Matomo vs Piwik PRO (2026): which should you pick?

Pick Matomo if

• Fits if your analytics data has to stay on your own servers
• Works for public bodies, EU sites and teams leaving Google Analytics

Look elsewhere if

• Skip it if you don't want to run a server and can't pay for the cloud
• Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
• Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
• Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
• Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits

Pick Piwik PRO if

• Fits if you need analytics, tags and a consent banner from one EU-friendly vendor
• Works for a company that must choose where its data is hosted

Look elsewhere if

• Skip it if you want a free plan, since only the 30-day trial is free
• Tight if you're near 2M monthly actions or 20 domains, which cap Business
• Pricey if you need CSV exports to BigQuery, S3 or SFTP, extended retention or onboarding, all paid add-ons
• Watch out: the page lists euros and gives the Business price no billing period

Matomo

• Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
• On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
• Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
• Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.

Piwik PRO

• Prices on the page are in euros, and the Business price carries no billing period.
• Business is capped at 2M monthly actions and 20 domains; raw data access there is API only.
• CSV exports to BigQuery, S3 or SFTP, extended retention and onboarding are paid add-ons.
• Enterprise has no published total: the page gives a starting figure and a quote form.

Matomo

Full web analytics without sampling

Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.

Data ownership and privacy

Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.

Heatmaps and session recordings

Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.

A/B testing, funnels and forms

A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.

Google Analytics importer and APIs

Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.

Tag manager

A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.

Piwik PRO

Analytics for web and mobile

Ecommerce tracking, customer journey analytics, product analytics and custom reports and dashboards, with no data sampling by default.

Tag Manager

A tag management module is part of the suite, with server-side tracking and tagging listed among the use cases.

Consent manager

A consent management platform covers 1 to 20 domains on Business and scans up to 5,000 subpages.

Data activation

Visitor data can be sent on to other tools; Business allows 300 profiles a month, and unlimited activation is an add-on.

Hosting and compliance options

Business runs in EU-operated hosting in Sweden. Enterprise adds data centers in several regions, US HIPAA-compliant Azure and private cloud.

Anonymous tracking

The vendor says its anonymous tracking still records visits when users decline cookies, and it lists GDPR, CCPA and HIPAA support.

Matomo

• Community (On-Premise)$0

  Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.

• Cloud Business$26

  per month for up to 50,000 hits, billed monthly

  Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.

• Team (On-Premise)€230

  per month, billed annually (€275 billed monthly)

  Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.

• Business (On-Premise)€1,209

  per month, billed annually (€1,450 billed monthly)

  Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.

• Enterprise (On-Premise)€2,834

  per month, billed annually (€3,400 billed monthly)

  Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.

• Cloud EnterpriseCustom

  Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.

Piwik PRO

• Business€36

  per month and up, billing basis not shown

  Euro prices. Up to 2M monthly actions across 20 domains, 25 months of retention and EU-operated hosting in Sweden.

• Enterprise€366

  per month, billed annually, and up

  Euro prices. Three tiers from 1M actions a month with global hosting, SSO, a BAA and dedicated support; sold through sales.

Matomo

• Annual discount

  2 months free with annual billing

  Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.

• Nonprofit

  Discount for eligible nonprofits

  Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.

Piwik PRO

No public discounts listed.