Amplitude vs Heap
We give Amplitude a 3.0 GPA and Heap a 2.2, out of 4.0. Amplitude grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Amplitude
Product analytics with session replay, experiments and in-app guides
How we grade them
| 3.0GPAAmplitudeVery good | 2.2GPAHeapFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits easily in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. | CNo published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C. |
| Free plan and trial | BFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. You'll feel the edges, though. Only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. | CFree up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated. |
| Features | BFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That's the whole product analytics job and then some. Experiment results and SSO need Growth, though, which is sold through sales. | CAutocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only. |
| Ease of use | CNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. The AI agents on every plan help with the asking. | CNo rating on record. Not having to tag events up front is a real head start, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation. |
| Platforms and integrations | BWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. | BWeb only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier. |
| Best for | product analytics that stays free for a long while | analysing clicks you never planned to track |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplitude and Heap. How we grade
Where they differ
- Amplitude also covers surveys and a/B testing.
- Heap also covers dashboards.
At a glance
| Amplitude | Heap | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $900 per year for up to 3M events a month (Plus; the first 2M are free) | Not published |
| Free plan | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. | Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. |
| Free trial | None listed | Free trial offered from the site; its length and plan are not stated |
| Web | ||
| Made by | Amplitude, Inc. | Heap Inc. (part of Contentsquare) |
| Price read from | amplitude.com | heap.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Amplitude
- Product teams measuring funnels, retention and feature adoption
- Startups that can stay under 2M events a month
- Teams that want analytics, replays and experiments from one vendor
Heap
- Product teams that do not want to plan event tracking up front
- SaaS and online stores studying sign-up and checkout funnels
- Companies already using Contentsquare
Worth knowing
Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Heap
- No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales.
- Session replay, heatmaps and error analysis are an add-on for Pro and Premier only.
- Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade.
- Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier.
Key features
Amplitude
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Heap
- Automatic event capture
- Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened.
- Funnels, journeys and retention
- Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users.
- Sense AI assistant
- Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up.
- Session replay and heatmaps
- The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics.
- Warehouse sync
- Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier.
Plans
Amplitude
Free$0
2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.
Plus$900
per year for up to 3M events a month
First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.
GrowthCustom
Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.
EnterpriseCustom
Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.
Heap
Free$0
Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO.
GrowthCustom
Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data.
ProCustom
Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on.
PremierCustom
Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage.
Ways to pay less
Amplitude
- Startups
One free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Heap
No public discounts listed.
