Amplitude vs Pendo
We give Amplitude a 3.0 GPA and Pendo a 2.4, out of 4.0. Amplitude grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Amplitude
Product analytics with session replay, experiments and in-app guides
How we grade them
| 3.0GPAAmplitudeVery good | 2.4GPAPendoFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits easily in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. | CNo published figure for this size. A product with 10,000 monthly active users is far past the free 500, so it needs Base, Core or Ultimate, all quoted by sales from users and modules. Replays need Core, and surveys need Ultimate or add-ons. |
| Free plan and trial | BFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. You'll feel the edges, though. Only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. | CPendo Free covers 500 monthly active users with analytics, guides, and Pendo-branded NPS and roadmaps, but no support. Go past 500 and you can't make new guides, surveys or segments. The 30-day trial is set up through sales. |
| Features | BFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That's the whole product analytics job and then some. Experiment results and SSO need Growth, though, which is sold through sales. | BProduct analytics with retroactive data, in-app guides on every plan, replays, NPS and surveys, feedback and roadmaps, and the Leo AI assistant. Graded against Amplitude and Mixpanel, it covers the job, with guides as its strong suit. Replays start at Core. |
| Ease of use | CNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. The AI agents on every plan help with the asking. | CNo rating on record. The snippet goes into your app, then the work is building guides, targeting segments and setting up surveys, and paid plans start with a sales call. There's a learning curve. |
| Platforms and integrations | BWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. | BWeb only, with no desktop or phone app of its own. It works across unlimited web and mobile apps, and connects to Salesforce, HubSpot, Zendesk, Intercom, Jira, Gainsight, Marketo and Segment. |
| Best for | product analytics that stays free for a long while | walkthroughs and tips inside your own app |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplitude and Pendo. How we grade
Where they differ
- Amplitude also covers a/B testing.
At a glance
| Amplitude | Pendo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $900 per year for up to 3M events a month (Plus; the first 2M are free) | Not published |
| Free plan | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. | Pendo Free, free forever: analytics, in-app guides, Pendo-branded roadmaps and NPS surveys for up to 500 monthly active users, across unlimited web and mobile apps. |
| Free trial | None listed | 30-day free trial of the whole platform, set up through sales |
| Web | ||
| Made by | Amplitude, Inc. | Pendo.io, Inc. |
| Price read from | amplitude.com | pendo.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Amplitude
- Product teams measuring funnels, retention and feature adoption
- Startups that can stay under 2M events a month
- Teams that want analytics, replays and experiments from one vendor
Pendo
- SaaS companies onboarding users inside their product
- Product teams measuring feature adoption and collecting feedback
- IT teams guiding employees through internal software
Worth knowing
Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Pendo
- No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
- On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
- Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
- Churn prediction (Predict) and agent analytics are priced separately from the plans.
Key features
Amplitude
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Pendo
- Product analytics
- Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.
- In-app guides
- Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.
- Session replay
- Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.
- NPS, surveys and feedback
- Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.
- Leo and Pendo AI
- Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.
Plans
Amplitude
Free$0
2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.
Plus$900
per year for up to 3M events a month
First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.
GrowthCustom
Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.
EnterpriseCustom
Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.
Pendo
Free$0
Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included.
BaseCustom
Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons.
CoreCustom
Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons.
UltimateCustom
Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration.
Ways to pay less
Amplitude
- Startups
One free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Pendo
No public discounts listed.
