Heap
Product analytics that captures every click without manual tagging
Heap report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for analysing clicks you never planned to track
Heap, now part of Contentsquare, records every click and pageview from one snippet, so you can decide what to measure after the fact. That's handy if you never planned your tracking. But no paid price is published, replays are a Pro add-on, and the free 10,000 sessions go quickly.
Who Heap is for
- Great if you never planned your event tracking and want to look back at clicks
- Handy when you already use Contentsquare and want product analytics beside it
- Good for SaaS teams and shops digging into sign-up and checkout funnels
Who Heap is not for
- Skip it if you want to see a price before you install anything
- Not for you if you want session replays on a cheaper plan, as they're a Pro add-on
- Tight if you stay free, with 10,000 sessions and data you can't view past the cap
Why Heap gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C.
- CFree plan and trialFree up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated.
- CFeaturesAutocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only.
- CEase of useNo rating on record. Not having to tag events up front is a real head start, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier.
What these grades rest on. Graded from this listing, whose facts were read from Heap's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Heap? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/heap#review"><img src="https://toolgpa.com/badge/heap.svg" alt="Heap: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Heap stands among website and product analytics tools
Heap's GPA of 2.2 is higher than 0 of the 13 other website and product analytics tools we grade, and level with 1.
It stands best on platforms and integrations (B, above 0 of 13) and worst on features (C, above 0).
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Heap’s own letter is outlined.
- CValue for moneyAbove 1 of 13, level with 4
- CFree plan and trialAbove 1 of 13, level with 5
- CFeaturesAbove 0 of 13, level with 3
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Keep Heap, or make your own?
Keep it
Nothing Heap does is plain enough to make in a weekend. The 5 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 12 of the 13 other website and product analytics tools grade higher.
What you could not
- A tracking script and a database that counts every visit.
- Recordings of what each visitor did on your pages.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Salesforce, Snowflake and Segment among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Heap’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Heap?
Heap is a product analytics tool, now part of Contentsquare, that records clicks, pageviews and other interactions automatically so events can be defined after the fact. It shows funnels, user journeys, retention and segments, with Contentsquare's Sense AI assistant answering questions about the data. Plans are priced by monthly sessions; session replay and heatmaps are an add-on for the larger plans.
Heap has a free plan. See every plan
Good for
- Product teams that do not want to plan event tracking up front
- SaaS and online stores studying sign-up and checkout funnels
- Companies already using Contentsquare
Worth knowing
- No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales.
- Session replay, heatmaps and error analysis are an add-on for Pro and Premier only.
- Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade.
- Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier.
Key features
- Automatic event capture
- Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened.
- Funnels, journeys and retention
- Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users.
- Sense AI assistant
- Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up.
- Session replay and heatmaps
- The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics.
- Warehouse sync
- Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier.
Heap pricing
- Starts at
- Not published
- Free plan
- Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history.
- Free trial
- Free trial offered from the site; its length and plan are not stated
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO. |
| Growth | Custom | Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data. |
| Pro | Custom | Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on. |
| Premier | Custom | Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage. |
Read from heap.io on Oct 18, 2026. Prices change, so confirm with Heap before you buy.
Works with
Heap alternatives
- Heap vs Amplitude
Free plan · from $900/yr
- Heap vs Mixpanel
Free plan · from $100/mo
- Heap vs PostHog
Free plan · from $0.00005
- Heap vs Fullstory
Free plan
- Heap vs Pendo
Free plan
Common questions
Is Heap free?
Heap has a free plan. Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history.
How much does Heap cost?
Heap lists 4 plans. Free: $0. Growth: custom pricing. Pro: custom pricing. Premier: custom pricing. Prices were read from heap.io on Oct 18, 2026.
What platforms does Heap work on?
Heap is available on Web.
Does Heap have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Heap is listed for Web.
Does Heap have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Heap is listed for Web.
Is Heap open source?
Heap is not described as open source on its own site, as read on Oct 18, 2026.
What does Heap integrate with?
Heap's listing names Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo. A listing names up to eight integrations, so it may connect to more.
Does Heap have a free trial?
Yes. Free trial offered from the site; its length and plan are not stated.
Who makes Heap?
Heap is made by Heap Inc. (part of Contentsquare).
What are the alternatives to Heap?
The closest alternatives to Heap in our directory are Amplitude, Mixpanel, PostHog, Fullstory and Pendo. Each one has a side-by-side comparison with Heap.
How does Heap compare with other website and product analytics tools?
Heap's GPA of 2.2 is higher than 0 of the 13 other website and product analytics tools we grade, and level with 1. It stands best on platforms and integrations (B, above 0 of 13) and worst on features (C, above 0).
Could I make my own version of Heap?
Nothing Heap does is plain enough to make in a weekend. The 5 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 12 of the 13 other website and product analytics tools grade higher. What you could not make: A tracking script and a database that counts every visit. Recordings of what each visitor did on your pages. Connections that pull numbers from dozens of other services. It plugs into other products, Salesforce, Snowflake and Segment among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.