Matomo vs OpenPanel (2026): which should you pick?
As of Nov 13, 2026, OpenPanel grades higher than Matomo: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
OpenPanel grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
OpenPanel
Open-source web and product analytics, cloud or self-hosted
Which one is for you
Pick Matomo if
- Fits if your analytics data has to stay on your own servers
- Works for public bodies, EU sites and teams leaving Google Analytics
Look elsewhere if
- Skip it if you don't want to run a server and can't pay for the cloud
- Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
- Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
- Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
- Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits
Pick OpenPanel if
- Fits if you want web and product analytics in one tool
- Works for developers who'd self-host or pay by events
Look elsewhere if
- Tight if you want free Cloud, since there's only a 30-day trial
- Watch out: past your plan's limit, new events stop showing until the next period
- Watch out: self-hosted releases come a little after Cloud
- Watch out: yearly billing is ten months for twelve, and prices exclude VAT
- Not for you if you want an open-source free Cloud, which asks for a link back
How we grade them
| 2.4GPAMatomoFair | 2.6GPAOpenPanelGood | |
|---|---|---|
| Value for money | C100,000 pageviews puts Cloud Business at $42 a month billed monthly ($26 covers 50,000 hits), rising to $204 at 1M. Yearly billing takes off two months. That's mid-category. The free edition only counts if you host it. | BCloud starts at $2.50 a month for 5K events and $20 for 100K. The free self-hosted route needs a server. |
| Free plan and trial | CThe self-hosted Community edition is free forever with unlimited users and hits, but you need your own server and get forum support only. The cloud has a free trial with no card, length not stated. | C30-day Cloud trial with no card, or self-hosting for free. There's no permanent free Cloud plan. |
| Features | BTraffic, campaigns, ecommerce, goals and visitor profiles without sampling, plus heatmaps, recordings, A/B tests, funnels and a tag manager on Cloud Business. That covers the whole job. On your own server those extras are paid plugins. | BWeb and product analytics, funnels, retention, cohorts, replay and revenue, with every feature on every Cloud plan. |
| Ease of use | CNo rating on record. The cloud is a snippet, but the reports run as deep as Google Analytics', so there's learning to do. Self-hosting means running the server, updates and backups yourself. | CNo rating read. Cloud is simple but you still add SDKs and set up events. |
| Platforms and integrations | BWeb only, no desktop or phone app. It has HTTP analytics and tracking APIs, log file analytics, a Google Analytics importer and plugins for WordPress and WooCommerce. The integrations list is short; the APIs are how you connect anything else. | BWeb, with SDKs for web and mobile, and Next.js, React, Vue, Swift and Kotlin. |
| Best for | owning your analytics data outright | web and product analytics, hosted or self-hosted |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Matomo and OpenPanel. How we grade
Price against what you get
Matomo starts at $26 a month and scores 2.7 out of 4 on features, ease of use and platforms. OpenPanel starts at $2.50 a month and scores 2.7.
They score the same, and OpenPanel starts $23.50 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than Matomo for less, and none scores higher than OpenPanel for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Matomo also covers a/B testing.
- OpenPanel also covers dashboards.
At a glance
| Matomo | OpenPanel | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $26 per month for up to 50,000 hits, billed monthly (Cloud Business) | $2.50 per month for 5K events, billed monthly |
| Free plan | Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support. | Self-hosted edition is free with no event limits; the Cloud has a 30-day trial, and open-source projects can apply for free Cloud up to 2.5M events. |
| Free trial | Free trial of Matomo Cloud with all core features, no credit card; length not stated | 30-day free trial of Cloud, no credit card needed |
| Web | ||
| Made by | Matomo | OpenPanel |
| Price read from | matomo.org | openpanel.dev |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Matomo
- Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
- On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
- Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
- Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.
OpenPanel
- Going past the plan limit does not bill extra: new events stop showing until the next period.
- Cloud has no permanent free plan; free use means self-hosting or the open-source program, which asks for a link back.
- Self-hosted releases arrive a little after Cloud.
- Yearly billing costs ten months instead of twelve; prices are shown excluding VAT.
Key features
Matomo
- Full web analytics without sampling
- Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.
- Data ownership and privacy
- Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.
- Heatmaps and session recordings
- Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.
- A/B testing, funnels and forms
- A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.
- Google Analytics importer and APIs
- Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.
- Tag manager
- A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.
OpenPanel
- Web and product analytics together
- Visitors, referrers and pages without cookies, alongside funnels, retention, cohorts and user profiles in the same dashboard.
- Session replay
- Session replay and session tracking are listed as features in the product, with no separate add-on price on the pricing page.
- Revenue tracking
- Revenue figures can be shown next to traffic and events in the same views.
- AI observability
- Tracks cost, tokens and latency for AI model calls, and lets you pull numbers from your own AI assistant or agent.
- Cloud or self-hosted
- The cloud is hosted in the EU. The same code runs on your own infrastructure under the AGPL license.
- SDKs for web and mobile
- Install through a script tag or an SDK. The docs list SDKs including React, Next.js, Vue, React Native, Swift and Kotlin.
Plans
Matomo
Community (On-Premise)$0
Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.
Cloud Business$26
per month for up to 50,000 hits, billed monthly
Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.
Team (On-Premise)€230
per month, billed annually (€275 billed monthly)
Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.
Business (On-Premise)€1,209
per month, billed annually (€1,450 billed monthly)
Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.
Enterprise (On-Premise)€2,834
per month, billed annually (€3,400 billed monthly)
Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.
Cloud EnterpriseCustom
Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.
OpenPanel
Self-hosted$0
The same open-source code on your own servers with Docker Compose, with no event limits. You host it yourself.
Cloud 5K$2.50
per month for up to 5K events, billed monthly ($25 per year)
Smallest Cloud step. Every feature is included; websites, team members and dashboards are unlimited.
Cloud 100K$20
per month for up to 100K events, billed monthly ($200 per year)
Same features as every Cloud plan; only the monthly event allowance changes.
Cloud 1M$90
per month for up to 1M events, billed monthly ($900 per year)
Price rises with events; the page also lists 10M at $350 a month and 50M at $900 a month.
CustomCustom
For more than 50M events a month, by request.
Ways to pay less
Matomo
- Annual discount
2 months free with annual billing
Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.
- Nonprofit
Discount for eligible nonprofits
Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.
OpenPanel
- Annual discount
Two months free on yearly billing
Paying yearly costs ten months instead of twelve, for example $200 a year instead of $20 a month at 100K events.
- Other savings
Free Cloud for open-source projects
Open-source projects can get Cloud free up to 2.5M events in exchange for a link back to OpenPanel.
Common questions
Which is cheaper, Matomo or OpenPanel?
As of Nov 13, 2026, OpenPanel is cheaper to start with: $2.50 a month, against $26 a month for Matomo. Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business), and OpenPanel starts at $2.50 per month for 5K events, billed monthly.
Which has a free plan, Matomo or OpenPanel?
As of Nov 13, 2026, both Matomo and OpenPanel have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.