Mixpanel
Event-based product analytics with replays, flags and experiments
Mixpanel report card
Very good · out of 4.0 · graded Oct 18, 2026
Best for funnels and retention for apps and sites
Mixpanel is product analytics done properly: funnels, retention and cohorts built from your events, plus replays, heatmaps, feature flags and experiments. Most small products fit in the free 1M events a month. Once you outgrow it, Growth starts at $100 a month on yearly billing, and the bill climbs with every event after that.
Who Mixpanel is for
- Great if you want to see where people drop out of sign-up and who comes back
- Handy when lots of people need access, since every plan has unlimited seats
- Good for startups that will stay under 1M events a month for a while
Who Mixpanel is not for
- Skip it if you just want page counts for a blog or a shop
- Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
- Tight if you stay free and need saved cohorts or more than 5 saved reports each
Why Mixpanel gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyA site with 10,000 visitors a month sits well inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Outgrow it and Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M.
- BFree plan and trialFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The pinch is 5 saved reports per seat, and cohorts you can build but not save.
- BFeaturesFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on.
- CEase of useNo rating on record. Autocapture helps on web and mobile, but you'll still want a tracking plan, and building good funnels and cohorts takes some learning. AI summaries and an MCP server help with the questions.
- BPlatforms and integrationsWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads.
What these grades rest on. Graded from this listing, whose facts were read from Mixpanel's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/mixpanel#review"><img src="https://toolgpa.com/badge/mixpanel.svg" alt="Mixpanel: 3.0 GPA on ToolGPA" width="196" height="56"></a>Where Mixpanel stands among website and product analytics tools
Mixpanel's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2.
It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $100 a month, against a middle price of $39 for the category: 6 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Mixpanel’s own letter is outlined.
- AValue for moneyAbove 8 of 13, level with 5
- BFree plan and trialAbove 7 of 13, level with 4
- BFeaturesAbove 4 of 13, level with 8
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Price against what you get
Each dot is one of 8 website and product analytics tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Mixpanel, or make your own?
Keep it
Nothing Mixpanel does is plain enough to make in a weekend. The 6 things listed below take a company.
It costs $1,200 a year.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Segment, mParticle and Snowflake among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Mixpanel’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Mixpanel?
Mixpanel is a product analytics tool that records what people do in an app or on a site as events and turns them into funnels, retention charts and user cohorts. It also includes session replay, heatmaps, feature flags and experiments, plus AI summaries and an MCP server. Paid usage is billed per event after the first million each month, and every plan allows unlimited seats.
Mixpanel has a free plan. Paid plans start at $100 per month for 1.5M events, billed annually ($140 billed monthly). See every plan
Good for
- Product teams tracking sign-up funnels, retention and feature use
- Startups that stay under 1M events a month
- Teams that want replays and experiments next to their analytics
Worth knowing
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Key features
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Mixpanel pricing
- Starts at
- $100 per month for 1.5M events, billed annually ($140 billed monthly)
- Free plan
- Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved. |
| Growth | $100per month for 1.5M events, billed annually ($140 billed monthly) | First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays. |
| Enterprise | Custom | Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team. |
Read from mixpanel.com on Oct 18, 2026. Prices change, so confirm with Mixpanel before you buy.
Ways to pay less
- Annual discountAbout 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
Stated on mixpanel.com - StartupsFirst year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
Stated on mixpanel.com
Works with
- Segment
- mParticle
- Snowflake
- BigQuery
- Databricks
- Braze
- Google Ads
- Iterable
Mixpanel alternatives
- Mixpanel vs Amplitude
Free plan · from $900/yr
- Mixpanel vs PostHog
Free plan · from $0.00005
- Mixpanel vs Heap
Free plan
- Mixpanel vs Pendo
Free plan
- Mixpanel vs Fullstory
Free plan
Common questions
Is Mixpanel free?
Mixpanel has a free plan. Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. Paid plans start at $100 per month for 1.5M events, billed annually ($140 billed monthly).
How much does Mixpanel cost?
Mixpanel lists 3 plans. Free: $0. Growth: $100 per month for 1.5M events, billed annually ($140 billed monthly). Enterprise: custom pricing. Prices were read from mixpanel.com on Oct 18, 2026.
What platforms does Mixpanel work on?
Mixpanel is available on Web.
Does Mixpanel offer any discounts?
Mixpanel publicly lists the following: About 29% off Growth with annual billing; First year free for early-stage startups.
Does Mixpanel have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Mixpanel is listed for Web.
Does Mixpanel have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Mixpanel is listed for Web.
Is Mixpanel open source?
Mixpanel is not described as open source on its own site, as read on Oct 18, 2026.
What does Mixpanel integrate with?
Mixpanel's listing names Segment, mParticle, Snowflake, BigQuery, Databricks, Braze, Google Ads and Iterable. A listing names up to eight integrations, so it may connect to more.
Who makes Mixpanel?
Mixpanel is made by Mixpanel.
What are the alternatives to Mixpanel?
The closest alternatives to Mixpanel in our directory are Amplitude, PostHog, Heap, Pendo and Fullstory. Each one has a side-by-side comparison with Mixpanel.
How does Mixpanel compare with other website and product analytics tools?
Mixpanel's GPA of 3.0 is higher than 8 of the 13 other website and product analytics tools we grade, and level with 2. It stands best on value for money (A, above 8 of 13) and worst on ease of use (C, above 0).
Is Mixpanel good value for money?
ToolGPA grades Mixpanel A for value for money. Its paid plans start at $100 a month, against a middle price of $39 for the category: 6 of the 6 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Mixpanel?
Nothing Mixpanel does is plain enough to make in a weekend. The 6 things listed below take a company. It costs $1,200 a year. What you could not make: A tracking script and a database that counts every visit. Recordings of what each visitor did on your pages. Splitting visitors between versions and telling you which won. It plugs into other products, Segment, mParticle and Snowflake among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.