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ToolGPA

Matomo vs Plausible

We give Matomo and Plausible the same GPA: 2.4 out of 4.0. Matomo grades higher on features. Plausible grades higher on ease of use. They get the same grade on value for money, the free plan and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Matomo

Open-source web analytics you can host yourself or in Matomo's cloud

Free plan · from $26/mo
Full detailsmatomo.org

Plausible

Cookie-free, privacy-first website analytics made and hosted in the EU

Free plan · from $7.50/mo
Full detailsplausible.io

How we grade them

2.4GPAMatomoFair2.4GPAPlausibleFair
Value for money
C100,000 pageviews puts Cloud Business at $42 a month billed monthly ($26 covers 50,000 hits), rising to $204 at 1M. Yearly billing takes off two months. That's mid-category. The free edition only counts if you host it.
C100,000 pageviews puts Starter at $19 a month billed monthly; the $7.50 yearly price only covers 10k. That lands mid-category, and it climbs to $69 at 1M. The free Community Edition only counts if you run your own server.
Free plan and trial
CThe self-hosted Community edition is free forever with unlimited users and hits, but you need your own server and get forum support only. The cloud has a free trial with no card, length not stated.
CThere's no free hosted plan, just a 30-day trial with no card. The free Community Edition is yours to keep, but you host it yourself, and it leaves out funnels, ecommerce revenue and SSO.
Features
BTraffic, campaigns, ecommerce, goals and visitor profiles without sampling, plus heatmaps, recordings, A/B tests, funnels and a tag manager on Cloud Business. That's the whole job in one. On your own server those extras are paid plugins.
CVisitors, sources, pages, goals, campaigns, Search Console queries and visits from AI tools, all on one page. It does the page counting job fully, and it's a smaller job: no recordings or per-visitor profiles, and funnels wait for Business.
Ease of use
CNo rating on record. The cloud is a snippet, but the reports run as deep as Google Analytics', so there's learning to do. Self-hosting means running the server, updates and backups yourself.
BNo rating on record, but the hosted version is a small script and one dashboard page, with nothing else to configure. The free Community Edition is a different story: your own server and your own updates.
Platforms and integrations
BWeb only, no desktop or phone app. It has HTTP analytics and tracking APIs, log file analytics, a Google Analytics importer and plugins for WordPress and WooCommerce. A short list of integrations, but the APIs fill the gap.
BWeb only, no desktop or phone app. It works with Google Search Console, WordPress, Tag Manager, Google Data Studio and Slack, imports old Google Analytics data, and has an API.
Best forowning your analytics data outrightsimple visitor counts without a cookie banner

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Matomo and Plausible. How we grade

Price against what you get

Matomo starts at $26 a month and scores 2.7 out of 4 on features, ease of use and platforms. Plausible starts at $7.50 a month and scores 2.7.

They score the same, and Plausible starts $18.50 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Matomo for less, and none scores higher than Plausible for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessMatomoPlausible

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of website and product analytics tools, and the best at every price

Where they differ

  • Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business). Plausible starts at $7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly).
  • Matomo also covers session replay and a/B testing.
In commonFree planWebOpen sourceSelf-hostablePublic APIWeb analytics

At a glance

MatomoPlausible
PricingFree planFree plan
Starts at$26 per month for up to 50,000 hits, billed monthly (Cloud Business)$7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly)
Free planMatomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support.Plausible Community Edition: the free, AGPL-licensed release you host yourself. It leaves out funnels, ecommerce revenue goals, SSO and the sites API, and has community support only.
Free trialFree trial of Matomo Cloud with all core features, no credit card; length not stated30-day free trial of the cloud plans, no credit card required
Web
Made byMatomoPlausible Analytics
Price read frommatomo.orgplausible.io
CheckedOct 18, 2026Oct 18, 2026

Who each one suits

Matomo

  • Organizations that must keep analytics data on their own servers
  • Public sector and EU sites with strict privacy rules
  • Teams leaving Google Analytics that want similar depth

Plausible

  • Site owners who want traffic numbers without a cookie banner
  • Bloggers, publishers and small businesses moving off Google Analytics
  • EU organizations that want visitor data kept in the EU

Worth knowing

Matomo

  • Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
  • On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
  • Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
  • Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.

Plausible

  • There is no free hosted plan, only a 30-day trial; the free option is the Community Edition you run yourself.
  • Stats are aggregate only: there are no session recordings or per-visitor profiles.
  • Funnels, ecommerce revenue attribution, custom properties and the Stats API start on Business; SSO is Enterprise only.
  • Prices rise with monthly pageviews, and sites above 10M pageviews a month need a custom Enterprise quote.

Key features

Matomo

Full web analytics without sampling
Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.
Data ownership and privacy
Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.
Heatmaps and session recordings
Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.
A/B testing, funnels and forms
A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.
Google Analytics importer and APIs
Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.
Tag manager
A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.

Plausible

No cookies or personal data
Counts visits without cookies, persistent identifiers or cross-site tracking, so the vendor says no cookie banner or GDPR consent is needed.
One-page dashboard
Visitors, sources, pages, locations and devices on a single page, with a real-time view that updates every 30 seconds and a consolidated view of all sites.
Goals, revenue and funnels
Codeless goals for pages, file downloads, form completions and outbound links; revenue tracking, funnels and user journeys come with Business.
Search and campaign data
Connects to Google Search Console for search queries, groups UTM campaigns into channels, and shows traffic arriving from AI tools such as ChatGPT.
Lightweight script
The tracking script is much smaller than Google Analytics', with automatic scroll depth tracking and built-in bot and referrer spam filtering.
Google Analytics import
Brings in historical Google Analytics stats so older data sits beside new Plausible numbers.

Plans

Matomo

  • Community (On-Premise)$0

    Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.

  • Cloud Business$26

    per month for up to 50,000 hits, billed monthly

    Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.

  • Team (On-Premise)€230

    per month, billed annually (€275 billed monthly)

    Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.

  • Business (On-Premise)€1,209

    per month, billed annually (€1,450 billed monthly)

    Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.

  • Enterprise (On-Premise)€2,834

    per month, billed annually (€3,400 billed monthly)

    Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.

  • Cloud EnterpriseCustom

    Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.

Plausible

  • Starter$7.50

    per month for up to 10k pageviews, billed yearly ($9 billed monthly)

    One site, 3 years of data, email and Slack reports, goals and custom events. Rises with traffic: $19 a month at 100k pageviews and $69 at 1M, billed monthly.

  • Growth$11.67

    per month for up to 10k pageviews, billed yearly ($14 billed monthly)

    Up to 3 sites and 3 team members, shared links, embedded dashboards and shared segments. $104 a month at 1M pageviews, billed monthly.

  • Business$15.83

    per month for up to 10k pageviews, billed yearly ($19 billed monthly)

    Up to 10 sites and members, 5 years of data, funnels, ecommerce revenue, custom properties, Stats API. $139 a month at 1M pageviews, monthly.

  • EnterpriseCustom

    More than 10 sites or 10M pageviews: SSO, sites API, managed proxy, scheduled raw data exports and priority support.

  • Community Edition$0

    Free AGPL release you host yourself, updated twice a year. No funnels, ecommerce revenue, SSO or sites API; community support only.

Ways to pay less

Matomo

  • Annual discount

    2 months free with annual billing

    Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.

  • Nonprofit

    Discount for eligible nonprofits

    Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.

Plausible

  • Annual discount

    2 months free with yearly billing

    Yearly billing costs 10 times the monthly price: Starter is $90 a year instead of $108, or $7.50 a month instead of $9.

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