OpenPanel review (2026): is the free plan enough?
Open-source web and product analytics, cloud or self-hosted
Black Friday: is there a OpenPanel sale?
OpenPanel report card
Good · out of 4.0 · graded Nov 13, 2026
Best for web and product analytics, hosted or self-hosted
OpenPanel puts web and product analytics together, with funnels, retention, session replay and revenue tracking, on EU cloud or your own server. Cloud starts at $2.50 a month for 5K events and has no permanent free plan, and events past the limit simply stop showing.
Who OpenPanel is for
- Fits if you want web and product analytics in one tool
- Works for developers who'd self-host or pay by events
Who OpenPanel is not for
- Tight if you want free Cloud, since there's only a 30-day trial
- Watch out: past your plan's limit, new events stop showing until the next period
- Watch out: self-hosted releases come a little after Cloud
- Watch out: yearly billing is ten months for twelve, and prices exclude VAT
- Not for you if you want an open-source free Cloud, which asks for a link back
Why OpenPanel gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyCloud starts at $2.50 a month for 5K events and $20 for 100K. The free self-hosted route needs a server.
- CFree plan and trial30-day Cloud trial with no card, or self-hosting for free. There's no permanent free Cloud plan.
- BFeaturesWeb and product analytics, funnels, retention, cohorts, replay and revenue, with every feature on every Cloud plan.
- CEase of useNo rating read. Cloud is simple but you still add SDKs and set up events.
- BPlatforms and integrationsWeb, with SDKs for web and mobile, and Next.js, React, Vue, Swift and Kotlin.
What these grades rest on. Graded from this listing, whose facts were read from OpenPanel's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make OpenPanel? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/openpanel#review"><img src="https://toolgpa.com/badge/openpanel.svg" alt="OpenPanel: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where OpenPanel stands among website and product analytics tools
OpenPanel's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14.
It stands best on value for money (B, above 66 of 100) and worst on ease of use (C, above 6).
Its paid plans start at $2.50 a month, against a middle price of $25 for the category: 2 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. OpenPanel’s own letter is outlined.
- BValue for moneyAbove 66 of 100, level with 20
- CFree plan and trialAbove 23 of 100, level with 48
- BFeaturesAbove 52 of 100, level with 47
- CEase of useAbove 6 of 100, level with 88
- BPlatforms and integrationsAbove 32 of 100, level with 67
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep OpenPanel, or make your own?
Keep it
Nothing OpenPanel does is plain enough to make in a weekend. The 6 things listed below take a company.
It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade. It costs $30 a year. OpenPanel is open source, so there is a third way: take its code and run it yourself.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, React, Next.js and Vue among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. OpenPanel’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is OpenPanel?
OpenPanel combines web analytics and product analytics in one open-source tool, with funnels, retention, cohorts, session replay and revenue tracking. It runs as a cloud service hosted in the EU or on your own servers. Cloud pricing depends only on how many events you send each month.
Worth knowing
- Going past the plan limit does not bill extra: new events stop showing until the next period.
- Cloud has no permanent free plan; free use means self-hosting or the open-source program, which asks for a link back.
- Self-hosted releases arrive a little after Cloud.
- Yearly billing costs ten months instead of twelve; prices are shown excluding VAT.
Key features
- Web and product analytics together
- Visitors, referrers and pages without cookies, alongside funnels, retention, cohorts and user profiles in the same dashboard.
- Session replay
- Session replay and session tracking are listed as features in the product, with no separate add-on price on the pricing page.
- Revenue tracking
- Revenue figures can be shown next to traffic and events in the same views.
- AI observability
- Tracks cost, tokens and latency for AI model calls, and lets you pull numbers from your own AI assistant or agent.
- Cloud or self-hosted
- The cloud is hosted in the EU. The same code runs on your own infrastructure under the AGPL license.
- SDKs for web and mobile
- Install through a script tag or an SDK. The docs list SDKs including React, Next.js, Vue, React Native, Swift and Kotlin.
OpenPanel pricing
As of Nov 13, 2026, OpenPanel has a free plan, and paid plans start at $2.50 per month for 5K events, billed monthly.
- Starts at
- $2.50 per month for 5K events, billed monthly
- Free plan
- Self-hosted edition is free with no event limits; the Cloud has a 30-day trial, and open-source projects can apply for free Cloud up to 2.5M events.
- Free trial
- 30-day free trial of Cloud, no credit card needed
| Plan | Price | What you get |
|---|---|---|
| Self-hosted | $0 | The same open-source code on your own servers with Docker Compose, with no event limits. You host it yourself. |
| Cloud 5K | $2.50per month for up to 5K events, billed monthly ($25 per year) | Smallest Cloud step. Every feature is included; websites, team members and dashboards are unlimited. |
| Cloud 100K | $20per month for up to 100K events, billed monthly ($200 per year) | Same features as every Cloud plan; only the monthly event allowance changes. |
| Cloud 1M | $90per month for up to 1M events, billed monthly ($900 per year) | Price rises with events; the page also lists 10M at $350 a month and 50M at $900 a month. |
| Custom | Custom | For more than 50M events a month, by request. |
Read from openpanel.dev on Nov 13, 2026. Prices change, so confirm with OpenPanel before you buy.
Ways to pay less
- Annual discountTwo months free on yearly billing
Paying yearly costs ten months instead of twelve, for example $200 a year instead of $20 a month at 100K events.
Stated on openpanel.dev - Other savingsFree Cloud for open-source projects
Open-source projects can get Cloud free up to 2.5M events in exchange for a link back to OpenPanel.
Stated on openpanel.dev
Works with
- React
- Next.js
- Vue
- React Native
- Swift
- Kotlin
- Vercel AI SDK
- Coolify
OpenPanel alternatives
- OpenPanel vs PostHog
Free plan · from $0.00005
- OpenPanel vs Plausible
Free plan · from $7.50/mo
- OpenPanel vs Umami
Free plan · from $20/mo
- OpenPanel vs Mixpanel
Free plan · from $100/mo
- OpenPanel vs Matomo
Free plan · from $26/mo
Common questions
Does OpenPanel have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. OpenPanel is listed for Web.
Does OpenPanel have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. OpenPanel is listed for Web.
Is OpenPanel open source?
Yes. OpenPanel is open source, according to its own site. It can also be run on a server of your own.
Does OpenPanel have an API?
Yes. OpenPanel offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.