OpenPanel vs Umami (2026): which should you pick?

Pick OpenPanel if

• Fits if you want web and product analytics in one tool
• Works for developers who'd self-host or pay by events

Look elsewhere if

• Tight if you want free Cloud, since there's only a 30-day trial
• Watch out: past your plan's limit, new events stop showing until the next period
• Watch out: self-hosted releases come a little after Cloud
• Watch out: yearly billing is ten months for twelve, and prices exclude VAT
• Not for you if you want an open-source free Cloud, which asks for a link back

Pick Umami if

• Fits if you want free analytics on one site or are happy to host it yourself
• Works for a developer who wants an API and MCP access

Look elsewhere if

• Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports
• Pricey if you want replays or heatmaps, which start at Business, $200 a month, and extra replays cost $0.005 each
• Watch out: pageviews and every stored event property count as events, so heavy tagging raises the bill
• Watch out: self-hosting means you run and update the server and change the default admin password

OpenPanel

• Going past the plan limit does not bill extra: new events stop showing until the next period.
• Cloud has no permanent free plan; free use means self-hosting or the open-source program, which asks for a link back.
• Self-hosted releases arrive a little after Cloud.
• Yearly billing costs ten months instead of twelve; prices are shown excluding VAT.

Umami

• Hobby covers one website and 100K events a month, with no teams, API or email reports.
• Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill.
• Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each.
• Self-hosting means you run and update the server; the docs warn to change the default admin password.

OpenPanel

Web and product analytics together

Visitors, referrers and pages without cookies, alongside funnels, retention, cohorts and user profiles in the same dashboard.

Session replay

Session replay and session tracking are listed as features in the product, with no separate add-on price on the pricing page.

Revenue tracking

Revenue figures can be shown next to traffic and events in the same views.

AI observability

Tracks cost, tokens and latency for AI model calls, and lets you pull numbers from your own AI assistant or agent.

Cloud or self-hosted

The cloud is hosted in the EU. The same code runs on your own infrastructure under the AGPL license.

SDKs for web and mobile

Install through a script tag or an SDK. The docs list SDKs including React, Next.js, Vue, React Native, Swift and Kotlin.

Umami

Traffic and campaign reports

Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution.

Events, funnels and retention

Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return.

Session replays and heatmaps

Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above.

Revenue reporting

Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most.

API and MCP server

A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above.

Cloud or self-hosted

Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards.

OpenPanel

• Self-hosted$0

  The same open-source code on your own servers with Docker Compose, with no event limits. You host it yourself.

• Cloud 5K$2.50

  per month for up to 5K events, billed monthly ($25 per year)

  Smallest Cloud step. Every feature is included; websites, team members and dashboards are unlimited.

• Cloud 100K$20

  per month for up to 100K events, billed monthly ($200 per year)

  Same features as every Cloud plan; only the monthly event allowance changes.

• Cloud 1M$90

  per month for up to 1M events, billed monthly ($900 per year)

  Price rises with events; the page also lists 10M at $350 a month and 50M at $900 a month.

• CustomCustom

  For more than 50M events a month, by request.

Umami

• Hobby$0

  Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support.

• Pro$20

  per month for 1 million events

  Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each.

• Business$200

  per month for 10 million events

  Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each.

• EnterpriseCustom

  Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support.

• Self-hosted$0

  The open-source software, which you install and run yourself from source or a Docker image.

OpenPanel

• Annual discount

  Two months free on yearly billing

  Paying yearly costs ten months instead of twelve, for example $200 a year instead of $20 a month at 100K events.

• Other savings

  Free Cloud for open-source projects

  Open-source projects can get Cloud free up to 2.5M events in exchange for a link back to OpenPanel.

Umami

No public discounts listed.