Pendo
Product analytics plus in-app guides, surveys and session replay
Pendo report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for walkthroughs and tips inside your own app
Pendo pairs product analytics with in-app guides, so a software company can see how people use its app and then show them walkthroughs and tips right there. Guides come with every plan, free included. But the free plan stops at 500 monthly active users, and every paid plan is quoted by sales.
Who Pendo is for
- Great if you onboard users inside your product with tours and tooltips
- Handy when IT has to guide staff through internal software
- Good for small apps under 500 monthly users that want guides for free
Who Pendo is not for
- Skip it if you want a price on the page, as every paid plan is quoted
- Tight if you stay free and pass 500 monthly users, which freezes new guides and surveys
- Not for you if you only want traffic numbers for a marketing site
Why Pendo gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo published figure for this size. A product with 10,000 monthly active users is far past the free 500, so it needs Base, Core or Ultimate, all quoted by sales from users and modules. Replays need Core, and surveys need Ultimate or add-ons.
- CFree plan and trialPendo Free covers 500 monthly active users with analytics, guides, and Pendo-branded NPS and roadmaps, but no support. Go past 500 and you can't make new guides, surveys or segments. The 30-day trial is set up through sales.
- BFeaturesProduct analytics with retroactive data, in-app guides on every plan, replays, NPS and surveys, feedback and roadmaps, and the Leo AI assistant. Graded against Amplitude and Mixpanel, it covers the job, with guides as its strong suit. Replays start at Core.
- CEase of useNo rating on record. The snippet goes into your app, then the work is building guides, targeting segments and setting up surveys, and paid plans start with a sales call. There's a learning curve.
- BPlatforms and integrationsWeb only, with no desktop or phone app of its own. It works across unlimited web and mobile apps, and connects to Salesforce, HubSpot, Zendesk, Intercom, Jira, Gainsight, Marketo and Segment.
What these grades rest on. Graded from this listing, whose facts were read from Pendo's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Pendo? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/pendo#review"><img src="https://toolgpa.com/badge/pendo.svg" alt="Pendo: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Pendo stands among website and product analytics tools
Pendo's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0).
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Pendo’s own letter is outlined.
- CValue for moneyAbove 1 of 13, level with 4
- CFree plan and trialAbove 1 of 13, level with 5
- BFeaturesAbove 4 of 13, level with 8
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Keep Pendo, or make your own?
Keep it
The plain part of Pendo you could make: surveys. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher.
What you could make
- Surveys: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- It plugs into other products, Salesforce, HubSpot and Zendesk among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Pendo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Pendo?
Pendo combines product analytics with in-app guides, so a software company can see how people use its web or mobile app and then show them walkthroughs, tips and announcements inside it. Higher plans add session replay, NPS and surveys, feedback and roadmaps, and journey orchestration, and an AI assistant called Leo answers questions about the data. Pricing follows monthly active users and the modules you choose, quoted through sales.
Pendo has a free plan. See every plan
Good for
- SaaS companies onboarding users inside their product
- Product teams measuring feature adoption and collecting feedback
- IT teams guiding employees through internal software
Worth knowing
- No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
- On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
- Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
- Churn prediction (Predict) and agent analytics are priced separately from the plans.
Key features
- Product analytics
- Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.
- In-app guides
- Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.
- Session replay
- Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.
- NPS, surveys and feedback
- Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.
- Leo and Pendo AI
- Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.
Pendo pricing
- Starts at
- Not published
- Free plan
- Pendo Free, free forever: analytics, in-app guides, Pendo-branded roadmaps and NPS surveys for up to 500 monthly active users, across unlimited web and mobile apps.
- Free trial
- 30-day free trial of the whole platform, set up through sales
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included. |
| Base | Custom | Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons. |
| Core | Custom | Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons. |
| Ultimate | Custom | Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration. |
Read from pendo.io on Oct 18, 2026. Prices change, so confirm with Pendo before you buy.
Works with
Pendo alternatives
- Pendo vs Amplitude
Free plan · from $900/yr
- Pendo vs Mixpanel
Free plan · from $100/mo
- Pendo vs Heap
Free plan
- Pendo vs PostHog
Free plan · from $0.00005
- Pendo vs Fullstory
Free plan
Common questions
Is Pendo free?
Pendo has a free plan. Pendo Free, free forever: analytics, in-app guides, Pendo-branded roadmaps and NPS surveys for up to 500 monthly active users, across unlimited web and mobile apps.
How much does Pendo cost?
Pendo lists 4 plans. Free: $0. Base: custom pricing. Core: custom pricing. Ultimate: custom pricing. Prices were read from pendo.io on Oct 18, 2026.
What platforms does Pendo work on?
Pendo is available on Web.
Does Pendo have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Pendo is listed for Web.
Does Pendo have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Pendo is listed for Web.
Is Pendo open source?
Pendo is not described as open source on its own site, as read on Oct 18, 2026.
What does Pendo integrate with?
Pendo's listing names Salesforce, HubSpot, Zendesk, Intercom, Jira, Gainsight, Marketo and Segment. A listing names up to eight integrations, so it may connect to more.
Does Pendo have a free trial?
Yes. 30-day free trial of the whole platform, set up through sales.
Who makes Pendo?
Pendo is made by Pendo.io, Inc.
What are the alternatives to Pendo?
The closest alternatives to Pendo in our directory are Amplitude, Mixpanel, Heap, PostHog and Fullstory. Each one has a side-by-side comparison with Pendo.
How does Pendo compare with other website and product analytics tools?
Pendo's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0).
Could I make my own version of Pendo?
The plain part of Pendo you could make: surveys. What surrounds it you could not. The 5 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. What you could not make: A tracking script and a database that counts every visit. Recordings of what each visitor did on your pages. It plugs into other products, Salesforce, HubSpot and Zendesk among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.