports to BigQuery, S3 or SFTP, extended retention and onboarding are paid add-ons.
- Enterprise has no published total: the page gives a starting figure and a quote form.
Tealium
- No prices are published; the site routes buyers to a demo, so cost is unknown until a quote.
- The site describes the product for enterprises (it cites 850+ enterprise customers), not for small teams.
- No free plan or self-serve trial is mentioned on the pages read.
- It is a data infrastructure platform rather than a report-and-dashboard analytics tool.
Key features
Piwik PRO
- Analytics for web and mobile
- Ecommerce tracking, customer journey analytics, product analytics and custom reports and dashboards, with no data sampling by default.
- Tag Manager
- A tag management module is part of the suite, with server-side tracking and tagging listed among the use cases.
- Consent manager
- A consent management platform covers 1 to 20 domains on Business and scans up to 5,000 subpages.
- Data activation
- Visitor data can be sent on to other tools; Business allows 300 profiles a month, and unlimited activation is an add-on.
- Hosting and compliance options
- Business runs in EU-operated hosting in Sweden. Enterprise adds data centers in several regions, US HIPAA-compliant Azure and private cloud.
- Anonymous tracking
- The vendor says its anonymous tracking still records visits when users decline cookies, and it lists GDPR, CCPA and HIPAA support.
Tealium
- Data collection
- Captures events from web, mobile, server-side, API, IoT and offline sources through one data layer, with schema validation and consent applied at capture.
- Identity and unified profiles
- Resolves identity across devices, sessions and channels into a persistent profile, with audiences that recompute as new signals arrive.
- Warehouse activation
- Activates modeled data from Snowflake, Databricks, BigQuery or Redshift without first loading a copy into Tealium.
- Consent enforcement
- Consent travels with each event, and central rules block activations that lack permission. The site cites SOC 2, ISO 27001, ISO 27018 and HIPAA BAAs.
- AI integrations
- Sends consented event streams to AWS Bedrock, Vertex AI, OpenAI and SageMaker, and lets agent frameworks query profiles through MCP.
Plans
Piwik PRO
Business€36
per month and up, billing basis not shown
Euro prices. Up to 2M monthly actions across 20 domains, 25 months of retention and EU-operated hosting in Sweden.
Enterprise€366
per month, billed annually, and up
Euro prices. Three tiers from 1M actions a month with global hosting, SSO, a BAA and dedicated support; sold through sales.
Tealium
Pricing could not be confirmed. See tealium.com.
Common questions
Which is cheaper, Piwik PRO or Tealium?
As of Nov 13, 2026, Piwik PRO starts at €36 per month and up, billing basis not shown, and Tealium has no price we could confirm.
Which has a free plan, Piwik PRO or Tealium?
As of Nov 13, 2026, neither Piwik PRO nor Tealium has a free plan. Piwik PRO has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.