Mixpanel vs Pendo
We give Mixpanel a 3.0 GPA and Pendo a 2.4, out of 4.0. Mixpanel grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mixpanel
Event-based product analytics with replays, flags and experiments
How we grade them
| 3.0GPAMixpanelVery good | 2.4GPAPendoFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month sits well inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Outgrow it and Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. | CNo published figure for this size. A product with 10,000 monthly active users is far past the free 500, so it needs Base, Core or Ultimate, all quoted by sales from users and modules. Replays need Core, and surveys need Ultimate or add-ons. |
| Free plan and trial | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The pinch is 5 saved reports per seat, and cohorts you can build but not save. | CPendo Free covers 500 monthly active users with analytics, guides, and Pendo-branded NPS and roadmaps, but no support. Go past 500 and you can't make new guides, surveys or segments. The 30-day trial is set up through sales. |
| Features | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. | BProduct analytics with retroactive data, in-app guides on every plan, replays, NPS and surveys, feedback and roadmaps, and the Leo AI assistant. Graded against Amplitude and Mixpanel, it covers the job, with guides as its strong suit. Replays start at Core. |
| Ease of use | CNo rating on record. Autocapture helps on web and mobile, but you'll still want a tracking plan, and building good funnels and cohorts takes some learning. AI summaries and an MCP server help with the questions. | CNo rating on record. The snippet goes into your app, then the work is building guides, targeting segments and setting up surveys, and paid plans start with a sales call. There's a learning curve. |
| Platforms and integrations | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. | BWeb only, with no desktop or phone app of its own. It works across unlimited web and mobile apps, and connects to Salesforce, HubSpot, Zendesk, Intercom, Jira, Gainsight, Marketo and Segment. |
| Best for | funnels and retention for apps and sites | walkthroughs and tips inside your own app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mixpanel and Pendo. How we grade
Where they differ
- Mixpanel also covers a/B testing.
- Pendo also covers surveys.
At a glance
| Mixpanel | Pendo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $100 per month for 1.5M events, billed annually ($140 billed monthly) | Not published |
| Free plan | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. | Pendo Free, free forever: analytics, in-app guides, Pendo-branded roadmaps and NPS surveys for up to 500 monthly active users, across unlimited web and mobile apps. |
| Free trial | None listed | 30-day free trial of the whole platform, set up through sales |
| Web | ||
| Made by | Mixpanel | Pendo.io, Inc. |
| Price read from | mixpanel.com | pendo.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Mixpanel
- Product teams tracking sign-up funnels, retention and feature use
- Startups that stay under 1M events a month
- Teams that want replays and experiments next to their analytics
Pendo
- SaaS companies onboarding users inside their product
- Product teams measuring feature adoption and collecting feedback
- IT teams guiding employees through internal software
Worth knowing
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Pendo
- No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
- On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
- Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
- Churn prediction (Predict) and agent analytics are priced separately from the plans.
Key features
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Pendo
- Product analytics
- Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.
- In-app guides
- Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.
- Session replay
- Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.
- NPS, surveys and feedback
- Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.
- Leo and Pendo AI
- Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.
Plans
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Pendo
Free$0
Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included.
BaseCustom
Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons.
CoreCustom
Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons.
UltimateCustom
Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration.
Ways to pay less
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
Pendo
No public discounts listed.
